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In order to develop strategies to support the aquaculture industry in Samoa, an extensive gender analysis was undertaken collaboratively by the Pacific Community (SPC) and the Government of Samoa through the Ministry of Agriculture and Fisheries and the Ministry for Women, Community and Social Development. Data were collected via time use surveys, discussion focus groups and individual interviews to determine the type of roles, and forms of contribution to individual aquaculture farms undertaken by women and men. Our study found that both women and men contributed to aquaculture farming, although the value women assigned to their contribution, although time-consuming and extensive, was often lower relative to men. We have also found that by training and mentoring fisheries officers to conduct the research, these officers have become more aware of womens’ substantial contribution to the sector. There are now plans to adjust training programs to reflect this new knowledge.