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Book part
Publication date: 2 August 2021

Huiru Yang, Delia Vazquez and Marta Blazquez

The competitive luxury market raises higher requirements for luxury brands to effectively involve young generations in creating and endowing meanings to products, services and…

Abstract

The competitive luxury market raises higher requirements for luxury brands to effectively involve young generations in creating and endowing meanings to products, services and experiences. Several researchers suggest that art experiences create a fertile source of co-creation practices for cultural customers as they could engage in cognitive, emotional and imaginal activities to endowing meanings to products or services. Hence, bridging art and luxury is of significance for luxury brands to create value and engage their customers. This chapter delivers the essence of value for luxury brands and their customers and focusses on how luxury brands deploy art-based initiatives as a favourable technique in which value co-creation takes place.

Details

Creativity and Marketing: The Fuel for Success
Type: Book
ISBN: 978-1-80071-330-7

Keywords

Content available
Book part
Publication date: 2 August 2021

Abstract

Details

Creativity and Marketing: The Fuel for Success
Type: Book
ISBN: 978-1-80071-330-7

Article
Publication date: 28 November 2022

Huiru Li, Xinyi Liu, Hengli Zhou and Zhiyong Li

A proliferation of articles surrounding the COVID-19 pandemic is calling for new insights through review. This paper aims to bibliometrically analyze the current progress of…

Abstract

Purpose

A proliferation of articles surrounding the COVID-19 pandemic is calling for new insights through review. This paper aims to bibliometrically analyze the current progress of research around hospitality and tourism to define the research directions on herd immunity and the prevention of disease under the “new normal.”

Design/methodology/approach

This paper analyzed 326 articles regarding COVID-19 published in SSCI hospitality, leisure and tourism journals in 2020 and 2021 by combining manual analysis and bibliometrics to reveal research topics and to gain insight into research structures.

Findings

The results of this paper summarized topics related to stakeholders’ mentality and behavior, responses of travel suppliers to the COVID-19 pandemic, economic impact and demand forecasting, social issues of human rights and racism and reflection on tourism and transformation of the industry. More research is called for in the future to focus on a better response to the crisis, including crisis management education and training and the improving the resilience of small- and medium-sized enterprises.

Research limitations/implications

A three-dimensional consideration was proposed to promote the sustainable development of hospitality and tourism.

Originality/value

In the “new normal” phase of herd immunity and disease prevention, to the best of the authors’ knowledge, this is the first paper that provides an up-to-date systematic overview of the evolution of COVID-19 research in tourism and hospitality and encourages more conceptual, practical and futuristic studies.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 19 October 2012

Huiru Feng, Jianying Feng, Dong Tian and Weisong Mu

Chinese consumers have increased their consumption of grape products in recent years due to recognition of the nutritional value of grapes. At the same time, consumers are paying…

1209

Abstract

Purpose

Chinese consumers have increased their consumption of grape products in recent years due to recognition of the nutritional value of grapes. At the same time, consumers are paying more attention to food safety because of the occasional occurrence of food safety scares. Based on a survey of consumers in Zhejiang, China, this paper aims to understand and provide information on consumers' perceptions of quality and safety for grape products, purchasing behavior, and willingness to pay (WTP) for grape products.

Design/methodology/approach

This paper presents the results of empirical research. The survey method was a direct (face‐to‐face) interview based on a standardized questionnaire. Consumers' perceptions of the quality and safety of grape products were examined, together with consumers' demographic characteristics.

Findings

The results indicate that quality and safety, rather than price, are considered the most important factors that affect consumers' purchasing decisions for grape products. Consumer's educational level, the average price of grapes and the perception of safety are the main factors that determine consumers' WTP for grape products. As price increases, the consumer's WTP for safe and high quality grapes decreases.

Originality/value

This research provides a chance to understand consumers' demand and WTP for the quality and safety of grape products in Zhejiang, China. Further understanding was gained regarding factors affecting consumers judging grape products, which in turn may influence their purchase decisions. The results also could guide grape growers to supply products that better meet consumers' needs. It is proposed that the Chinese government pay more attention to taking measures to improve the quality and safety of grape products.

Details

British Food Journal, vol. 114 no. 11
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 25 January 2021

Wenbin Cai

This paper aims to make a comprehensive evaluation of the progress and achievements made by China and Japan in literature collection, publication and academic research of South…

Abstract

Purpose

This paper aims to make a comprehensive evaluation of the progress and achievements made by China and Japan in literature collection, publication and academic research of South Manchuria Railways Co (SMR) after the Second World War and points out the existing and urgent problems.

Design/methodology/approach

This paper adopts the methods of literature research, questionnaire survey, comparative analysis and expert consultation.

Findings

After the Second World War, both China and Japan made great achievements in the collection, publication and research of SMR data, as well as in the academic research of SMR. However, as a new research field, there are still some problems in deepening the excavation and utilization of SMR data, expanding the research fields, improving the research methods, etc.

Originality/value

SMR itself was the product of a war of aggression. Although it died with the defeat of the war of aggression, remaining SMR data also has very precious value, it records the history of Japanese aggression against China, is the biggest database for the study of the problems in China and northeast Aisa at that time. In addition to Japan and China, the USA and the Soviet Union also kept part of the SMR data, so that to involve them in the research of SMR is also the purpose of this paper.

Details

Global Knowledge, Memory and Communication, vol. 70 no. 6/7
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 4 January 2016

Mu Weisong, Li Chengcheng, Tian Dong and Feng Jianying

The purpose of this paper is to analyze and identify Chinese consumers’ behavior and preference characters toward table grapes, especially to explore the variance of consumption…

Abstract

Purpose

The purpose of this paper is to analyze and identify Chinese consumers’ behavior and preference characters toward table grapes, especially to explore the variance of consumption preference in recent five years.

Design/methodology/approach

Two representative China-wide questionnaire surveys were conducted by face-to-face and online questionnaire survey, respectively, in 2009 and 2014. Comparative study was adopted to dig the changes of consumers’ preferences and habits. ANOVA was adopted to explore the statistically difference among consumers’ behavior and preferences.

Findings

The results indicate that Chinese consumers are rational-motivation-driven grape consumers, they prefer to sweet taste, seedless and medium priced grapes. Safety and quality characters (clean appearance, freshness and taste) were ranked as the most important grape attributes. As a whole, it was found that consumers are more quality-focussed and safety-conscious five years later, so some variances was showed in their purchase habits and preferences, such as the choice of purchase place, attitude to special grapes and willingness to pay to safe and genetically modified grapes.

Originality/value

This research not only indicates some stable preferences of Chinese consumers toward table grape, but also finds out some significant changes in consumers’ behavior before and after five years based on a comparative study in 2009 and 2014.

Details

British Food Journal, vol. 118 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 10 March 2022

Changlong Ye, Yunfei Zang, Suyang Yu and Chunying Jiang

The purpose of this paper is to demonstrate a multipurpose inspection robot that can both walk on the ground and climb on poles. The structure design, size optimization…

Abstract

Purpose

The purpose of this paper is to demonstrate a multipurpose inspection robot that can both walk on the ground and climb on poles. The structure design, size optimization, kinematics analysis, experiment and arithmetic of the robot are discussed in the paper.

Design/methodology/approach

The robot consists of three adjustable modules and a two-degree-of-freedom parallel mechanism in tandem, and the wheel-finger mechanism of each module can realize wheel-finger opening and closing for fast movement and obstacle crossing. This paper uses geometric analysis and simulation analysis to derive size optimization, and vector coordinate method to derive kinematics. Finally, the experiment is carried out by simulating the working environment of the robot.

Findings

The robot can realize ground walking and ground turning through the robot entity prototype experiment on the built working environment and efficiently realize 0°–90° pole climbing by the assemble design, optimization and machining. In addition, the robot can also smoothly complete the state transition process from 0° ground to 90° pole climbing. Furthermore, the robot shows good environmental self-adaptation and can complete daily inspection work.

Originality/value

The robot can pitch and yaw at a large angle and has six-legged characteristics. It is a multipurpose inspection robot that can walk on the ground and climb on poles. And through structure design, size optimization, kinematics analysis and simulation, the existing robots’ common shortcomings such as poor barrier-crossing ability and poor environmental adaptability are solved.

Details

Assembly Automation, vol. 42 no. 2
Type: Research Article
ISSN: 0144-5154

Keywords

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