Index
The Machine Age of Customer Insight
ISBN: 978-1-83909-697-6, eISBN: 978-1-83909-694-5
Publication date: 15 March 2021
Citation
(2021), "Index", Einhorn, M., Löffler, M., de Bellis, E., Herrmann, A. and Burghartz, P. (Ed.) The Machine Age of Customer Insight, Emerald Publishing Limited, Leeds, pp. 225-231. https://doi.org/10.1108/978-1-83909-694-520211020
Publisher
:Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited
INDEX
- Prelims
- Introduction
- Part 1 Transformation
- Chapter 1 Transformation of Customer Insights
- Chapter 2 Intelligent Applications in the Modern Sales Organization
- Chapter 3 Voice and Facial Coding in Market Research
- Chapter 4 Machine-Driven Content Marketing
- Chapter 5 Leveraging Customer Insights with 5G
- Part 2 Analytical Tools
- Chapter 6 Overview of Machine Learning Tools
- Chapter 7 Neural Networks and Deep Learning
- Chapter 8 Classification Using Decision Tree Ensembles
- Chapter 9 Text Analytics and Natural Language Processing
- Chapter 10 A Step-by-Step Guide for Data Scraping
- Part 3 Success Factors
- Chapter 11 Data Privacy: A Driver for Competitive Advantage
- Chapter 12 Data Collection: Welcome to the Experience Economy
- Chapter 13 Data Technology: Turning Business Data into Business Value
- Chapter 14 Data Competitions: Crowdsourcing with Data Science Platforms
- Chapter 15 Data Processing: KontoSensor as an Application of Predictive Analytics
- Chapter 16 Data Visualization: The Power of Storytelling
- Index