BAV model. See Brand Assets Valuator model (BAV model)
Brand Assets Valuator model (BAV model)
, 135
Brazil, Russia, India, China, South Africa (BRICS)
, 11
Business concept
, 53, 177
companies in pharmaceutical and aviation sector
, 76
company success
, 77–78
competitive positioning
, 82–84
components
, 79
contemporary business environments
, 103–104
Dell
, 100–103
distinguishing values
, 82
eBay
, 92–94
implementation
, 104
ING Direct, online bank
, 94–97
Maciej Zień’s Collection
, 74–75
market opportunities
, 104–105
obverse and reverse side of company success
, 74
personalized customer
, 79–81
profitability of selected sectors in US
, 76
Sphinx concept
, 72–74
Steve Jobs
, 71–72, 105
traditional methods of creating value
, 104
Walmart–The American Dream about Success in Provinces
, 97–100
“Wow” effect
, 78–79
See also Change in business paradigm
Business model
, 177, 179–180
combining idea with economic results
, 86–87
companies in pharmaceutical and aviation sector
, 76
company success
, 77–78
contemporary business environments
, 103–104
cost drivers
, 90–91
Dell–mass individualization in computer market
, 100–103
eBay
, 92–94
essence and benefits
, 85
formula
, 87
implementation
, 104
ING Direct, online bank
, 94–97
key elements
, 88
level of investment
, 91–92
Maciej Zień’s Collection
, 74–75
making money
, 84–85
market opportunities
, 104–105
new products, breakthrough ideas–innovations on internet
, 86
obverse and reverse side of company success
, 74
profitability of selected sectors in US
, 76
sources of revenue
, 88–90
Sphinx concept
, 72–74
traditional methods of creating value
, 104
Walmart–The American Dream about Success in Provinces
, 97–100
“Wow” effect
, 78–79
See also New business opportunities
Business opportunities
, 44, 46–47, 177, 178
growing revenues
, 45–46
media change customer buying behavior
, 46
World and Poland heading
, 44–45