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Ethical consumption is an integral component for the sustainable development in the world and is especially challenging in the Western consumer society. This research demonstrates that mindfulness, a Buddhism-based notion, is associated with two related and distinctive approaches of ethical consumption: refinement and reduction. It examines the psychological mechanisms underlying the effects of mindfulness on these two approaches of ethical consumption.

Self-report data were collected through an online survey with consumers from western societies (N = 523).

The findings show (1) that the significance of mindfulness on both approaches of ethical consumption and (2) that the contrast between the different mechanisms underlying them. Specifically, the mindfulness–consumption refinement link is fully mediated by connectedness-to-nature whereas the mindfulness–consumption reduction link is fully mediated by connectedness-to-nature and self-control. A series of supplementary studies further confirmed the proposed model.

It demonstrates the multifaceted and complex nature of ethical consumption, which is positively associated with mindfulness but through distinctive psychological mechanisms.

The multifaceted and complex nature of ethical consumption and its underlying drivers need special attention. Mindfulness can be an effective means to boost ethical consumption behavior. Meanwhile, nurturing the sense of connectedness to nature and self-control capability facilitates the path-through of the positive impacts of mindfulness

The findings can be adopted to enhance the effectiveness of mindfulness practice in promoting ethical consumption towards achieving the Sustainable Consumption goal, especially in the West.

The paper makes original contribution by conceptualizing two interrelated and distinctive approaches of ethical consumption and shows how mindfulness promotes both through different mediating pathways. Overall, this study paints a clearer picture how mindfulness relates to ethical consumption.

To explain and empirically test how different marketing communication channels interact with each other and contribute to brands’ diverging marketplace performance.

With a unique data set combining key variables of major passenger car brands, the paper takes a source-based perspective to investigate how firm-based communications, expert opinions and online consumer reviews interact and affect brands’ marketplace performance. Then the paper studies the three special boundary conditions under which online consumer reviews’ influence varies in competition with the other two established information sources. Lastly, a study was done to demonstrate the financial significance of investing in different information sources.

The results show that online consumer reviews mitigate the effectiveness of the other two information sources in driving brand sales. This mitigation effect is also magnified when the brand is weak, firm-based communications are modest and expert opinions are less favorable. The findings further suggest that in the emerging communication enterprise, firm-based and expert-based communications remain the core while user-based communication plays an indispensable competing and complementary role.

In the new digital era, firms are facing the daunting task of understanding and integrating multiple communication channels. The study provides important implications for both researchers and practitioners with respect to brand management and integrated communications.

Existing studies have demonstrated that each of the three communication efforts (by firms, experts and consumers) exerts a significant influence on product sales, but few studies have been conducted in settings marked by the coexistence of these efforts. In addition, the three communication efforts are likely to have different effects on brands with different market positions. The current study is contributing to the literature by filling the above gaps.

Corporate social responsibility (CSR) ISO standards have been noted as an essential marketing strategy by which firms can achieve consumer trust while improving environmental, social, and quality factors. This study discloses the contextual relationship between CSR ISO standards and sustainable impulse buying behavior. This study also looks to uncover the CSR ISO driving and linkage factors that motivate consumers to make sustainable impulsive purchases.

Three distinct research methods were employed in this research. First, a consumer expert opinion-based Interpretive Structural Modeling (ISM) approach was adopted to reveal the contextual relationship between CSR ISO factors and sustainable impulse buying behavior. Secondly, Matrice Impacts Croises Multiplication Appliques Classement (MICMAC) was used to examine these factors' driving and dependent power. In addition, Minitab package software was also used to check the statistical validation of ISM-MICMAC results.

The results indicate that although environmentally responsible CSR ISO 14001, socially responsible CSR ISO 26000, and consumer perception of product quality CSR ISO 9001 standards contain strong driving power, their dependent power was weak. All these CSR ISO factors (14,001, 26,000, and 9001) strongly impact each other and sustainable impulse buying. Therefore, these three CSR ISO factors have been placed at the bottom of the ISM model. The CSR ISO 14020 standard (labeling of the product), knowledge of CSR ISO standards, consumer trust, and advertising about CSR ISO standards have been placed in the middle. The mentioned factors have intense driving and dependent power and are classified as linkage factors for sustainable impulse buying. Impulse buying behavior has weak driving and strong dependent power, yet this factor strongly depends on other CSR ISO factors. Hence, this factor is placed at the top of the ISM model. In addition, the Minitab package software results indicate that ISM-MICMAC results are statistically valid.

To the best of our knowledge, this research is unique and examines the influence of CSR ISO factors on sustainable impulse buying in the context of Pakistani consumers. Secondly, our study has thoroughly investigated several CSR ISO factors and allied these factors in the context of consumer buying behavior. Third, several CSR ISO factors and impulse buying behavior were examined using a mix of ISM-MICAC and Minitab methods. Thus, including these steps in our study has led to the development of a novel technique.

Open innovation has attracted the attention of experts and business entities for the sustainable survivability of firms, especially in the post-COVID-19 era. The food and beverage industry has been facing sustainable survivability problems. It is important to identify and evaluate the factors of open innovation from the perspectives of the food and beverage industry. This study serves that purpose by identifying and evaluating the factors of open innovation in the post-COVID-19 era with a special reference to Pakistan's economy.

The present study integrates the Fuzzy Delphi Method (FDM), Interpretive Structural Modelling (ISM) and Matrice d’ Impacts Croises Multiplication Applique a Classement (MICMAC) methods to analyze the factors involved in the adoption of open innovation in the food and beverage industry in Pakistan. Firstly, based on an extensive literature review of the most relevant studies, the factors affecting open innovation have been identified and finalized using FDM and experts' opinions. Secondly, the hierarchical framework has also been prepared by implementing the ISM approach. Thirdly, the MICMAC approach was employed to evaluate the factors to examine the driving and dependence powers of the factors of open innovation adoption.

The study identified 17 factors of open innovation adoption in Pakistan's food and beverage industry and 16 factors were finalized using FDM. The ISM-MICMAC matrix unveiled that awareness seminars and training, along with a lack of executive commitments, were strong factors with high driving power, but these factors proved to be weakly dependent powers regarding the other factors. Moreover, a lack of innovation strategy, R&D and non-supportive organizational culture exhibited low driving power but strong dependent power.

The findings of the study could help firms and business entities understand the driving and dependent factors involved in open innovation for the sustainable survivability of the food and beverage industry. The study provides strong reasons to believe that an open innovation strategy, along with stakeholder collaboration, the adoption of rules and regulations and managerial commitment, could stimulate open innovation. Moreover, governments should promote the business sector, especially the food and beverage industry, to facilitate the sector while also providing awareness seminars and training, creating environments conducive to reducing innovation costs.

Some previous studies have analyzed the factors involved in green innovation from the perspective of the manufacturing industry and environmental protection. The present study is a pioneer study to examine the factors involved in the adoption of open innovation in the food and beverage industry in Pakistan from the perspective of the post-COVID-19 era. For this purpose, the present study uses an integrated Fuzzy Delphi-ISM-MICMAC approach for the analysis.

The study examines the relationship between consumers’ ethical sensitivity, corporate social responsibility (CSR) practices and impulse behaviors. Ethical behavior has been a subject of increasing research interest. However, there is an imperious need to inspect ethical decision-making through holistic attention to impulse purchasing.

The study develops a set of hypotheses to understand the relationships. The online survey method was used to collect data, and 420 valid questionnaires, in total, were retrieved. In a two-step process, first, reliability and validity were initially measured. Second, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to test the hypotheses.

The analyses support the social marketing theory (SMT) and the general theory of marketing (GTM) ethics related to business strategy. Moreover, the study examines the mediating role of organizational trust, organizational identification and eco-branding in these relationships. The ethical and CSR practices for stakeholders positively affect organizational identification and trust that mediate the relationship between impulse buying and ethical attempts. Furthermore, from an ethical and climate change perspective, eco-branding positively mediates the relationship between impulse buying and environmental advertising. The moderating role of trust is significant in the relationship between impulse buying behavior (IBB) and repurchase behavior.

A critical factor explaining individuals’ behaviors has never been investigated using a holistic approach to IBB with ethical and CSR practices. The study profoundly contributes to knowledge about consumer ethics, with potential effects for ethical public relations, while also offering new research avenues for future exploration.

This study constructs a three-stage evaluation model for interdisciplinary organizations to solve their ranking problems effectively.

A three-stage interdisciplinary organization evaluation model abounds the key problems of “who will evaluate the projects?” and “how to evaluate the projects?”. In the first stage, the authors build a consensus maximization model to identify the selected experts based on the interval grey number because of the uncertainty in assessment. In the second stage, considering the reliability of the experts, the authors calculate the reliability of the experts based on historical data. Meanwhile, considering the gradual changes of the experts, the dynamic weighting method is obtained based on the clustering method. In the third stage, considering decision-makers regret psychological behavior, the authors construct a cross-organizational performance evaluation model based on consensus expectations.

First, for selecting the experts responsible for assessing interdisciplinary organizations, the consensus-reaching method can effectively avoid cognitive bias. Second, during the assessment, the authors obtained more reasonable results by considering the psychological changes of experts based on regret theory. Third, based on the results, the cross-organization of colleges focused on the achievements of talent training, cross effects, and system construction.

Our study could help organizations establish a suitable assessment mechanism and promote interdisciplinary development.

First, considering the importance of selecting the experts, the authors use the consensus-reaching process for expert selection. This method could guarantee most experts' preferences. Then, the authors propose a two-stage dynamic weighting method, including a pre-determined and adjusted process. The dynamic method can better perform the preferences of experts. Third, the authors studied the assessment in interdiscipline. In addition, based on the framework and considering the features of the interdiscipline, the authors use the grey number to perform the uncertain preferences of the experts using regret theory.

Currently, for the evaluation of enterprise credit, many specific values of indexes are difficult to obtain, so decision makers tend to give a form of uncertain linguistic variable. To solve this kind of problem, the purpose of this paper is to introduce an uncertain pure linguistic approach on evaluation of enterprise integrity based on grey information.

Initial uncertain linguistic variables given by experts are transferred into interval grey numbers, and their greyness of degree is computed. Then, the greyness of degree is applied to adjust the weights of experts. Moreover, the core of each interval grey number is calculated, and through giving the positive ideal point and negative ideal point, which are binary numbers, the comprehensive grey relational grade between the linguistic number and the two points is calculated, respectively, as well to get the ranking result of projects by considering both core and greyness of degree.

The model is applied to a case, and the result verifies the validity and practicability of the model which reveals high effectiveness.

This model provides a new feasible method in a growing number of fuzzy evaluation schemes in the fields of enterprise integrity and contributes to getting better and more accurate results.

In this paper, the greyness of degree is introduced to the model to adjust the experts’ weights, and it reflects the thought of “making full use of the information” in grey system theory and further enriches the system of grey decision-making theory as well as expanding its application scope.

The evaluation scores of each criterion and the integration are given by decision makers, respectively. Owing to the heavy time-pressure in real time decision-making, decision makers may have different judgment abilities, which reflects the instability and inconsistent weight of criteria and scores. It will lead to the unreliable results. To rank alternatives more rational, the consistency of decision makers is considered. The paper aims to discuss these issues.

First, the weight estimation model of the criteria is developed to find the dynamic change and the inconsistency of decision makers, which is based on the objects of weight stability and the consistency measured by the distance between scores of each criterion and the integration. Following that, scores of alternatives given by each decision maker are modified according to the requirement of stability and consistency of the decision-making. In addition, the weight of decision makers is deduced based on the self-consistency and group's similarity that measured by grey close relationship. In the last, the score of alternatives can be modified according to the weight of the decision maker and criteria, and then, alternatives can be ranked via the final score.

The self-adaptation evaluation method is suggested in real time decision-making environment.

Its application step and feasibility is showed via a real decision-making problem.

The purpose of this paper is to study the extensive method of grey target based on multi‐stage linguistic label, which is a hypothesis of incomplete information of the weight of stage and decision maker.

For the incomplete weight information case, the weight model for the stage and decision maker is put forward based on the requirement of maximum difference among the alternatives. Also, the weight of the decision maker is estimated by the grey relationship method and the Euclid distance method.

As a result, the method of multiple stage grey target decision making based on linguistic label is suggested. In the incomplete information case, the weight model is suggested and the aggregation is put forward. The suggested method is clear and simple, which can be used in multi‐criteria decision making fields.

This paper offers a very useful result for multi‐attribute decision making.

This paper succeeds in studying the extensive method of grey target based on multi‐stage linguistic label, which is a hypothesis of incomplete information of the weight of stage and the decision maker.

This study examines the empirical relationship between four broad antecedents of brand equity (branding strategy, brand structure, brand positioning and target market) and two separate dimensions of revenue premium: price premium and volume premium. Our modeling framework aims to explain how different antecedents of brand equity influence the realized velocity and margin of branded product sales, key drivers of operating cash flow. Our generalizable empirical analyses are based on a representative dataset of over 6,500 brands, across 200 consumer-packaged goods categories, spanning three years. We find that only 20% of brands command revenue premiums, for which volume premiums are the critical determinant. Branding strategies and brand structure primarily impact volume premium. In contrast, brand positioning has little effect. Target market substantially affects both premiums. Overall, these four elements account for 73% and 69% of the explained variations in price and volume premiums, respectively. This study provides generalizable, important, and novel insights for the theory and practice of brand management regarding price positioning and extending brands into new categories.