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Article
Publication date: 8 April 2019

Gavin Jiayun Wu, Zhenning “Jimmy” Xu, Saeed Tajdini, Jie Zhang and Lei Song

To unlock social media’s value, this study aims to integrate insights from several theoretical perspectives and the relevant literature, developing an extended social media…

1531

Abstract

Purpose

To unlock social media’s value, this study aims to integrate insights from several theoretical perspectives and the relevant literature, developing an extended social media analytics framework. It identifies the stages underlying the social media analytics process and tests the framework in three important and interconnected areas: social media (Twitter), new product adoption (iWatch and Google Glass) and social media analytic techniques (text mining and sentiment analysis).

Design/methodology/approach

Based upon a systematic review of different research approaches, theories and media types, this paper presents and tests an extended framework in three important and interconnected areas mentioned above.

Findings

This paper offers a theory-driven social media analytics framework. It validates the framework by providing concrete processes, examples, evidence and insights related to three chosen areas mentioned above, thereby helping managers create effective and efficient social media and new product development strategies.

Originality/value

This paper integrates insights from theories of the middle range (Merton, 1949), Campbell’s (1965) model of sociocultural evolution and Fan and Gordon’s (2014) social media analytics framework, developing its own extended social media analytics framework and validating it in three important and interconnected areas mentioned above. This paper demonstrates not only how the proposed framework can be applied to the context of new product development, but also how social media are transforming research approaches (qualitative, quantitative and mixed method) and the very nature of business itself (increased importance of digital business).

Details

Qualitative Market Research: An International Journal, vol. 22 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 11 March 2024

Zhen Xu, Ruohong Hao, Xuanxuan Lyu and Jiang Jiang

Knowledge sharing in online health communities (OHCs) disrupts consumers' health information-seeking behavior patterns such as seeking health information and consulting. Based on…

Abstract

Purpose

Knowledge sharing in online health communities (OHCs) disrupts consumers' health information-seeking behavior patterns such as seeking health information and consulting. Based on social exchange theory, this study explores how the two dimensions of experts' free knowledge sharing (general and specific) affect customer transactional and nontransactional engagement behavior and how the quality of experts' free knowledge sharing moderates the above relationships.

Design/methodology/approach

We adopted negative binomial regression models using homepage data of 2,982 experts crawled from Haodf.com using Python.

Findings

The results show that experts' free general knowledge sharing and free specific knowledge sharing positively facilitate both transactional and nontransactional engagement of consumers. The results also demonstrate that experts' efforts in knowledge-sharing quality weaken the positive effect of their knowledge-sharing quantity on customer engagement.

Originality/value

This study provides new insights into the importance of experts' free knowledge sharing in OHCs. This study also revealed a “trade-off” between experts' knowledge-sharing quality and quantity. These findings could help OHCs managers optimize knowledge-sharing recommendation mechanisms to encourage experts to share more health knowledge voluntarily and improve the efficiency of healthcare information dissemination to promote customer engagement.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 10 August 2023

Saeed Tajdini, Edward Ramirez and Zhenning Xu

Consumers are assumed to engage in external information search only after exhausting their internal information sources. Guided by the accessibility/diagnosticity and…

Abstract

Purpose

Consumers are assumed to engage in external information search only after exhausting their internal information sources. Guided by the accessibility/diagnosticity and ease-of-retrieval frameworks, and the elaboration likelihood model, the current study investigates this phenomenon.

Design/methodology/approach

To test the relationships between internal information accessibility/diagnosticity and the importance of external search, and the moderating role of involvement in these relationships, 308 responses were collected on Amazon MTurk. Then, structural equation modeling was employed to analyze the data.

Findings

The analyses showed that while accessibility and diagnosticity of internal information have an impact on external information search, involvement with the product class has a consequential moderating effect on these relationships. In particular, in the low-involvement group, only the diagnosticity of internal information had a negative effect on external information search. On the contrary, in the high-involvement group, only accessibility of internal information had a negative effect.

Research limitations/implications

These findings highlight the possibility of drawing erroneous conclusions resulting from not incorporating involvement, in conjunction with information accessibility and diagnosticity, in the study of the consumer external information search behavior.

Practical implications

The findings also imply that if practitioners aim to prime consumers to engage in external information search, they need to take into account that the effects of internal information's accessibility and diagnosticity on consumers' external search behavior may be different depending on their levels of involvement.

Originality/value

This study's results showed that without considering the moderating effect of involvement, spurious conclusions may be made about the relationships between accessibility and diagnosticity of internal and external information importance. This finding may explain the discrepancy between the accessibility/diagnosticity and ease-of-retrieval frameworks, thus enriching the literature.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 28 March 2023

Li Tang, Zhen Xu and Xuanxuan Lyu

Sharing accommodation has lowered the threshold for digital entrepreneurship in the accommodation industry, prompting entrepreneurs to join this industry. However, digital…

Abstract

Purpose

Sharing accommodation has lowered the threshold for digital entrepreneurship in the accommodation industry, prompting entrepreneurs to join this industry. However, digital micro-entrepreneurs have been ignored by previous studies. To bridge the gap, this study aims to explore the impact of reputational asset (host popularity) and host’s human capital (entrepreneurial entry speed and managerial seniority) on host expansion grounded on the resource-based theory.

Design/methodology/approach

This study obtained crawler data by python from Airbnb.com, locking the time range to the past five years from 2013 to 2018 in Beijing of China. This study finally has 348 hosts’ balanced panel data to estimate the ordinary least squares regression model with fixed-year effect.

Findings

Results demonstrate that host popularity has a significant positive effect on host expansion. Furthermore, entrepreneurial entry speed strengthens the positive effect of host popularity on host expansion, whereas managerial seniority weakens the positive effect. The three-way interaction analysis reveals that the positive impact of host popularity on host expansion is strongest when managerial seniority is smaller and entrepreneurial entry speed is faster.

Research limitations/implications

The research has important implications to how the platforms interfere with the implementation of host expansion strategy and adds valuable insights to understand the transformation process of host expansion from nonprofessional to professional.

Originality/value

The research has expanded the literature related to the micro-entrepreneurship of the sharing economy and verified the application of resource-based theory under sharing economy.

Details

International Journal of Contemporary Hospitality Management, vol. 35 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 17 March 2023

Qi Sun, Yaya Gao, Qihui Lu and Yingyi Yan

Different external supply scenarios faced by the retailers will affect their choice of strategy when supply is disrupted and becomes far less than demand, urgently. This study…

Abstract

Purpose

Different external supply scenarios faced by the retailers will affect their choice of strategy when supply is disrupted and becomes far less than demand, urgently. This study focuses on analyzing both demand and supply side response strategies to meet customer demand and reduce the impact of the shortage during supply disruptions.

Design/methodology/approach

According to the quantity of products that the external market can provide, the external supply scenarios were divided into sufficient-type external supply and learning-type external supply. A two-echelon perishable goods supply chain was analyzed, and three kinds of contingency strategy models for downstream retailers were investigated. First, in the sufficient external supply scenario, the optimal price and transshipment quantity to maximize retailer's profits is discussed. Second, in the scenario of learning-type external supply, this study analyzes the optimal decision in three mechanisms of the hybrid strategy and their application: price priority mechanism, quantity priority mechanism and price–quantity balance mechanism. Furthermore, the influence of penalty cost and supply on the priority orders of different mechanisms was studied.

Findings

Results show that comparing the two pure strategies (pricing strategy and transshipment strategy)it was noted that the hybrid strategy produces the best results in sufficient-type external supply scenario. In the learning-type external supply scenario, a numerical study has shown the existence of three areas in case of penalty cost and supplier's capacity, and each areas has different priority orders of the three mechanisms. Under the situation of learning external supply, the retailer's optimal strategy is affected by parameters such as penalty cost and supply volume.

Originality/value

The main innovation of the work lies in the following: First; the external supply situation was divided into sufficiency type and learning type, which improves the external situation faced by retailers after the outbreak of emergencies, helps retailers understand the external situation, conforms to the actual situation and has certain practical application value. Second; in the context of learning external supply, there are three coping strategies for retailers, including: Price priority mechanism, Quantity priority mechanism and Pricing and transshipment balance mechanism. This will help retailers make strategic choices, make more scientific management decisions and improve the supply chain emergency management theory. Third; the demand side response was managed through the change of external supply during supply side recovery period and supply disruption. The proposed model enables managing and analyzing supply disruption efficiently and effectively via handling uncertainty by considering all aspects of decision-making process. The proposed model can be applied in various fields such as vegetable and fruit, fresh food, etc.

Details

Kybernetes, vol. 53 no. 6
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 15 June 2022

Hua Ke and Xingyue Chen

In this paper, the authors aim to consider the manufacturer's battery research and development (R&D) decision under subsidy. The supply chain includes two manufacturers, which…

Abstract

Purpose

In this paper, the authors aim to consider the manufacturer's battery research and development (R&D) decision under subsidy. The supply chain includes two manufacturers, which produce substitutable electric vehicles, and a battery supplier. One of the manufacturers can choose to develop batteries or buy batteries. The authors assume consumers do not have enough trust in the manufacturer-made battery.

Design/methodology/approach

Stackelberg game is made use of to study the battery R&D strategy of the manufacturer under the incentive of government subsidies. This paper makes a comparative analysis on six situations, then the authors get some conclusions and give some managerial insights.

Findings

The results show that subsidy strategies do not necessarily reduce actual payments when the manufacturer does not research and develop batteries. The retail prices and actual payments are closely related to the substitutability and total cost advantage of product. The authors also find consumer trust positively affects the demand of the electric vehicles using the manufacturer-made batteries and then affects the manufacturer's battery R&D decision. When consumers have low trust in manufacturer-made battery, subsidy can bring greater sales and make R&D more profitable than procurement, so that the manufacturer chooses R&D. This study's findings also suggest consumer subsidy is always better for the government.

Originality/value

Distinguished from previous studies, the authors discuss the decision-making of component research, and introduce various government subsidy strategies and consumer trust to study their roles in the manufacturer's battery R&D choice.

Details

Kybernetes, vol. 52 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

Open Access
Article
Publication date: 31 March 2021

Mei Sha, Theo Notteboom, Tao Zhang, Xin Zhou and Tianbao Qin

This paper presents a generic simulation model to determine the equipment mix (quay, yard and intra-terminal transfer) for a Container Terminal Logistics Operations System…

Abstract

This paper presents a generic simulation model to determine the equipment mix (quay, yard and intra-terminal transfer) for a Container Terminal Logistics Operations System (CTLOS). The simulation model for the CTLOS, a typical type of discrete event dynamic system (DEDS), consists of three sub-models: ship queue, loading-unloading operations and yard-gate operations. The simulation model is empirically applied to phase 1 of the Yangshan Deep Water Port in Shanghai. This study considers different scenarios in terms of container throughput levels, equipment utilization rates, and operational bottlenecks, and presents a sensitivity analysis to evaluate and choose reasonable equipment ratio ranges under different operational conditions.

Details

Journal of International Logistics and Trade, vol. 19 no. 1
Type: Research Article
ISSN: 1738-2122

Keywords

Article
Publication date: 16 November 2012

Lihua Wang

This paper seeks to make people aware of the condition of Chinese cultural information resources sharing through the case of the National Cultural Information Resources Sharing…

754

Abstract

Purpose

This paper seeks to make people aware of the condition of Chinese cultural information resources sharing through the case of the National Cultural Information Resources Sharing Project (NCIRSP). The paper seeks to provide an overview of NCIRSP, and summarize its achievements.

Design/methodology/approach

This paper first indicates that cultural information resources sharing is a kind of special resources sharing, and NCIRSP in China is a good example of the realization of this kind of resources sharing. The author introduces NCIRSP in general, and analyzes the operation and its achievements. The author considers that there are some problems which exist in the practice of NCIRSP which will hinder its development and proposes measures to solve those problems.

Findings

NCIRSP is a project which is advanced by the Chinese government as well as governments at other levels, which means the project has a strong organization and powerful support. The operation of NCIRSP is made up by four aspects: the network, the construction of digital resources, the implementation of technology, and the websites of services. These four aspects determine the effective operation of NCIRSP and promote the project to make great achievements. Meanwhile, there are problems which hinder NCIRSP from developing further, including the unbalanced collection of cultural information resources in various areas, the scattered storage of resources, and the absence of a sophisticated training mechanism for professionals engaged in the project. Measures to solve the problems are suggested.

Originality/value

NCIRSP is an innovative project supported by the Government of China, even though it is rarely known about by people outside China. This paper introduces NCIRSP in detail, and makes people aware of the situation of cultural information resources sharing in China.

Details

The Electronic Library, vol. 30 no. 6
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 6 July 2022

Lei Yu, Yang Bai and Yi He

The confirmation of receipt of orders by consumers means that the online retailer actually receives the payments on many retail platforms (e.g. Taobao). In order to recoup funds…

Abstract

Purpose

The confirmation of receipt of orders by consumers means that the online retailer actually receives the payments on many retail platforms (e.g. Taobao). In order to recoup funds as soon as possible, the retailer will take steps (e.g. improving the level of delivery and adopting a rebate policy) to encourage consumers to confirm receipt earlier. It is significant for the retailer to identify an appropriate strategy and determine the optimal product price. To address the above issues, this paper examines and compares the pricing strategies and profits under different strategies to show some managerial insights for the retailer's decision-making.

Design/methodology/approach

In this paper, the authors discuss four models, i.e. adopting common delivery and offering consumers no rebates, adopting common delivery and offering rebates, adopting fast delivery and offering no rebates and adopting fast delivery and offering rebates, which the retailer may consider. Under different models, consumer utility and firm's profit structure are disparate. After comparing the retailer's profits under four models, the optimal strategy, profit and product price are obtained.

Findings

Some interesting results are as follows. When the cost of fast delivery is not very high, improving the level of delivery would bring more profit to the retailer and create a positive impact on consumers. Interestingly, our results also show that offering proper rebates to stimulate consumers to confirm receipt early only serves to improve the profit only when the motivation of consumers to confirm the receipt is very low. Moreover, the authors find that a higher level of delivery services can promote the implementation of the rebate policy to improve the retailer's earnings.

Originality/value

This paper is the first study on the transaction mode of retail platforms and the problem of confirming receipt by a model-based method.

Details

Kybernetes, vol. 52 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 17 June 2022

Jing Yu, Zonghui Song and Chi Zhou

With the vigorous development of the e-commerce delivery service industry, delivery service has become an important factor for e-tailers to obtain the market competitive…

Abstract

Purpose

With the vigorous development of the e-commerce delivery service industry, delivery service has become an important factor for e-tailers to obtain the market competitive advantage. However, how to choose the best delivery service strategy is a difficult problem for e-tailers in practice. The purpose of this paper is to investigate the effect of delivery service on e-tailers and online platforms.

Design/methodology/approach

Based on the Stackelberg game, the research study establishes and solves three models, namely dual self-supporting delivery service model, dual third-party delivery service model and differential delivery service model.

Findings

The results show that when the self-supporting and third-party delivery cost coefficients are all small, no matter which delivery service providers the competitor selects, the e-tailer selects delivery with a lower service fee. When the self-supporting and third-party delivery service fee are all low, no matter which delivery service providers the competitor selects, the e-tailer selects delivery with a smaller service cost. Both service fee and service cost determine the choice of e-tailers' delivery strategy. When the commission rate is moderate, both e-tailers are willing to choose the self-supporting delivery strategy, but the platform only prefers to provide self-supporting delivery to them with a lower delivery service sensitivity coefficient.

Originality/value

This paper analyzes the optimal delivery service strategies for e-tailers to compete with competitors, and explores the impacts of parameters for e-tailers and online platforms in their decision-making. The findings provide valuable implications for relevant practices.

Details

Kybernetes, vol. 52 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

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