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This chapter presents a case study of a ‘Massive Open Online Courses’ (MOOCs) structure that is offered through an agreement between a traditional university and a MOOC provider. This arrangement has been helping in reaching very large numbers of learners in the Middle East. In implementing this agreement, I categorise the concerns of three key stakeholders (administrators, faculty and students) regarding this mode of instruction. A framework (abbreviated as LOGIC – LEADS – LEARNing) is proposed that could be of use to higher education institutions when they embark on non-traditional education. A common concern among the primary stakeholders was the issue of legitimacy of such an education. I argue the MOOCs so far do not represent a substitute or a threat to traditional face-to-face education. In addition, there are no foreseen reputational risks for universities if MOOCs are included as a mode of education. The value from MOOCs needs to be seen from the perspectives of students and other stakeholders. MOOCs have the potential to lead to positive consequences for the university − as a whole − and other relevant stakeholders as well. However, MOOCs in the Middle East are not likely to operate under a workable business model, at least not in the short run. As MOOCs rise to make more sense to students, their disruptive power would become more tangible. This, however, will take some time and will only be threatening if educational institutions become complacent in response to the novel ways by which the new generation is approaching learning.