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Article
Publication date: 2 January 2024

Gita Gayatri, Yusniza Kamarulzaman, Tengku Ezni Balqiah, Dony Abdul Chalid, Anya Safira and Sri Rahayu Hijrah Hati

This study aims to examine the perceptions and evaluations of Muslim COVID-19 survivors and health workers regarding the halal, business and ethical attributes of hospitals during…

Abstract

Purpose

This study aims to examine the perceptions and evaluations of Muslim COVID-19 survivors and health workers regarding the halal, business and ethical attributes of hospitals during their interactions related to COVID-19 treatment.

Design/methodology/approach

Descriptive qualitative research with semi-structured online interviews was used to gather insights from COVID-19 survivors and health workers who treated COVID-19 patients. The findings were then compared with existing literature on hospital services and Sharia attributes.

Findings

The study found that patients and health-care workers in hospitals are concerned about whether the hospital follows Sharia law, the quality of health-care and hospital services and the ethical conduct of hospital staff. This is especially true during the COVID-19 pandemic, when patients are more anxious about religious conduct and the afterlife.

Research limitations/implications

Hospitals need to address halal attributes in all aspects of their services for Muslim patients and business attributes such as standard health-care quality, service quality and ethical attributes. Participants indicated that when these needs are met, they are more likely to revisit the hospital and recommend it to others.

Originality/value

This study contributes to understanding the expectations of Muslim patients regarding hospital services that meet Islamic ethical and business requirements. Using the COVID-19 pandemic as a case study broadens the understanding of how to better serve Muslim customers.

Details

International Journal of Ethics and Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9369

Keywords

Article
Publication date: 8 March 2013

Yusniza Kamarulzaman and Azian Madun

The rapid growth of Islamic banking in Malaysia warrants banking institutions being more proactive and innovative in marketing their products. The purpose of this paper is to…

17382

Abstract

Purpose

The rapid growth of Islamic banking in Malaysia warrants banking institutions being more proactive and innovative in marketing their products. The purpose of this paper is to re‐evaluate the progress and achievements of Islamic banking in Malaysia, particularly in the area of sales and marketing of Islamic banking services.

Design/methodology/approach

This paper adopts a comprehensive literature review from various published sources. All related references were discovered through electronic databases, journals and books in the area of the relevant literature in Islamic finance, banking and services marketing.

Findings

The driving force for the growth of Islamic banking and financing products is the corporate clients, and not the Muslim individuals. In fact, the non‐Muslim individuals also use Islamic banking if they find that the service is good and meets their expectations. This paper shows evidence that the marketing activities of Islamic banking products is relatively ineffective compared to the conventional banking products in Malaysia. This paper also discusses the reasons for the ineffectiveness of marketing Islamic banking products at the micro and macro‐level. Depending on religion alone is not the best strategy to attract customers.

Practical implications

The products offered by the Islamic banking system have to compete with those of the conventional banking system. Hence, a continuous review of marketing strategies for Islamic banking products is crucial in every Islamic financial institution.

Originality/value

This paper fulfils a need to study whether the common methods in marketing conventional banking products would be effective in the context of marketing Islamic banking products.

Details

Business Strategy Series, vol. 14 no. 2/3
Type: Research Article
ISSN: 1751-5637

Keywords

Article
Publication date: 24 July 2007

Yusniza Kamarulzaman

This study aims to explore consumers' adoption of internet shopping in the context of UK travel services. The key objective is to identify the profile of internet shoppers and the…

5256

Abstract

Purpose

This study aims to explore consumers' adoption of internet shopping in the context of UK travel services. The key objective is to identify the profile of internet shoppers and the antecedents of internet shopping adoption for travel services.

Design/methodology/approach

The paper includes evidence and findings from an online survey questionnaire distributed to existing travel e‐shoppers in the UK via their e‐mail address. Drawing upon Davis' technology acceptance model (TAM), the study proposes a model for the prediction of internet shopping adoption, with inclusions of personal and cognitive influence. The model identifies the structural relationships among eight constructs, which were examined through structural equation modelling.

Findings

The results of this study yield evidence that previous technology acceptance and diffusion research, and specifically the significant body of work based on the TAM, may serve as a foundation for much needed research into consumers' adoption of internet‐related activities. Relationships among primary TAM constructs found in this research are largely consistent with those typical in previous TAM research. The descriptive results present a profile of travel e‐shoppers in terms of demographic, geodemographic and buying patterns. The results explicitly clarified several key contributions to and implications for marketing theory and practice.

Practical implications

The findings will facilitate an understanding of the factors associated with the adoption of travel e‐shopping, thereby enabling retailers and policy makers to better develop appropriate strategies to enhance and promote e‐shopping to future users while retaining existing customers.

Originality/value

Essentially, the research framework explains three basic issues of online marketing: Who actually shops via the internet? What makes consumers adopt internet shopping? Which attributes are relatively important to adoption?

Details

International Journal of Retail & Distribution Management, vol. 35 no. 9
Type: Research Article
ISSN: 0959-0552

Keywords

Content available
Article
Publication date: 24 July 2007

Adelina Broadbridge

430

Abstract

Details

International Journal of Retail & Distribution Management, vol. 35 no. 9
Type: Research Article
ISSN: 0959-0552

Article
Publication date: 5 June 2019

Abid Mahmood Muhammad, Mohamed Bilal Basha and Gail AlHafidh

The purpose of this paper is to develop, measure and empirically validate the promotional techniques adopted by Islamic banks and the effect of these methods on consumer interest…

1093

Abstract

Purpose

The purpose of this paper is to develop, measure and empirically validate the promotional techniques adopted by Islamic banks and the effect of these methods on consumer interest in Islamic banking products and services in the UAE (United Arab Emirates).

Design/methodology/approach

Data were collected through 250 questionnaires distributed randomly to customers of five leading UAE Islamic banks and, following outlier analysis, the final sample size was reduced to 205, representing a sample of 82% of polled respondents. Multiple regression analysis was used on four key factor determinants that contributed towards the customers’ attitude in determining the most influential promotional strategies adopted by the Islamic banks.

Findings

The study found that the promotional strategies adopted by the UAE Islamic banking sector are having a significant impact on customer attitude towards Islamic banking products and services. The use of mass media has been partially successful, while the use of social media as a promotional tool is predicted to further enhance competitiveness for the UAE Islamic banking industry.

Research limitations/implications

This paper is limited to five leading UAE Islamic banks and a specified set of promotional techniques nevertheless its findings have potential implications and can be extended and validated through studying the customers’ attitude towards promotion techniques used by Islamic banks in the GCC and MENA regions.

Originality/value

This paper adds value to the limited research on modern marketing and promotional strategies adopted by UAE-based Islamic banks and while regionally specific, it is valuable in its potential application to the Islamic banking sector in the entire GCC and MENA region.

Details

Journal of Islamic Marketing, vol. 11 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

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