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This chapter touches upon the key problems associated with impact measurement in Russia that need to be addressed by grant makers to approach impact in a reasonable way and empower their grantees not to report only complete and utter success but to actually measure and manage their impact. It encourages open dialogue between grant makers and grantees on what impact actually is, why it is important to measure and how impact data can be used for decision-making, because so far in Russia there mostly have been two separate discussions on the subject.