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Article
Publication date: 16 September 2020

Yonathan Dri Handarkho

This study aims to propose a theoretical model to determine factors affecting an individual’s intentions to use social commerce (SC) in generating and sharing information on a…

1331

Abstract

Purpose

This study aims to propose a theoretical model to determine factors affecting an individual’s intentions to use social commerce (SC) in generating and sharing information on a vendor’s products and services. This, however, involves the application of three fundamental aspects including social interaction, social technology and personal trait used in constructing SC to propose these factors.

Design/methodology/approach

A cross-sectional time approach of the quantitative field study was used with the data collected from 874 users of SC in Indonesia using questionnaires.

Findings

The results showed social technology to be the dominant aspect influencing users’ intention to use SC followed by social experience and personality traits while, in detail, perceived enjoyment was discovered to have the most influence and this is in line with the findings of previous studies. Moreover, new results were also identified based on direct, indirect and moderating effects of gender, age and experience.

Originality/value

This research is different from previous ones because of its proposal of an extensive model that combines three main perspectives used in constructing SC and its emphasis on the theoretical and practical importance of studying not only the direct but also the indirect and moderating effects.

Details

Journal of Research in Interactive Marketing, vol. 14 no. 3
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 3 April 2024

Lisana Lisana and Yonathan Dri Handarkho

This study aims to investigate the influence of environmental factors on individual personality traits associated with mobile paymens (MP) adoption using the technological…

Abstract

Purpose

This study aims to investigate the influence of environmental factors on individual personality traits associated with mobile paymens (MP) adoption using the technological personal environment (TPE) theory as a framework for the proposed theoretical model.

Design/methodology/approach

A total of 736 feedback from respondents was used to validate the proposed model using structural equation modeling. The model comprises Trust and Self-efficacy to explain MP adoption from a personal trait perspective. Meanwhile, environmental aspects are represented by social influence, vendor regulations and network externalities.

Findings

The result indicates that self-efficacy has the most significant direct effect on user intention to use MP, followed in decreasing order of significance by social influence, trust, vendor regulations and network externalities. Furthermore, social influence is the most contributing aspect from the environmental area that influences user intention directly and indirectly through trust and self-efficacy as mediators. Meanwhile, the moderating effect analysis also found that gender moderates the effect of user self-efficacy on MP adoption.

Originality/value

This study fills the gap by comparing trust and self-efficacy and exploring how those factors are developed and affected by the environmental aspect of MP usage. It was discovered that self-efficacy was the most influential construct influencing the adoption of MP. Social influence was identified as the primary environmental factor that directly impacts user intention regarding MP usage. Furthermore, gender was shown as a moderator, as males place a higher value on self-efficacy as a factor affecting their intention to embrace MP in comparison to females.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 9 August 2022

Lisana and Yonathan Dri Handarkho

This research aims to investigate the significant influence of social factors based on the social impact theory against service quality factors based on uncertainty avoidance…

Abstract

Purpose

This research aims to investigate the significant influence of social factors based on the social impact theory against service quality factors based on uncertainty avoidance dimension in determining user perception of trust toward mobile payment (MP) usage.

Design/methodology/approach

The theoretical model used was analyzed by adopting the structural equation modeling technique. Questionnaires were delivered to Indonesian customers as the target respondents using Google Forms, and finally, 659 valid responses were received.

Findings

Based on the direct effect analysis, service quality had more influence on the user trust perception than the social aspect. More specifically, Perceived Security was the most influential in increasing the level of user trust followed by Perceived Usefulness and Network Externalities.

Originality/value

This research presents a comprehensive investigation that applied a different perspective of the way social and service quality aspects develop user trust toward MP usage.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 6
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 7 September 2020

Yonathan Dri Handarkho

This study aimed to understand mobile payment (MP) continuance usage in physical settings from trust and social experience perspective. A theoretical model was proposed based on…

1232

Abstract

Purpose

This study aimed to understand mobile payment (MP) continuance usage in physical settings from trust and social experience perspective. A theoretical model was proposed based on trust transfer and social impact to reveal the factors influencing user intention to continually use MP.

Design/methodology/approach

Structural equation modeling (SEM) analysis was used on 308 respondents from Indonesia to examine the theoretical model while principal component factor analysis and descriptive statistics were utilized for data preparation.

Findings

The findings revealed the Perceived Herd behavior had the most significant contribution to Trust formation followed by Perceived Risk and Para-social interaction while the analysis of indirect and moderating effect was also significant in enriching the result.

Originality/value

This study postulated social experience as an antecedent factor to the formation of Trust in the MP continuance usage context. Moreover, while the commonly explored direct effect was investigated, the indirect effect and moderating impact that has not been addressed adequately in previous MP studies were also analyzed and this can be considered as a contribution to the body of knowledge.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 9 July 2021

Kusworo Anindito and Yonathan Dri Handarkho

This study aims to determine the impact of personality traits and social experience on Indonesian youngsters’ intention to purchase impulsively from social commerce (SC…

1174

Abstract

Purpose

This study aims to determine the impact of personality traits and social experience on Indonesian youngsters’ intention to purchase impulsively from social commerce (SC) platforms. Furthermore, latent state-trait, personal traits and social impact were used to determine the factors influencing this impulsive behavior.

Design/methodology/approach

This is a theoretical research model with data obtained from 658 Indonesian youngsters between the ages of 18 and 24. The data were prepared using exploratory and confirmatory factors with the structural equation modeling (SEM) approach used to analyze the direct, indirect and moderating effects.

Findings

The result showed that hedonic motivation is the most influential personality trait construct that directly determines youngsters’ purchasing intention, followed by perceived behavior control. Furthermore, their constructs from social experience, namely, subjective norms and peer communication, significantly have an indirect effect on the dependent variable through mediator hedonic motivation and perceived behavior control.

Originality/value

Preliminary studies neglected the social interaction process used by youngsters’ in the impulsive purchase of the SC context. Therefore, this research postulated the associated factors by involving their interplay between personal traits and social experience.

Details

Young Consumers, vol. 23 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 4 November 2021

Yonathan Dri Handarkho, Khaerunnisa Khaerunnisa and Brigitta Michelle

This study aims to propose a theoretical model to investigate factors affecting the intentions of youngsters in switching to a virtual third place during the COVID-19 pandemic.

Abstract

Purpose

This study aims to propose a theoretical model to investigate factors affecting the intentions of youngsters in switching to a virtual third place during the COVID-19 pandemic.

Design/methodology/approach

This study obtained 221 responses from Indonesian youngsters, which was used to validate the proposed model using structural equation modeling analysis.

Findings

The direct effect indicated that perceived behavior and social distance attitude were the most significant predictors of intention followed by boredom and place attachment (PA), and the indirect effect of loneliness and social presence. In addition, moderating impact contributed significantly by providing profound knowledge toward the result.

Originality/value

The combination of PA and personal traits based on the push–pull–mooring framework relating to the virtual third place adoption during the COVID-19 pandemic offered a comprehensive model that has not been explored extensively by previous studies.

Details

Global Knowledge, Memory and Communication, vol. 72 no. 1/2
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 4 February 2021

Yonathan Dri Handarkho, Yulius Harjoseputro, Joseph Eric Samodra and Aloysius Bagas Pradipta Irianto

This study aims to propose a theoretical model to explain mobile payment (MP) continuance usage in a physical store in Indonesia from a habit perspective. In detail, continuance…

Abstract

Purpose

This study aims to propose a theoretical model to explain mobile payment (MP) continuance usage in a physical store in Indonesia from a habit perspective. In detail, continuance usage was argued to be a consequence of habitual behavior which is related to specific actions conducted automatically, repeatedly and frequently. Therefore, the theoretical model was constructed on the theory of habit establishment.

Design/methodology/approach

In total, 220 Indonesian respondents were used to examine the theoretical model. Furthermore, a cross-sectional study was used through the use of a descriptive statistical approach to preparing data and descriptive analyses and structural equation modeling method for analysis.

Findings

Satisfaction was found to have the most substantial direct influence on the establishment of habit to use MP followed by perceived usefulness and perceived compatibility. Meanwhile, deal proneness and social ties were discovered to have a significant indirect effect on habit through the mediation of usefulness.

Originality/value

This study used the theory of habit formation to understand how user develops repeated behavior in MP usage which leads to continuance usage of the platform. There is limited explicit exploration and development of a theory based on this concept, therefore, this study is a contribution to the body of knowledge with respect to habit formation and its impacts on MP continuance usage.

Details

Journal of Asia Business Studies, vol. 15 no. 3
Type: Research Article
ISSN: 1558-7894

Keywords

Article
Publication date: 8 June 2020

Yonathan Dri Handarkho

This study proposed a theoretical model to understand user intention to use social commerce (SC) of an emerging market based on social experience and social technology. The SC…

Abstract

Purpose

This study proposed a theoretical model to understand user intention to use social commerce (SC) of an emerging market based on social experience and social technology. The SC scope was limited to the third-party Social Network Sites utilized by the vendor to establish social interaction and communication with and among the customer about commercial activity.

Design/methodology/approach

A total of 750 Indonesian respondents were used to examine the research model using online and offline self-administered questionnaires.

Findings

The findings from the final model showed Perceived Enjoyment from the social technology factor has the most substantial direct effect on behavior intention in SC followed by the direct effect of Perceived Usefulness, the indirect effect of content quality, and social presence. Meanwhile, from social experience, the perceived herd was found to have a strong immediate effect on intention, followed by the direct effect of emotional support and indirect effect of subjective norms.

Originality/value

Concerning SC study in emerging markets, the previous research also explored user intention from social and technical aspects, especially with the focus on consumer's desire to purchase. Meanwhile, the focus of this study was to investigate the determinant of social interaction intention by engaging in the SC community, which differs from prior research.

Details

Journal of Enterprise Information Management, vol. 34 no. 3
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 14 July 2020

Yonathan Dri Handarkho

This study aims to address the factors influencing customer loyalty in social commerce (SC) sites from different standpoints with the intention to use the “variety-seeking”…

Abstract

Purpose

This study aims to address the factors influencing customer loyalty in social commerce (SC) sites from different standpoints with the intention to use the “variety-seeking” perspective and social impact theory as the foundation of the theoretical model. Specifically, it examined the factors capable of diverting user loyalty from using the current platform to other SC sites.

Design/methodology/approach

The theoretical model developed consists of five factors, including the intention to switch, perceived herd behavior, life events, satiation and hedonic motivation. However, this proposed model was validated by 568 users of SC in Indonesia.

Findings

The result showed that all direct and indirect predictors of the dependent variable were statistically significant except the direct effect of the perceived herd behavior. Meanwhile, age, income, and experience were found to have a significant moderating effect on the direct influence on the dependent variable.

Originality/value

This study is different from previous studies in SC, which focused on customer loyalty. It makes an alternative approach by investigating a “negative” factor capable of diverting user attention and commitment with the current SC platform, which leads to switching to another SC.

Details

International Journal of Web Information Systems, vol. 16 no. 4
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 25 October 2020

Yulius Harjoseputro, Eddy Julianto, Yonathan Dri Handarkho and Yuriska Indriati Talenta Ritonga

This study aims to build a prototype of a smart waste recycling bin to transform organic waste into liquid fertilizer. The internet of things (IoT) was used as a base to develop…

Abstract

Purpose

This study aims to build a prototype of a smart waste recycling bin to transform organic waste into liquid fertilizer. The internet of things (IoT) was used as a base to develop this bin to offer a recycling system that convenient to the household.

Design/methodology/approach

In general, this system will integrate a microcontroller and several sensors that able to be controlled by a smartphone app to manage the decomposition process of organic waste in the bin. In the end, black-box testing was conducted to ensure all hardware and software that construct the system can perform well as expected.

Findings

All the validation testing reveals all the integration of hardware and software that constructs the smart bin satisfied the performance requirement except for the real-time clock sensor that implies the slight error for a few seconds compares to the actual time.

Originality/value

Different from the previous works, this study focused on the involvement of society to participate in the recycling garbage process by designing the smart waste recycling bin system that fits to locate in the household environment, which allows users to monitor the fertilizer making process using IoT technology.

Details

Sensor Review, vol. 40 no. 6
Type: Research Article
ISSN: 0260-2288

Keywords

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