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Article
Publication date: 11 March 2024

Xiu-e Zhang, Liu Yang, Xinyu Teng and Yijing Li

Based on the attention-based view (ABV), this study examines the mechanism of external pressure and internal managerial interpretation affecting the promotion of green…

Abstract

Purpose

Based on the attention-based view (ABV), this study examines the mechanism of external pressure and internal managerial interpretation affecting the promotion of green entrepreneurial orientation (GEO) of agricultural enterprises.

Design/methodology/approach

Based on data collected from 208 agricultural enterprises in China, the conceptual model was tested by using hierarchical regression.

Findings

The results show that managerial interpretation can affect the promotion of GEO. Command and control regulation, market-based regulation and green market pressure are important external pressures that affect the promotion of GEO. In addition, managerial interpretation mediates the relationship between command and control regulation and GEO, market-based regulation and GEO, as well as green market pressure and GEO.

Practical implications

This study proposes a key path for promoting the adoption and implementation of GEO by agricultural enterprises. The research results provide experience for emerging and developing countries to promote the GEO of agricultural enterprises, which is helpful to alleviate the environmental problems caused by the development of agricultural enterprises.

Originality/value

For the first time, this study introduced the ABV into the research of GEO. The research results enrich the theoretical perspective of GEO and expand the research field of the ABV. In addition, this study fills the research gap that existing research has not paid enough attention to the internal driving factors of GEO and opens the black box between the external pressure and GEO.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 19 June 2023

Kun Zhang, Xiu-e Zhang and Xuejiao Xu

Hypocrisy often observed in the social responsibility practices of commercial enterprises is more likely to occur in social enterprises. However, this issue has received little…

Abstract

Purpose

Hypocrisy often observed in the social responsibility practices of commercial enterprises is more likely to occur in social enterprises. However, this issue has received little research attention. This study explores, from a consumer perspective, the formation of perceived hypocrisy and its impact on the cognitive legitimacy of social enterprises.

Design/methodology/approach

This research conducted two experiments, and data were collected from 515 subjects in China to test the proposed hypotheses.

Findings

Behavioral inconsistency in social enterprises leads to consumers' perceived hypocrisy. The higher the perceived hypocrisy towards social enterprises, the weaker their cognitive legitimacy of social enterprises. At a lower level of inconsistency, the perceived hypocrisy of social enterprises was lower than that of commercial enterprises. Egoistic attribution to prosocial behavior moderated the negative effect of perceived hypocrisy on cognitive legitimacy. The stronger the egoistic attribution, the greater is the negative effect of perceived hypocrisy on the cognitive legitimacy of social enterprises.

Practical implications

Social entrepreneurs should be acutely aware of the harmful effects of hypocrisy on social enterprises. Social enterprises should not exaggerate their propaganda or be consistent with their words and actions.

Originality/value

This study innovatively analyzes the damage to the cognitive legitimacy of social enterprises caused by the hypocrisy that tends to occur in commercial enterprises and argues from the consumer viewpoint. These findings enrich the perspective on exploring social enterprise legitimacy.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 1 June 2012

Yanlong Zhang and Xiu'e Zhang

Focusing on the corporate entrepreneurship in China's emerging economy, the purpose of this paper is to explore the impact of network capabilities on entrepreneurial orientation…

7478

Abstract

Purpose

Focusing on the corporate entrepreneurship in China's emerging economy, the purpose of this paper is to explore the impact of network capabilities on entrepreneurial orientation and business performance.

Design/methodology/approach

Questionnaires and statistical analysis are applied in this research.

Findings

Based on the survey of small to medium‐sized enterprises (SMEs) in the north‐east of China, it is found that entrepreneurial orientation (EO) has a positive effect on business performance, and network capabilities (NC) can significantly moderate relationship between entrepreneurial orientation and business performance.

Originality/value

This paper, theoretically, fills a gap by finding out how network capabilities impact the relationship between entrepreneurial orientation and business performance in China's emerging economy; it enriches China's entrepreneurial theory, and, in the practical sense, pays attention to the development of network capabilities in the day‐to‐day running of SMEs, to further their competitive advantages in the continuous process of corporate entrepreneurship.

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