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Article
Publication date: 14 November 2023

Wensong Bai, Mikael Hilmersson, Martin Johanson and Luis Oliveira

The authors seek to advance the understanding of small- and medium-sized enterprise (SME) internationalization at the regional level and examine the role of home market…

Abstract

Purpose

The authors seek to advance the understanding of small- and medium-sized enterprise (SME) internationalization at the regional level and examine the role of home market institutions in this process.

Design/methodology/approach

The authors analyze hypotheses with data from SMEs in five country markets and from the Global Entrepreneurship Monitor. A cluster analysis establishes the regional diversification patterns (based on regional diversification scope, speed and rhythm) and a multinomial regression tests the effect of home market institutions on their adoption.

Findings

The results offer a refined picture of SME regional diversification by revealing three patterns: intra-regionally focused firms, late inter-region diversifiers and early inter-region diversifiers. They also suggest that the adoption of these patterns is determined by SMEs' home market institutions.

Originality/value

The authors develop a nuanced understanding of SME internationalization by building upon and expanding the regionalization rationale in the internationalization patterns literature. Additionally, the authors address the acknowledged, yet rarely investigated, country-level determinants of internationalization patterns.

Details

International Marketing Review, vol. 41 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Book part
Publication date: 5 September 2022

Wensong Bai and Pao T. Kao

As part of the mobility of global talent, returnee entrepreneurs from emerging markets with advance technology are particularly challenged by the increasing geopolitical tension…

Abstract

As part of the mobility of global talent, returnee entrepreneurs from emerging markets with advance technology are particularly challenged by the increasing geopolitical tension. Returnee entrepreneurs have a stronger reliance on the political relationship when establishing successful business at the home countries. Yet this connection with home-country political actors can negatively affect their technology competence obtained from the host countries during geopolitical uncertainty and turbulence. We empirically investigate the challenges that technology-advanced returnee entrepreneurs encountered in the home market from the changes occurred while they were away, as well as the needs to obtain critical resource and gain market entry for adapting the advance technology possessed from aboard. Our aim, nevertheless, is to expand the discussion of the returnee entrepreneurs in the context of current world where unpredictable geopolitical tensions can jeopardize the success of their business. Our study contributes a nuanced understanding of the key factor that driving business success may turn to a trap that constrains returnee entrepreneurship, and accordingly proposes a future research agenda for returnee entrepreneurship and international human mobility in general.

Book part
Publication date: 21 October 2019

Luis Oliveira, Wensong Bai, Martin Johanson, Milena Ratajczak-Mrozek and Barbara Francioni

We investigate the role of market uncertainties as determinants of the adoption of control and prediction in the internationalization of small- and medium-sized enterprises…

Abstract

We investigate the role of market uncertainties as determinants of the adoption of control and prediction in the internationalization of small- and medium-sized enterprises (SMEs). Building on the possibility that uncertain markets may lead to trade-offs between these strategies, as suggested by the convergence between effectuation and internationalization research, we differentiate between uncertainties originated in SMEs’ home and host countries. We test our hypotheses with a cross-country data set encompassing 597 SMEs surveyed in Brazil, China, Poland, and Italy. Our results indicate that home-country uncertainty is related to the adoption of control strategies, while host-country cultural uncertainty is related to prediction efforts. Moreover, internationalization knowledge emerged not as a moderator of these relationships but as a relevant antecedent of both control and prediction. Our findings have implications for the use of effectuation in the study of SME internationalization and also for the conceptualization of the effectuation process itself.

Details

International Business in a VUCA World: The Changing Role of States and Firms
Type: Book
ISBN: 978-1-83867-256-0

Keywords

Content available
Book part
Publication date: 21 October 2019

Abstract

Details

International Business in a VUCA World: The Changing Role of States and Firms
Type: Book
ISBN: 978-1-83867-256-0

Book part
Publication date: 5 September 2022

Marina Latukha

Abstract

Details

Diversity in Action
Type: Book
ISBN: 978-1-80117-227-1

Abstract

Details

International Business in a VUCA World: The Changing Role of States and Firms
Type: Book
ISBN: 978-1-83867-256-0

Content available
Book part
Publication date: 5 September 2022

Abstract

Details

Diversity in Action
Type: Book
ISBN: 978-1-80117-227-1

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