Search results

To gain a deeper understanding of the determinants impacting the intention of Chinese young consumers to utilize virtual try-on apps (VTOs), this study adopts a modified version of the electronic technology acceptance model (e-TAM). The primary objective is to investigate how consumers' characteristics influence their post-use feelings, subsequently affecting their attitude towards VTOs and their intention to use them. Additionally, this research aims to explore potential gender differences within this process.

In this study, a sample of 243 college students from a university in China was recruited to participate in on-site software use. A total of 227 valid questionnaires were collected and used for data analysis. Structural equation modeling (SEM) was employed to empirically evaluate the data and test the research hypotheses. Additionally, multiple group comparisons were conducted based on gender to examine potential differences in the acceptance process.

The findings of this study reveal a significant association between users' individual characteristics and post-use feelings. Moreover, there are notable differences between male and female students in terms of their perceptions of innovativeness, knowledge and understanding regarding post-use feelings. Notably, four variables within post-use feelings, except for perceived compatibility, are found to be predictive of attitude towards VTOs. Additionally, it is observed that attitude towards VTOs directly influences users' intention to utilize them.

This study contributes to the research on consumers' intention to use VTOs by examining the antecedents of post-use feelings, specifically four consumers’ individual characteristics. The findings of this study offer managerial insights for professionals to formulate marketing positioning and communication strategies.

Family dinner on Lunar New Year's Eve is the most important and most ritualized feast for families in China. It is the time for the entire family to reunite. Families gather together to reflect their past and talk about the future. Through the lens of consumer culture theories, this study explores how Chinese consumers construct family identity.

Based on constant comparative analysis of primary data including in-depth interviews and participant observation, and secondary data including historical archives, cultural tracing, documentary reports and essays, the authors deconstruct the consumption rituals of family dinner on Chinese Lunar New Year's Eve. The authors focus on four aspects, including participants, place, time and related activities, and analyze Chinese consumers' ritual experiences.

The authors’ findings show how young consumers construct and strengthen individual self-identity, relational identity and family identity in various ways through consumption and ritual practices during Chinese Lunar New Year celebration.

The study of family dinner on Lunar New Year's Eve helps the authors understand contemporary consumer culture in three aspects. First, it helps the authors understand the relationship between consumption and culture. Second, the study shows the changes and continuities of consumption rituals. Third, the research highlights the experience of “home” among contemporary Chinese consumers.

This paper is a study of the current trends and conditions of electronic resources for Chinese studies, based on a recent survey on the Internet of 29 Chinese libraries in North America and eight Chinese libraries in China, Taiwan and Hong Kong. The survey discussed current electronic resources for Chinese studies, with a union list of major Chinese language databases currently used in libraries in Asia and the US. Current views on the use and development of electronic resources for Chinese studies were summarised.

Decision makers in the service industry must effectively cope with queuing problems, service capacity optimization, service efficiency and service quality problems. This study proposes a computer simulation‐enabled MCDM framework that integrates computer simulation analysis, Taguchi method, expert opinion and multiple criteria decision making (MCDM) to assist decision makers in coping with decision problems. In this framework, Taguchi method is adopted to reduce the time required for the simulation experiment. Computer simulation analysis is adopted to obtain useful information for rapid decision‐making without interrupting actual production. MCDM is used to select the optimal alternative. The illustrative result is extremely promising.

Based on the scrap ammunition processing which is a part of the ordnance supply engineering, this paper established a decision‐making model of locations and amounts of scrap ammunition processing by the use of multiple‐objectives linear programming theory. In addition, an example was analyzed in detail to testify the model further.

This article proposes a chattering‐free sliding mode control scheme with unidirectional auxiliary surfaces (UAS‐SMC) for small miniature autonomous helicopters (Trex 250).

The proposed UAS‐SMC scheme consists of a nested sequence of rotor dynamics, angular rate, Euler angle, velocity and position loops.

It is demonstrated that the UAS‐SMC strategy can eliminate the chattering phenomenon exhibiting in the convenient SMC method and achieve a better approaching speed.

The proposed control strategy is implemented on the helicopter and flight tests clearly demonstrate that a much better performance could be achieved, compared with convenient SMC schemes.

This paper seeks to present a wavelet Galerkin boundary element method (WGBEM) for solving 2D Laplace's equation in which the coefficient matrices are exactly computed through fast Fourier transform (FFT).

When Daubechies periodized wavelets are used to approximate smooth functions the wavelet coefficients can be exactly computed through FFT, and numerical evaluation of wavelet integrations is discarded. The same methods for computing the expansion coefficients of 2D function and singular function are derived.

For Daubechies periodized wavelets based WGBEM, two remarkable advantages over the existing WGBEM are: the coefficient matrices can be exactly calculated through FFT; a linear system with potential and flux values at dyadic points as unknowns can be gained. Thus, the mixed boundary condition can be enforced with ease. Sparse matrices with only O(N log N) nonzero entries are obtained by performing the fast wavelet transform (FWT) and the truncation of matrix entries.

A wavelet‐integration‐free method for computing the wavelet coefficients is introduced into the WGBEM. The conventional numerical evaluation of wavelet integrations is avoided. Good performance and accuracy are obtained.

The author investigates and debates around authenticity in relation to the heritage communities of a Chinese intangible cultural heritage (ICH) item ‘Nüshu’. Nüshu is a monosyllabic phonetic system of writing created and used by women in the Jiangyong County, Hunan Province, in Southern China. Drawing on insights from both online and offline ethnographies, this study argues that in the field of ICH, disputes over heritage authenticity are fiercely negotiated by different stakeholders, including powerful state and supra-state actors. However, the emergence of digital platform has become a way for Nüshu participants to perform their identity and competence and lay claim to their own heritage authenticity.