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This study proposes that the relationship between the employee's moral identity and unethical behavior might sometimes differ from linearly negative, given certain contextual variations, such as unethical pro-organizational behavior (UPB). The pro-organizational motivation of UPB may appeal to individuals' morality to perform unethical behavior for their organization. Herein, using the social identity perspective, the present study hypothesizes a curvilinear relationship between moral identity and UPB with the moderation of organizational identification.

Data collected in two field studies, from 316 and 185 executives in Study 1 and 2, was analyzed using hierarchical regression analysis.

The results affirmed an inverted U-shaped relationship between moral identity and UPB. Further, organizational identification moderated the relationship such that an increase in organizational identification augmented the UPB tendency for low moral identity individuals while inhibiting the UPB tendency for high moral identity individuals.

The current study uniquely demonstrates how moral identity might promote unethical behavior in pro-organizational contexts. Further, this research shows how high moral identity might mitigate the negative outcomes of high organizational identification.

The present research aims to provide a comprehensive understanding of the mechanism underlying the potential harmful outcomes of perceived organizational support (POS) in instigating unethical pro-organizational behavior (UPB). Integrating social exchange theory with social identity theory, the present study proposes the indirect effect of one's POS as the mechanism that leads an individual to commit UPB via organizational identification (OI). The authors also expect the role of an individual's moral identity (MI) in moderating the relationship between OI and UPB.

The current research tests the proposed moderated mediation model by using two survey-based field studies consisting of 316 and 178 responses in study 1 and 2, respectively from working professionals of various organizations in India.

The current research finds support for the proposed moderated mediation model where the POS leads to UPB through the indirect effects of OI. Also, an individual's MI plays a key role in moderating one's engagement in UPB.

The current research integrates social exchange theory and social identity theory in the UPB literature in a logical and coherent manner. Furthermore, the current research also explains the role of multiple identities in enhancing and attenuating one's engagement in UPB.

Escalation in the number of online food ordering platforms, along with extensive junk food marketing, lucrative offers and discounts, innovation in food flavors, and doorstep delivery of food, have triggered the consumption of high-calorie and unhealthy food products which pose serious threats to the health and future well-being of individuals by making them more obese. To date, several public policy frameworks have been developed to confront obesity; however, their efficacy seems debatable. Directionally, the objective of this study is to highlight the potential influence of “digital nudging” which aims at steering individuals in desired directions, at the same time delimiting their freedom of choice. The study also establishes the effectiveness of digital nudges promoting a healthy lifestyle by steering individuals toward healthier food choices. The author strongly believes that this conceptual perusal will offer immense inputs to healthy food marketers and researchers alike in addressing the matters of obesity. Addressing the menace of obesity calls for joint efforts of the government, the public, researchers, and more specifically food product manufacturers/marketers who should incorporate healthier food options into their portfolios. E-tailers are also urged to adopt such practices in virtual markets and promote healthier food options to effectively tackle obesity.

In order to understand interactions a_w vs equilibrium moisture content (EMC) in fortified coconut powder, moisture sorption isotherms were constructed under different storage conditions in order to predict the changes in their physical, chemical and microbiological properties that occur during storage and processing, which are unique to each food.

For which the moisture sorption isotherms were determined at three different temperatures (15, 25 and 35 °C), in a range of water activity from 0.1 to 0.90. Nine models, namely, the GAB, BET, Oswin, Smith, Halsey, Henderson, Chung and Pfost, Peleg and Caurie equations, were fitted to the sorption data. Various statistical tests were adopted as criteria to evaluate the fit performance of the models.

Of the models tested, the Peleg model gave the best fit to experimental data (R² = 0.997; R_MSE = 0.276), across the full range of water activities and at different temperatures. Humidity of the monolayer (m_o) was found between 2.54 and 2.34%, a fundamental parameter to define the storage and control conditions, given that it is considered the value at which the product is more stable. The net sorption isosteric heat (Q_st) increased to maximum and then diminished with increased moisture content (X_w); maximum values were obtained in the X_w interval between 0.48 and 2.87% (db), being between 35.72 and 99.26 kJ/mol, where the maximum value indicates coverage of the strongest bond sites and higher adsorbate-adsorbent interaction.

These results provide reliable experimental data on water absorption isotherms of the CP + FAC important to determine optimal processing, storing and packaging conditions.

Purpose of this study is to design a compact gap coupled anchor shape patch antenna for wireless local area network/high performance radio local area network and worldwide interoperability for microwave access applications.

An anchor shape microstrip antenna is conceived, designed, simulated and measured. The anchor shape antenna is transformed to its rectangular equivalent by conserving the patch area. Modeling and simulation of the antenna is performed by Ansys high frequency structure simulator (HFSS) electromagnetic solver based on the concept of finite element method. The simulated results are experimentally verified by using Agilent E5071C vector network analyzer. Theoretical analysis of an electromagnetically gap coupled anchor shape microstrip patch antenna has been performed by obtaining the lumped element equivalent of the transformed antenna.

The proposed antenna has a compact conducting patch of dimension 0.26λ × 0.12λ mm² (λ is calculated at lower resonating frequency of 3.56 GHz) with impedance bandwidths of 100 and 140 MHz and antenna gains of 1.91 and 3.04 dB at lower resonating frequency of 3.56 GHz and upper resonating frequency of 5.4 GHz, with omni-directional radiation pattern.

In literature, one does not encounter anchor shape antenna using the concept of gap coupling and parasitic patches. The design has been optimized for wireless local area network/worldwide interoperability for microwave access applications with a relatively low patch area (291.12 mm²) as compared to other reported antennas for wireless local area network/worldwide interoperability for microwave access applications. Transformed antenna and the actual experimental antenna behavior varies, but the resonant frequencies of the transformed antenna as observed by theoretical analysis and simulated results (by high frequency structure simulator) are reasonably close, and the percentage difference between the resonant frequencies (both at lower and upper bands) is within the permissible limit of 1-2.5 per cent. Results confirm the theoretical proposition of transformation of shapes in antenna design, which allows a designer to adapt the design shape according to the application.

In the recent past, gamification has been recognized as an effective tool for engaging customers. However, there is limited research to explain luxury consumers' motivations to adopt gamification. This research applies the service-dominant (S-D) logic theory to investigate the association between motivation to adopt gamification, customer engagement, and affective commitment.

Data were collected through structured questionnaires from a sample of 242 millennial luxury consumers in India. Collected data were examined using AMOS 25 and Process Macro for SPSS.

The findings reveal that consumers' social and personal integrative motives for gaming positively influence customer engagement with luxury brands. Further, all three sub-dimensions of customer engagement (conscious attention, enthused participation, and social connection) are also found to positively influence affective commitment. Customer engagement fully mediates the association between motivation and affective commitment, while the self-brand connection is found to weaken the mediated relationship.

This study is one of the first studies to explore luxury consumers' motivations behind engaging in gamification through moderated-mediation framework.

The aim of this research is to explore the influence of channel integration quality on consumer perception and response from the individual customer perspective.

This study collected 517 online questionnaires from residents in Taipei (Taiwan) and Shenzhen (China) in 2020 based on quota sampling. The empirical study employed structural equation modeling.

Based on the empirical results, the primary path indicated that channel-service configuration positively affected experience quality, which mainly positively affected customer engagement. The secondary path showed that channel-service configuration positively affected experience quality, which positively affected customer empowerment. Furthermore, experience quality and relationship proneness are mediating variables concerning the impact of channel integration quality on customer responses.

This study had time and budget limitations; thus, 517 questionnaires were collected from Taipei and Shenzhen. If the budget allows, it would be better to collect 1,000 questionnaires in total (500 from Taipei and 500 from Shenzhen).

Retailers should realize the core of omni-channel retailing, which is no longer concentrated on the “quantity” of channels but on consumers. When omni-channel retailers integrate online and offline channels, the retailers should try to understand what consumers want and then provide similar and diverse products and services in different channels so that consumers have more choices.

The novelty of this research is the investigation of the mediation effect of channel integration quality and consumer responses on retailers and consumers, and enriching current research on omni-channel retailing from the bottom-up perspective, as well as a comprehensive study on the two types of channel integration quality and two types of consumer responses.

This study aims to examine the effect of consumers’ gaming motivations on customer–brand engagement and the potential of this engagement to develop self–brand connections and affective commitment toward luxury brands. Second, it explores if the setup game mechanics and self-congruity with the brand can strengthen the effectiveness of motivation to engage with gamification on customer–brand engagement and self-brand connection.

Data were collected through the survey method using a structured questionnaire. The sample comprised 249 millennial luxury consumers in India. Data analysis was conducted using AMOS 25 and PROCESS Macro for SPSS.

The findings support the mediating role of customer–brand engagement and self–brand connection in the relationship between motivation to engage with gamification and affective commitment. While setup game mechanics and self-congruity with brand positively moderate the effect of motivation to engage with gamification on affective commitment via self–brand connection, a similar effect is not found for the relationship via customer–brand engagement. This study presents important implications for both marketers and academicians.

This study applies the mechanics–dynamics–emotions framework and social exchange theory to explain gamified services as a cocreation process between consumers and luxury brands, fostering customer engagement, connection and commitment with the brands. It highlights the role of setup game mechanics and self-congruity in strengthening the effect of luxury consumers’ gaming motivations on engagement and connection with the brand.

This study aims to explore the motivators of mothers’ experience on their engagement behavior in the case of baby care toiletries. Additionally, the role of Brand trust and commitment have also been evaluated.

The conceptual model was empirically tested based on the data collected through a survey using 320 samples from India and 431 samples from Sri Lanka. Data were analyzed using structural equation modeling.

Sensory and behavioral dimensions of brand experience can be considered as key drivers of brand trust and brand commitment among millennial mothers in the context of baby care toiletries. It was observed that brand trust had a significant positive impact on brand commitment. There was a significant relationship between brand trust, brand commitment and customer engagement. It was also inferred that brand loyalty is the consequence of customer engagement.

Marketers should gear up initiatives targeting new mothers through healthy aspects and genuine packaging to strengthen the mother’s trust through periodic uses of the product.

The present study is one of the unique empirical investigations that examine the antecedents of consumer engagement in the less researched context of high inherent risk products like baby toiletries.