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Book part
Publication date: 4 December 2018

María Dolores Sánchez-Fernández, Valentín-Alejandro Martínez-Fernández, Beder Gonzalo Aguilar Campoverde and Jackson Guillermo Valverde Jaramillo

This chapter investigates the environmental behaviours of three, four- and five-star hotels in Azuay (Ecuador). The methodology involved a quantitative research that measured the…

Abstract

This chapter investigates the environmental behaviours of three, four- and five-star hotels in Azuay (Ecuador). The methodology involved a quantitative research that measured the relationship between environmental responsibility (Gallardo, Sanchez, & Corchuelo, 2013) and stakeholder engagement (Kostova & Roth, 2002; Llamas-Sanchez, García-Morales, & Martin-Tapia, 2013; Vargas-Sánchez & Riquel-Ligero, 2012). The main findings suggest that the managers of the hotels implement environmental practices as they reduce waste, gas emissions and recycle materials. These practices are aligned with Ecuador’s extant legislation and regulations. In conclusion, this contribution implies that the hotels’ managers ought to communicate about their environmental responsibility with their stakeholders, including the employees, suppliers and customers.

Details

The Branding of Tourist Destinations: Theoretical and Empirical Insights
Type: Book
ISBN: 978-1-78769-373-9

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Book part
Publication date: 4 December 2018

Abstract

Details

The Branding of Tourist Destinations: Theoretical and Empirical Insights
Type: Book
ISBN: 978-1-78769-373-9

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