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The incompatibility of natural fibers with polymer matrices is one of the key obstacles restricting their use in polymer composites. The interfacial connection between the fibers and the matrix was weak resulting in a lack of mechanical properties in the composites. Chemical treatments are often used to change the surface features of plant fibers, yet these treatments have significant drawbacks such as using substantial amounts of liquid and chemicals. Plasma modification has recently become very popular as a viable option as it is easy, dry, ecologically friendly, time-saving and reduces energy consumption. This paper aims to explore plasma treatment for improving the surface adhesion characteristics of sisal fibers (SFs) without compromising the mechanical attributes of the fiber.

A cold glow discharge plasma (CGDP) modification using N₂ gas at varied power densities of 80 W and 120 W for 0.5 h was conducted to improve the surface morphology and interfacial compatibility of SF. The mechanical characteristics of unmodified and CGDP-modified SF-reinforced epoxy composite (SFREC) were examined as per the American Society for Testing and Materials standards.

The cold glow discharge nitrogen plasma treatment of SF at 120 W (30 min) enhanced the SFREC by nearly 122.75% superior interlaminar shear strength, 71.09% greater flexural strength, 84.22% higher tensile strength and 109.74% higher elongation. The combination of improved surface roughness and more effective lignocellulosic exposure has been responsible for the increase in the mechanical characteristics of treated composites. The development of hydrophobicity in the SF had been induced by CGDP N₂ modification and enhanced the size of crystals and crystalline structure by removing some unwanted constituents of the SF and etching the smooth lignin-rich surface layer of the SF particularly revealed via FTIR and XRD.

Chemical and physical treatments have been identified as the most efficient ways of treating the fiber surface. However, the huge amounts of liquids and chemicals needed in chemical methods and their exorbitant performance in terms of energy expenditure have limited their applicability in the past decades. The use of appropriate cohesion in addition to stimulating the biopolymer texture without changing its bulk polymer properties leads to the formation and establishment of plasma surface treatments that offer a unified, repeatable, cost-effective and environmentally benign replacement.

The authors are sure that this technology will be adopted by the polymer industry, aerospace, automotive and related sectors in the future.

This case allows students to critically analyse the business model of Zomato which is a multi-sided platform/in the foodtech industry. It helps students to critically analyse how firms enter into the global market to create value and maintain dominance over the local market (especially in a large market such as India). The case can also be used to introduce students to the business canvas model by analysing foodtech start-ups. The outcomes are as follows: to understand the Business Model Canvas as a tool to describe and analyse the foodtech business such as Zomato’s, based on its value proposition and the way it sells its services; to conduct a value chain analysis and analyse the business models adopted by foodtech companies; to understand how Zomato can aim at global value creation; and to design a clear growth strategy and evaluate Zomato’s options to internationalize or expand locally.

The year 2018 was an important year for Zomato as it geared up to chart new heights amidst the changing dynamics of the industry on one hand and a co-founder exiting the company on the other hand. Zomato was incepted in 2008 as a restaurant discovery platform offering users the ability to access restaurant menus and post online reviews. It provided a range of value-added services for both its restaurant partners and end customers. Its vertical integration enabled it to grow its revenues across its three lines of business, namely, dining out, delivery and sustainability. Zomato was an early internet start-up that expanded rapidly in the international markets. In the past ten years, the company both scaled and rolled back its operations with unique lessons learned in each market that paved its path for success both locally and globally. The domestic market was being dominated by a few large players sharing the market. Reports by market intelligence firms showed that Swiggy, the closest competitor was starting to dominate Zomato in India [1]. Deepinder, CEO, Zomato’s dilemma for adding value and increasing revenues by weighing options of whether the company should strengthen its presence in the domestic market, or, venture into foreign markets or serve both local and foreign markets.

This case is appropriate for postgraduate courses in Strategic Management or International Business.

Teaching notes are available for educators only.

CSS 5: International Business.

The learning outcomes of this case study are as follows: Students will be able to comprehend and visualize the initial hiccups and operational hurdles faced by digital start-ups in an emerging market. Students will be able to evaluate the importance of digital marketing for promoting start-ups dealing with sustainable products in the service industry, thereby helping them to develop digital marketing strategies to organically promote a service. Students will be able to perform strategic positioning of a start-up based on perceptual mapping methodology. Students will be able to identify the various aspects for identifying and creating a viable business model. Students will be able to use Osterwalder’s business model canvas for identifying the important operational aspects of the start-up. Students will be able to visualize the entrepreneurial challenges in an emerging market.

This case study highlights the dilemma the protagonist, Prerna Prasad, faced in her travel start-up venture, Ecoplore. Ecoplore is an aggregator platform that onboards only eco-hotels. To the best of the authors’ knowledge, Ecoplore is India’s only platform that promotes and onboards only those hotels made up of mud, wood, bamboo, stone or any local architecture and that maintain at least 30% green space on their premises. Ecoplore has been recognized by the United Nations Environment Program for fulfilling Sustainable Development Goal 12 and has also been bestowed with the Gold Award by Indian Responsible Tourism Awards 2019. Prasad had already identified her target market. Prasad took conscious steps towards reaching her target audience, and her first step towards that was designing Ecoplore’s website. Being aware of the importance of content marketing, Ecoplore’s content was curated with fresh and quality write-ups, pictures, blog posts, etc. Ecoplore’s website was also optimized for mobile and desktop versions to deliver a great user experience. Features like easy navigation and the website's speed were also taken care of. Being active on social media platforms, Prasad made sure that the pages of Ecoplore across various social media platforms were well connected with her website. Despite doing so much, it was found that the number of visitors was few after a span of two years. Conversion on the website was low, which ultimately affected the return on investment. Prasad was befuddled as to why the conversions were low despite having a great website that was considered a window to the organization. She faced the challenge of reaching her target audience despite being present online. Upon detailed analysis, Prasad found that Ecoplore was showing up in the search engine research pages (SERP) in only a few keywords, meaning the keyword density was low. Also, the website lacked backlinks, which would eventually help them to rank high on search engine optimization (SEO). This means that Ecoplore will need to revisit its SEO strategy if Prasad wants to promote her organization organically. Now, to increase visibility and ranking on SERP, Prasad had two options before her; first, she could do it organically via SEO or through search engine marketing. She was keen to build the traffic organically, knowing its long-term benefits. As a marketer, what should be Prasad’s strategy? This case study can be used for class discussion purposes for the students pursuing the courses on digital marketing, SEO and digital marketing optimization.

This case study is suitable for students learning the fundamentals of digital marketing (basic and advanced) course, marketing management students and digital marketing workshops. The level of difficulty is medium. The knowledge pre-requirement is marketing management.

Teaching notes are available for educators only.

CSS 8: Marketing.

Due to the unprecedented disruptions in business operations, many organisations are turning to Cloud ERP implementation to ensure employees can access real-time business information from anywhere, enabling the continuity of business activities. As a result, over the past decades, literature on Cloud ERP implementation has seen significant growth across different subject areas. This paper aims to present a systematic literature review (SLR) that consolidates the literature scattered across various multidisciplinary subject areas, explores recent developments and identifies knowledge gaps for more impactful future research.

An SLR approach has been applied to a sample of 73 articles published until 1 February 2022.

Our SLR identifies and consolidates a set of critical enablers and barriers to the implementation of Cloud ERP. What is particularly interesting is that this study established a link between these enablers and barriers and four key innovation outcomes: product, service, process and business model innovations. A rigorous framework has been devised that demonstrates the nexus between enablers and barriers to Cloud ERP implementation and innovation outcomes in an organisation. In addition, this study has recognised several organisational theories from information systems literature that have the potential for future research in this emerging area.

This SLR makes several theoretical contributions to the literature on Cloud ERP implementation and its impact on innovation outcomes.

The review consolidates a wide range of literature to provide decision-makers with an integrated understanding of the most influential factors in Cloud ERP implementation.

SLR provides a comprehensive analysis of the current state of research on the topic, offering unique perspectives on developments in theory and knowledge gaps, as well as identifying future research opportunities in the area.

The purpose of this paper is to summarize the scientific information of various qualities of bael fruit juice used in traditional system of medicine for variety of purposes. Utilization of bael fruit juice in day-to-day life has great nutritional, therapeutic, and commercial importance. Bael fruit contains nutrients like vitamins (riboflavin), minerals, trace elements, energy and phytochemicals, including flavonoids, polyphenols and antioxidants, that have been shown to have varied health benefits. In past few decades, bael has been extensively studied for its medicinal properties by advanced scientific techniques, and a variety of bioactive compounds like marmelosin, tannins, alkaloids, coumarins, steroids, rutacine, y-sitosterol, psoralin, xanthotoxin, scopolotein, aegelemine, aegeline, marmeline, fragrine, dictamine, cinnamide and different derivatives of cinnamide have been isolated from its fruit juice.

The medicinal value of bael fruit is very high when the harvests just begin to ripen. As a result, it has a high demand as alternative medicine for curing the diseases like diabetes, high cholesterol, peptic ulcer, inflammation, diarrhea and dysentery, constipation, respiratory infection. Furthermore, the bael fruit juice has anticancer, cardio protective, antibacterial, antifungal, radio protective, antipyretic, analgesic, antioxidant, antiviral, anthelmintic and anti-inflammatory, hepatoprotective, wound healing properties. The ripe fruit juice is aromatic, has cooling and laxative effects, and arrests secretion or bleeding.

The unripe or half-ripe fruit juice is good for digestion, useful in preventing or curing scurvy, and it strengthens the stomach action. It helps in the healing of ulcerated intestinal surfaces and has appreciable activity against intestinal pathogenic organisms. The present review summarizes the scientific information of various qualities of bael fruit juice used in traditional system of medicine for a variety of purposes.

It is quite evident from this review that bael is an important medicinal herb and extensively used in Ayurveda, Siddha and other medicinal systems. Bael fruit juice is an excellent source of water and natural sugar and is important principally for containing vitamins, minerals, phytochemicals, antioxidants, pigments, energy, organic acids, dietary fiber and other food components, which are the key factors in the medicinal value of this plant. Moreover, mechanisms of action of a few bioactive compounds have been identified so far.

This paper presents a review of the existing state-of-the-art literature on machine learning (ML) in logistics and supply chain management (LSCM) by analyzing the current literature, contemporary concepts, data and gaps and suggesting potential topics for future research.

A systematic/structured literature review in the subject discipline and a bibliometric analysis were organized. Information regarding industry involvement, geographic location, research design and methods, data analysis techniques, university, affiliation, publishers, authors, year of publications is documented. A wide collection of eight databases from 1994 to 2019 were explored using the keywords “Machine Learning” and “Logistics“, “Transportation” and “Supply Chain” in the title and/or abstract. A total of 110 articles were found, and information on a chain of variables was gathered.

Over the last few decades, the application of emerging technologies has attracted significant interest all around the world. Analysis of the collected data shows that only nine literature reviews have been published in this area. Further, key findings show that 53.8 per cent of publications were closely clustered on transportation and manufacturing industries and 54.7 per cent were centred on mathematical models and simulations. Neural network is applied in 22 papers as their exclusive algorithms. Finally, the main focuses of the current literature are on prediction and optimization, where detection is contributed by only seven articles.

This review is limited to examining only academic sources available from Scopus, Elsevier, Web of Science, Emerald, JSTOR, SAGE, Springer, Taylor and Francis and Wiley which contain the words “Machine Learning” and “Logistics“, “Transportation” and “Supply Chain” in the title and/or abstract.

This paper provides a systematic insight into research trends in ML in both logistics and the supply chain.

The purpose of this paper is to investigate the effect of high-k material HfO₂ as a buffer layer for the fabrication of metal-ferroelectric-insulator-silicon (MFeIS) structures on Si (100) substrate.

RF-sputtered Pb[Zr0.35Ti0.65]O₃ or (PZT) and plasma-enhanced atomic layer deposited HfO₂ films were selected as the ferroelectric and high-k buffer layer, respectively, for the fabrication of metal-ferroelectric-insulator-silicon (MFeIS) structures on Si (100) substrate. Multiple angle ellipsometry and X-ray diffraction analysis was carried out to obtain the crystal orientation, refractive index and absorption coefficient parameters of the deposited/annealed films. In the different range of annealing temperature, the refractive index was observed in the range of 2.9 to 2 and 1.86 to 2.64 for the PZT and HfO₂ films, respectively

Electrical and ferroelectric properties of the dielectric and ferroelectric films and their stacks were obtained by fabricating the metal/ferroelectric/silicon (MFeS), metal/ferroelectric/metal, metal/insulator/silicon and MFeIS capacitor structures. A closed hysteresis loop with remnant polarization of 4.6 µC/cm² and coercive voltage of 2.1 V was observed in the PZT film annealed at 5000 C. Introduction of HfO₂ buffer layer (10 nm) improves the memory window from 5.12 V in MFeS to 6.4 V in MFeIS structure with one order reduction in the leakage current density. The same MFeS device was found having excellent fatigue resistance property for greater than 1010 read/write cycles and data retention time more than 3 h.

The MFeIS structure has been fabricated with constant PZT thickness and varied buffer layer (HfO₂) thickness. Electrical characteristics shows the improved leakage current and memory window in the MFeIS structures as compared to the MFeS structures. Optimized MFeIS structure with 10-nm buffer layer shows the excellent ferroelectric properties with endurance greater than E10 read/write cycles and data retention time higher than 3 h. The above properties indicate the MFe(100 nm)I(10 nm)S gate stack as a potential candidate for the FeFET-based nonvolatile memory applications.