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This chapter documents business ethics and value orientation of the Igbo business model of southeastern Nigeria. The case study method was employed with two purposively selected Igbo enterprises based in Lagos, Nigeria, to provide insights into the model. The chapter reveals that business ethics and values constitute key components of indigenous business success and survival. The identified business ethics and values include diligence, trust, prudence, unity, honesty, integrity, cordial relationships with customers and suppliers, perseverance and patience. Furthermore, the Igbo apprenticeship system facilitates the transfer of business knowledge, practices and principles from one generation to another. Notably, one of the cases focuses on a female-owned enterprise, emphasizing that the issues raised are applicable to both genders. The chapter concludes with recommendations for business actors in Africa.