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Tonya and Anete are new players at sc’MOI, but this theme emerges at the tail end of sc’MOI so they are best to explicate it. This chapter describes the theoretical contributions of quantum storytelling theory (QST) and practice. Building on the application of complexity theory in the hard sciences as well as social contexts and theory on multimodal constituency, this chapter considers the areas of overlap and difference between quantum storytelling and its theoretical fellows, with special attention given to sociomateriality, storytelling, feminism, fractal, and complexity theory.

This chapter describes the theoretical contributions of Fractal Change Management (FCM) in relation to Quantum Storytelling theory and practice. Building on the application of complexity theory in the hard sciences as well as social contexts, this chapter considers the areas of overlap and difference between FCM and its theoretical fellows, summarizing selected concepts from FCM, considering the strengths and weaknesses of the method in various contexts, as well as its development over time. Prior studies in the yoga and nonprofit communities are briefly discussed along with ongoing work with software developers. Areas for further study are examined in detail, as a way to establish an antenarrative for this line of inquiry that honors its lineage as well as its contributions to the body of knowledge.

The general topic of spirituality and the ways in which spirituality in organizations was studied and reported on have received mixed reactions (ranging from positive to puzzled to skeptical to negative) from sc’Moi participants, many of whom were European critical management theorists, and management researchers in other divisions when the Management Spirituality and Religion group was started at the Academy of Management. In this chapter I examine how these management research differences in approaches to ontology and epistemology were influenced by the philosophical approaches of Hegel and Marx, and how similar differences also influenced psychological research, whose approach to research and research methodology forms the basis of much management research. I will examine how these contrasting beliefs have played out and continue to play out in such seemingly diverse but really similar subjects of inquiry as philosophy (e.g., Hegel vs Marx), psychology (e.g., introspection vs behaviorism), and management studies (e.g., management organization inquiry vs critical management). I examine what these approaches have in common, how, in my opinion, the behaviorists have so far prevailed, and why they have so far prevailed; I conclude with suggestions for how ongoing dialectics between the seven Ss (the seven themes elaborated on in this book – storytelling, system, sustainability, science, spirit, spirals, and sociomateriality) can help contribute to the field of spirituality in management, and how spirituality research can contribute and interact with the other themes to the future of management and organizational inquiry.

Purpose – We study weight loss communities to contribute to the understanding of how gifting, sharing, and the relationship between them allow individuals to pursue status transitions for a social identity.

Methodology – We employed archival netnography to capture emic experiences for a stigmatized circumstance in American society. We analyze data from four communities to obtain a broad range of consumer experiences within fee versus free communities.

Findings – We explain how individuals differentially employ sharing and gifting to create and sustain communities in support of status transitions within a social identity. Further, we describe roles of gifting, sharing, and prosumption, and their contributions to the transformative process of weight loss.

Research limitations/implications – The data comes from communities that may be viewed as stigmatized within the United States, one cultural milieu. Future research should examine these concepts across additional contexts and cultures.

Practical implications – Our analysis reveals the basis for virtual community development in support of status transitions. These results underscore the necessity to examine how consumers co-opt market resources to enact private, albeit life altering, goals.

Originality/value of paper – Most extant literature focuses either on gifting or sharing with little attention to how consumers employ community and membership to achieve personal goals. Our research articulates how individuals employ market resources to enact customized rituals and achieve individual goals within communities.

The purpose of this paper is to explore the relationship of dietary restriction and food well-being (FWB) in an under-researched population using a novel but growing approach to transition to healthier eating patterns.

This study uses individual interviews of African-American participants in a food detoxification program, a specific form of food restriction used to transition to healthier eating.

Results identify how food socialization and food literacy enable individuals to transform their relationship with food and enhance their FWB. Unlike prior research that focuses on food as the source of pleasure, this study finds that food is deployed as fuel, and this transition results in pleasure.

This research explains how a voluntary transition to healthier eating enables people to pursue FWB and extends the understanding of FWB (Block et al., 2011). In addition, this research contributes novel insights related to transformative consumer research efforts to motivate change. Findings have implications for marketing theory and practice, including the development of social marketing campaigns to support healthy eating patterns, especially for at-risk populations.