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As technology in tourism and hospitality (TTH) develops technical artifacts according to visitors’ demands, it must deal with both behavioral and design constructs in the context of structural equation modeling (SEM). While behavioral constructs are typically modeled as common factors, the study at hand introduces the composite into TTH to model artifacts. To deal with both kinds of constructs, this paper aims to exploit partial least squares path modeling (PLS-PM) as a confirmatory approach to estimate models containing common factors and composites.

The study at hand presents PLS-PM in its current form, i.e. as a full-fledged approach for confirmatory purposes. By introducing the composite to model artifacts, TTH scholars can use PLS-PM to answer research questions of the type “Is artifact xyz useful?”, contributing to a further understanding of TTH. To demonstrate the composite model, an empirical example is used.

PLS-PM is a promising approach when the model contains both common factors and composites. By applying the test for overall model fit, empirical evidence can be obtained for latent variables and artifacts. In doing so, researchers can statistically test whether a developed artifact is useful.

To the best of the authors’ knowledge, this is the first study to discuss the practical application of composite and common factor models in TTH research. Besides introducing the composite to model artifacts, the study at hand also guides scholars in the assessment of PLS-PM results.

因为旅游酒店科技（TTH）根据游客需求而定制科技产品, TTH必须在结构方程模型（SEM）下结合游客行为和设计等变量。一般行为变量在模型中是常见因子, 本研究将这些变量编入TTH结构成为模块。本研究采用PLS-PM方法来预估含有隐性变量和模块的模型。.

本研究设计PLS-PM模式, 即确定性全变量方法。TTH学者们通过引进结构形成模型模块, 使用PLS-PM研究方法, 以回答研究问题“模块xyz有用吗？”, 因此对TTH进一步理解。为了展示复合模型, 本论文采用实际验证。.

PLS-PM在面对模块内存在常见因子和复合模块的结构时是有力方法。实际验证结果通过整体最佳模型参数, 得到隐性变量和模块。为此, 研究者们能够在统计方法上测量是否开发的模型模块是否有用。.

据作者所知, 本论文是首个研究在TTH领域上应用模块和常见因子模型。本研究引进显性变量在模型模块中, 以指导学者评估PLS-PM结果报告。.

Sports marketing and sponsorship research is located at the intersection of behavioral and design research, which means that it analyzes the current world and shapes a future world. This dual focus poses challenges for formulating and testing theories of sports marketing.

This article develops criteria for categorizing theoretical concepts as either behavioral or formed as different ways of expressing ideas of sports marketing research. It emphasizes the need for clear concept categorization for proper operationalization and applies these criteria to selected theoretical concepts of sports marketing and sponsorship research.

The study defines three criteria to categorize theoretical concepts, namely (1) the guiding idea of research, (2) the role of observed variables, and (3) the relationship among observed variables. Applying these criteria to concepts of sports marketing research manifests the relevance of categorizing theoretical concepts as either behavioral or formed to operationalize concepts correctly.

This study is the first in sports marketing to clearly categorize theoretical concepts as either behavioral or formed, and to formulate guidelines on how to differentiate behavioral concepts from formed concepts.

This paper aims to analyse the implications in terms of economic promotion and local development that ensue from the implementation of a strategy of agrarian branding in five municipalities in the Baixa Tordera region (Catalonia, Spain).

The research follows a case study logic. First, five focus groups were designed and distributed by sectors of activity. Second, six in-depth interviews were scheduled with opinion leaders from the region. Finally, a survey open to all inhabitants was set up on the town councils’ websites.

The brand understood as a device removed from the connotations of indiscriminate marketing should guarantee the following elements in its deployment and implementation: knowledge, recognition, complicity, development and denomination of origin.

This research contributes to improve the management models of agrarian spaces, but it also helps expand the research background on studies on agrarian branding.

The place brand must become something close to a denomination of origin that, informally, invites us to define the future of this agrarian area. It therefore also affects the complexity of the planning and development of this area which, from now on, must necessarily be supramunicipal. In this way, the brand needs to offer a holistic vision of the region to all the agents that work in the strategic and urban planning of the five municipalities under study.

Purpose – We analyze segregation between immigrants and natives at the firm level and explore the connection between segregation and wage inequality in Switzerland.

Methodology/Approach – Our approach accounts for the interaction between skill level and immigration status (work permit). First, we calculate exposure rates in order to analyze segregation at the firm level along these two dimensions. Second, we examine the role of segregation in the explanation of wage inequality between different skill–nationality groups. We use data from the Swiss Wage Structure Survey 2002, an employer–employee database that records individual wages among a very large sample of establishments in all industries, covering approximately 42,000 firms and 1 million workers.

Findings – Our results show that interfirm segregation is particularly pronounced for unskilled foreign workers and for recently arrived, highly skilled foreigners. The former earn lower wages than equally skilled Swiss workers, and the latter are paid higher wages than highly skilled Swiss workers. In both cases, interfirm segregation accounts for almost the entire wage differential.

Originality/Value of paper – This paper presents a generalization of the approach used by Groshen (1991) to the multigroup case by defining segregation with respect to the two dimensions of nationality and skill. The use of multigroup exposure rates is common in studies of neighborhood segregation (e.g., Bayer et al., 2004), but our paper shows that they can also be fruitfully applied in the analysis of interfirm segregation and wage inequality.

This volume is a collection of papers first presented at a conference held in June 2004 dedicated to the memory of the late Tikva Lecker, hosted by Bar-Ilan University in Ramat Gan, Israel, and co-sponsored by the University of Illinois at Chicago. A warm and lively member of the Department of Economics at Bar Ilan University, Professor Lecker's many interests included topics in labor economics, women and the economy, the economics of Judaism, the economics of migration, and every aspect of the economic experience of immigrants and their descendants.

Although the measurement of segregation by gender or ethnic group in the labor force has long been of interest to both sociologists and economists, the sociology and economics literatures on this topic have evolved in different ways and remained largely separate. This has also been the case to some extent with research on the measurement of residential segregation. Although much of the segregation measurement literature is in sociology and geography, economists have contributed to this field as well, particularly in the development of measures of residential income segregation. Again, however, the economics literature has remained largely separate from that in geography and sociology.