Search results

Text mining, natural language processing, and natural language understanding continually help businesses and organizations extract valuable insights from unstructured data. As the business environment changes, companies must integrate data from many sources to remain competitive. Text is yet another rich data source collected by an organization both internally from employees and externally from customers. The chapter begins by distinguishing and defining text mining, natural language processing, and natural language understanding. Then two case studies are presented to understand how these technologies are applied in practice, namely on human resources and customer service applications of natural language. The chapter closes with defining steps to mitigate project risk as well as exploring the many industries employing this emerging technology.

This exploratory study examines and comprehends the relative importance of mobile app attributes from a consumer perspective. Both quantitative and qualitative analysis approaches explore users' behavior and attitudes toward the priorities of mobile app attributes and preferences, identifying correlations between attributes and aggregating individual attributes into groups.

Online convenience sampling and snowball sampling resulted in 417 valid responses. The numerical data are analyzed using the relative to an identified distribution (RIDIT) scoring system and gray relational analysis (GRA), and qualitative responses are investigated using text-mining techniques.

This study finds enhanced nuances of user preferences and provides data-driven insights that might help app developers and marketers create a distinct app that will add value to consumers. The latent semantic analysis indicates relationship structure among the attributes, and text-based cluster analysis determines the subsets of attributes that represent the unique functions of the mobile app.

This study reveals the essential components of mobile apps, paying particular attention to the consumer value component, which boosts user approval and encourages prolonged use. Overall, the results demonstrate that developers must concentrate on its functional, technical and esthetic features to make an app more exciting and practical for potential users.

Most scholarly research on apps has focused on their technological merits, aesthetics and usability from the user's perspective. A post-adoption multi-attribute app analysis using both structured and unstructured data is conducted in this study.