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This study aims to highlight the influence of community attachment and community involvement on perceived value and social impact with event attachment, emphasizing the mediating effect on tourism sustainability.

A quantitative approach is used in this study to explain the causality relationship based on statistical analysis. The total sample collected in distributing questionnaires to the communities involved in the Jember Fashion Carnaval is 221 from various types of communities. Construct this study’s validity, reliability and hypothesis testing using partial least squares structural equation modeling (PLS-SEM) to produce SEM.

The results of this study that show positive and significance are community attachment and community involvement on perceived value, community attachment and community involvement on perceived social impact, perceived social impact on event attachment and event attachment on tourism sustainability. Meanwhile, the effect of the perceived value relationship on event attachment is not significant. This study also presents the mediating role, which has also been described.

The study was only conducted on the most significant event in Jember City, Indonesia, and therefore, the results cannot be generalized for other cities worldwide.

The proposed study model suggests the need to review the current condition of event community members, especially regarding the attachment and closeness they feel to maintain the event’s sustainability.

Achieving sustainable tourism in different types of event tourism (cultural, exhibition and culinary) requires specific development models concerning existing community and environmental conditions.

This study emphasizes the sustainability of tourism, as explained in the event tourism literature that the role and involvement of the community greatly contribute to the success of an event’s sustainability. Therefore, the community must also feel the social impact as an essential aspect of increasing the sustainability of participation aimed at improving quality, image and value.

This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor on brand satisfaction, brand experience, perceived risk and revisit intention. In addition, this research contributes to the discussion of post-COVID-19 city branding that needs to be considered in the development of future tourism marketing.

A quantitative approach was used with PLS-SEM statistical analysis and a 263-tourist sample. The study was conducted on tourists from Malang Regency in Indonesia by distributing questionnaires modified from previous studies in a similar context.

The results of this study found that there were significant influences of city brand personality on brand experience, brand satisfaction, brand experience on perceived risk, brand satisfaction on revisit intention and perceived risk on revisit intention. This study also presents the mediating role.

The study was only conducted on a small regency in Indonesia, and therefore the results cannot be generalized for other cities over the world.

The proposed study model suggests that stakeholders must seek to socialize services to potential tourists, so that tourists can understand the description of tourism activities that can be enjoyed during the COVID-19 pandemic and the way they travel in the future.

Understanding the determinant factors of city branding post-COVID-19 was valuable for developing marketing strategies to cope with intense competition among the city.

This study emphasizes the determinants of COVID-19 perceived risk and revisit intentions as explained in the tourism marketing literature by considering the role of brand satisfaction, brand experience and city brand personality which significantly contribute to build the city competitiveness. Therefore, various creative strategies should be implemented to promote the city as well as escalate tourist visits without ignoring the pandemic’s risks.

The purpose of this study is to investigate the relationship between tourism authenticity and tourism experience and its implications for tourists' intention to make repeat visits in the context of cultural festivals.

This study uses descriptive quantitative and partial least square analysis by discussing six direct and five indirect relationships in the model. This study used a purposive sampling technique, with a total sample of 189 respondents who were collected through a survey of tourists who had visited the Reog Ponorogo National Festival. This study uses SmartPLS SEM to analyze the data.

The results show that this study extends its practical, policy and theoretical implications to cultural festival stakeholders. In addition, the findings of this study indicate that objective and constructive authenticity have a positive and significant effect on tourist experience. Meanwhile, tourist experience has a positive and significant effect on revisit intention. The mediating role of tourist experience also has a positive and significant effect.

Event tourism that favors the culture of local wisdom shows originality and becomes an attraction for tourists to visit which affects experience and revisit intention. This study focuses on the attributes of authenticity to tourist experience and revisit intention, in which tourist experience acts as a mediation.

The purpose of the present study was to investigate the interrelationships among the dimensions of sport event experience, event satisfaction and event behavioral intentions.

The sample was comprised of 186 individuals who actively participated in a mass participation sport event. Partial least squares-structural equation modeling (PLS-SEM) was employed to test the relationships among the latent constructs.

The results indicated that the dimensions of sport event experience predicted 55% of the variance of event satisfaction and 63% of the variance of event behavioral intentions was predicted by sport event experience dimensions and event satisfaction. Specifically, the sensory, affective and relational dimensions of experience sought to have a statistically significant and positive association with event satisfaction, while event satisfaction and the relational dimension of experience were found to have a statistically significant and positive correlation with event behavioral intentions. In addition, event satisfaction was found to mediate the relationships between sensory, affective and relational experiences and event behavioral intentions.

The present study is one of the first that explores the relationships among sport event experience’s dimensions, event satisfaction and positive behavioral intentions in the context of sport event participation.