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Accessibility to a precise tool for healthcare management and self-precaution among diabetic patients is an absolute necessity. This paper aims to develop and validate diabetes-related awareness instrument (DRAI) – an instrument that measures diabetics awareness about risk factors and prevention strategies.

The reliability and validity of the DRAI were tested with a sample of 112 diabetics. The construct validity of the DRAI was measured using exploratory and confirmatory factor analysis. Item discrimination, reliability, usefulness and validity of the items were determined by performing Cronbach's alpha, item difficulty and discrimination index analysis.

The study finds DRAI – a reliable and valid instrument to assess diabetics awareness towards diabetes mellitus, its associated risk factors and prevention strategies. The value of Cronbach's alpha for all three constructs was above the threshold level of 0.70. Under exploratory factor analysis, “Kaiser–Meyer–Olkin” test value of 0.805 exhibits a meritorious sample adequacy and “Bartlet's test of Sphericity” was statistically significant with p = 0.032. Therefore, results of confirmatory factor analysis (CFA) revealed that all fitness indices of the model to be excellent fit.

The present instrument can help to determine whether the individual is susceptible to diabetes, timely prevention and reduction in the incidence of diabetes mellitus.

DRAI is the first of its kind tool to assess the awareness and knowledge about diabetes-related risk factors and prevention strategies in such a demographically diverse population of India.

Neuromarketing is a marketing communication field that applies neuroscience and physiological research tools to study consumer behavior toward stimuli, viz., ads and brands. This study aims to assess research trends in the neuromarketing field on the most influential journals, authorships, countries, citations and co-occurrences. The Scopus database is used to analyze identified articles from 2013 to 2022 and for the eligible research articles, a “systematic methodological review” (SMR) on consumer behavior through neuromarketing approach was done. “Visualization of Science (VOS)” viewer and “Biblioshiny” by R-studio software have been used for mapping the keyword analysis, co-citation analysis and author occurrence analysis. It was further found that of the top 10 academic institutions, the list is dominated by the six Asian institutions. It was further witnessed that journal “Physiology and Behavior” is trending as the most dedicated and emerging journals on neuromarketing and consumer behavior. Asian nations such as Bangladesh, China, India, Indonesia, etc., are turning out to be an emerging collaborators and publishers in this niche area of research, thereby giving tough competition to most developed countries. The findings of the thematic mapping show that neuromarketing is itself a very novel and newest area of study and topics such as “human marketing,” “neuromarketing,” “consumer behavior” and “electroencephalography” are new dimensions that can be looked upon in future.