Search results

Internet of things (IoT) and Big Data, which are among the pioneers of Industry 4.0 technologies, have gained great importance in recent years. Within the scope of Industry 4.0, organizations are trying to undertake digital transformation by adapting these two important technologies to their business processes. Undoubtedly, while this transformation provides great advantages for organizations in terms of management, organization, and marketing, it also carries disadvantages such as difficulties and complexity regarding the privacy of the collected data and systems. However, IoT and Big Data Analytics play a role as restructuring factors for products, services, and especially business processes. This study discusses the impact of IoT and Big Data Analytics on the digital transformation of organizations from the perspective of corporate culture, marketing, and management. Simultaneously, the effects of the COVID-19 epidemic that the world has experienced recently, on the business of institutions, are also discussed. By adopting IoT and Big Data Analytics, the attitudes, benefits, and challenges of the institutions that are or are not willing to realize digital transformation during the epidemic process are examined, and a projection is tried to be made to the post-COVID-19 period. While the study specifically highlights the positive effects of IoT and Big Data Analytics on the business, it sheds light on available opportunities and provides useful implications for managers and marketers.