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The global outbreak of COVID-19 and its subsequent varied impacts on different economic activities necessitate to examine its disruptions and impacts on livestock sector in India due to its recently surging potential as an unrivaled alternative to boost farmer’s income.

The studies for review were identified through search in different databases using relevant keywords. Only full text papers written in English language were reviewed. The review was organized and streamlined using Covidence software.

Analysis of the literature reveals adverse effects of COVID-19 on functioning of input and output stages of livestock supply chains. This has resulted in upstream and downstream economic losses that affect livelihoods of the producers.

Scale of unprecedented crisis due to COVID-19 pandemic requires creative policy decisions to make livestock production systems robust, resilient and sustainable. Organized production systems are required to integrate with livestock-tech startups to modernize their supply chains, whereas local supply chains are required to reorient with government’s intervention in terms of developing on-farm production and postproduction processing facilities.

Although there exist some evidence on COVID-19-related impacts on livestock sector of India, but an integrated review of evidence on COVID-19 related disruptions at all the stages (from input supply to marketing) of livestock supply chains was missing.

Wastage and post-harvest losses in food value chains are becoming increasingly debated and policies are being increasingly designed to reduce food wastages. Despite its presumed importance, there is large variation in the importance and type of food losses and wastage. We identify the levels of food wastage at various levels of the potato food chain for three Asian countries.

Surveys were fielded to better measure the important variation between value chain agents, to capture wastage at each level, to analyze the structure of the value chain, and to evaluate wastage over the whole value chain (except for consumption). We generate data on an important staple in these countries and analyze the importance of waste in domestic rural-urban food value chains, often the most important value chain in these countries.

We find total quantities of potatoes wasted are equal to 5.2% in the harvest period and 6.4% in the off-season of all quantities that enter the value chain for Bangladesh. Even lower numbers are obtained in India (3.2% and 3.3%, respectively). These wastage levels are higher in China, possibly because of the significantly longer distances that potatoes are shipped.

The use of cold storage facilities can minimize the level of wastage in the potato distribution chain. Studies of this type of storage for other countries and commodities can identify opportunities in which adoption of cold storage can provide the greatest contributions toward the elimination of food wastage.

According to the 70th round of the National Sample Survey published by the Government of India in 2014, the incidence of indebtedness among households in the rural areas of Telangana state, India, is twice that of rural all-India. Around 59 per cent of rural households are indebted in Telangana as against 31 per cent all-India. The purpose of this paper is to examine the extent and magnitude of indebtedness among rural households in the Medak district of Telangana state. Further, the authors wanted to identify the sources of credit to these households and for what purpose the loans were utilised.

To achieve the objective, the authors conducted a primary-level household survey in one of the distressed districts in newly formed state. The authors applied the Bayesian and the Lasso regression methods to identify the factors that impact indebtedness of a household.

The OLS results based on the Lasso regression results show that among all the explanatory variables, principal occupation, use of modern technology, the rate of interest, household medical expenditure and source of loan are significant, indicating that these variables significantly affect the loan taken by the farmers in the study area. The study shows that alternative sources of non-farm income and promotion of modern technology in agriculture can reduce the incidence of farmers’ indebtedness in India.

The paper contains significant information with regard to indebtedness. It focusses on the issue troubling the authorities the most. It provides the ground realities of the incidence of indebtedness in Medak, one of the most distressed districts of Telangana, a Southern Indian state. There have been very few similar studies done in the newly formed state. The paper has employed an advanced statistical technique, i.e. Heckman’s selection regression technique, to study farmers’ indebtedness in India. It provides a means of correcting for non-randomly selected samples, which otherwise can lead to erroneous conclusions and poor policy.

The learning outcomes are as follows: understand the challenges and opportunities of an unorganized business/informal economy; compare and contrast the applications of customer engagement frameworks between small and big businesses; outline the steps in product design in a services context; discuss the services marketing mix as a part of the marketing strategy; and understand the need of scaling up the business operations in wake of new opportunity.

Sukhpal Dairy Farm (SDF) is a case of unorganized milk marketing in the Indian Emerging Market. Milk was sold as a commodity with a fragmented set of suppliers to only a small population. Changes in consumer demand, technology and supply chain presented huge opportunities to the small dairy farmer. But it was also a threat to him. The large corporater, players backed by strong logistics and supply chain operations support posed a big challenge to the small farmer who lacked scale and reach. Sukhpal, owner of SDF, struggled while considering the options to grow his business. He did not want to change the success factors of his existing business model that was based on word of mouth and customer engagement.

MBA students.

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CSS: 8: Marketing.

The objective of the study is to systematically review the existing research in the topical domain of farmers’ direct link with supermarkets. The authors present a state-of-the-art structure of the field and provide directions for future research in the domain. The major aim of this study is to synthesize the research field and answer some specific questions, like what do we know about this field and where should we be heading.

A pool of 275 articles published from 2002 to 2022 were retrieved from the Scopus database and analyzed using the R-based Biblioshiny and visualized using VOSviewer. The research design is a mix of quantitative bibliometric technique and qualitative content analysis. Bibliometric method ensures the objectivity while content analysis ensures the scholarly evaluation.

Major findings include production trend, dominant keywords, leading publication outlets and country-wise analysis of the selected articles. The authors found that sub-domains like economic aspects, participation hurdles and the rise of supermarkets are the most researched topics while operational issues, their pragmatic solutions, sustainability and innovation are the emerging sub-fields that need more academic attention.

The major limitation is the use of single data source, i.e. Scopus, and it is quite possible that useful studies that are not covered by Scopus remain excluded.

This study is one of the first attempts to systematically review the previous research on the selected topic. It will help researchers to understand the present status, identify future research directions, and pursue more reasonable and relevant topics of research.

This case deals with the need of a European company to import organic soybean from India. The company's India Operations Manager wants to know the feasibility of such a venture. The case describes the procurement of organic soybean from a city in central India, understanding standards of organic production, and finally the costs and procedures involved in exporting the organic soybean to Europe.