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The accommodation sector has a strong impact on the host destination in terms of waste production, use of natural resources, physical impact on landscape and natural environment, greenhouse gas emissions, etc. (Hall et al., 2016). For this reason, the increasing attention to sustainability, also in the tourism sector, requires us to rethink the planning of the tourist accommodation development with reference to this approach. Moreover, it is necessary to take into consideration some important emerging trends in tourist consumption, in particular the greater interest in experiential holidays, the deep impact of sharing economy and the phenomena of ‘home stay tourism’ and ‘living like a local’. All of these are significantly orientating the demand and the offer towards a greater attention to authenticity (Grayson & Martinec, 2004; Paulauskaite, Powell, Coca-Stefaniak, &, Morrison, 2017; Tussyadiah & Pesonen, 2016a and 2016b; Tussyadiah & Pesonen, 2018).

The sustainability, environmental, socio-cultural and economic dimensions must be respected to develop forms of sustainable accommodations (Boley & Uysal, 2013; Elkington, 1997, 1998, 2004; Farrell, 1992). They have to be respectful of local communities and their identity and culture, not going beyond the host environmental and social carrying capacities (Graefe & Vaske, 1987; Hernandez-Maskivker, Ferrari, & Cruyt, 2019; Van Der Borg, 1992; Van der Borg, Costa, & Gotti, 1996; Vargas-Sánchez, Porras-Bueno, & de los Ángeles Plaza-Mejía, 2011). Those aspects must be referred not only to environmental ecosystems (Buckley, 2000; Sánchez-Cañizares, Castillo-Canalejo, & Cabeza-Ramírez, 2018) but also to the art, cultural heritage and local socio-cultural tissue of the destination (García-Hernández, la Calle-Vaquero, & Yubero, 2017). This is especially true in tourist destinations that are characterized by a remarkable fragility and sensitiveness. As explained by Jeong, Zielinski, Chang, and Kim (2018, p. 2), sensitive tourist destinations are areas that support responsible tourism, but do not necessarily have all the characteristics of ‘ecotourism’ or ‘responsible tourism’ destinations, as provided in their common definitions (Dolnicar & Leisch, 2008). Responsible tourism is a kind of tourist behaviour that occurs when tourists understand the impact of their behaviour on the environment and local people, and abide by the socio-cultural and environmental norms of the site (Jeong et al., 2018, p. 1).

Our research is focused on Matera. This southern Italian town, which has been the European Capital of Culture in 2019 and World Heritage Site since 1993, has an ancient and very peculiar history. It is a complex urban cave situated in a deep natural canyon, continuously inhabited since the Palaeolithic period. Today Matera, which has frequently been the location of important movies, is a successful international tourist destination and has shown an uninterrupted increase in tourism over the last 20 years. Unfortunately, this rapid tourist growth is threatening the town centre and its surroundings that are part of a protected area. In fact, the dimensions of visitors' flows are endangering a delicate destination with a fragile equilibrium, together with its priceless cultural heritage, traditions and way of living. In addition, it is giving rise to a residents' negative attitude towards tourists. For all these reasons, investments should be made to favour the development of different types of tourist accommodations (e.g. diffuse hotels or some forms of sharing accommodations) that are respectful of local economy, physical environment and cultural heritage as well as of the host community and its culture, traditions and identity (Gilli & Ferrari, 2016).

In this analysis a qualitative approach was adopted by carrying on face-to-face interviews with stakeholders. The main aims were to study to what extent tourist accommodations are perceived as sustainable by the main stakeholders' categories in Matera today, how their sustainability could be improved and if town innovations in this field already exist or could be promoted.

This chapter will deal with the issue of how to communicate about tourist destinations in times of crisis, with particular reference to the current coronavirus pandemic. Having affected the whole planet, the COVID-19 pandemic has determined and will also cause serious consequences in many different industries in the next future. It will have a heavy negative impact also in the tourism sector, especially regarding the visitors' perceptions of danger and the current suspension of travels. Today many nations and geographic areas are still in lockdown, but efforts are already being made, in some cases, to adopt recovery marketing strategies in order to reassure consumers and to prepare them for the future reopening of the destinations. In particular, some forms of communication adopted through Instagram by various destinations will be examined and the different strategies will be compared to assess their strengths and weaknesses.

The main purpose of this chapter is to analyze the relationship between service innovation and experience creation in the context of spas, wellness and medical tourism. The objectives include providing an overview of service innovation theory and models and applying them to the spa, wellness and medical tourism sectors.

Primary research was undertaken with the purpose of identifying the most important elements in the experiences of spa and wellness guests and tourists. An online questionnaire was collected from 17 different types of spa and wellness facilities from 56 countries including all kinds of spa, wellness hotels, and retreats. Information given was based on three major demand segments: local customers, domestic tourists, and international tourists. A case study is also given of Pärnu hospital in Estonia, where innovative practices are being implemented to enhance the patient experience.

Findings suggested that some aspects of innovation (e.g., design and technology) are not as important as expected, but evidence-based treatments, medical services, and natural and local resources are.

The research gives important insights into customer preferences and current and future trends; however, the research only focused on operator rather than consumer perspectives. This would require further research.

The research findings provide useful information to operators who are trying to create innovative, unique, and competitive customer services.

Existing service innovation models are applied to new sectors (spa, wellness and medical tourism) and new insights are given into how these sectors can increase innovation and enhance customer experiences.

The authors suggest that the research-to-practice gap, such as that found in evidence-based management, is due in part to a lack of attention to embodied knowledge. The recommendation is for change agents to bring attention to embodied knowing when implementing change based on research. The purpose of the paper is to address the research-to-practice gap.

This is a conceptual paper that considers limitations of the predominant approach to considering the research-to-practice gap. The literature on phenomenology, feminist theory, and learning theory form the basis for exploring these challenges as well as possible solutions for transcending the research-to-practice gap.

Strategic opportunities for introducing increased corporeal understanding are advanced. The suggestions address the research-to-practice gap at three critical stages of research-based change initiatives. These include making embodied knowledge integral to change initiatives in framing research, reducing resistance, and increasing acceptance. Among the specific strategies discussed are attending to tacit knowledge when considering the change, embracing the embrained body including attending to kinesthetic resistance and starting with the body to increase acceptance when implementing change.

There has been very little previous attention to the corporeal in management research and practice, including in the organizational change literature. This paper not only increases this discussion significantly but also provides suggestions for how to move forward in practice.

The purpose of this paper is to raise awareness of the mobilities paradigm by exploring the role of tourist mobilities in destination marketing. This is important as studies that explore the impact of modes of transport on the development of destinations, or compare the transportation experience with the destination experience are lacking.

The study uses the context of the Jacobite steam train, which runs in the Scottish Highlands. It draws on multiple qualitative methods including participant observation, interviews and netnography.

The study explores the spatial, temporal and social mobilities associated with the journey and the destination, reveals how a rail journey becomes a “destination-in-motion” and, in turn, transforms what might otherwise be a neglected destination.

The study demonstrates how modes of transport that offer rich embodied experiences to visitors can present an important differentiation strategy and become core to a destination’s product and service portfolio.

By approaching destination marketing from a mobilities perspective, this paper recognises the significance of human and objects mobility to tourist experiences and offers a new perspective to existing research which biases a geographically bounded understanding of destinations.

The purpose of this paper is to build a holistic theoretical framework of enabling factors contributing to the development of enterprise in nanotechnology-related industries, in a French context.

A systematic literature review methodology was adopted. The review used three gauges to identify enabling factors contributing to the development of enterprise in nanotechnology-related industries in a French context: first, it analysed the literature related to the development of nanotechnologies in a perspective of sustainability in a multidisciplinary stance (“Green view”). Second, it took a disciplinary stance by exploring academic journals in the field of entrepreneurship (“Entrepreneurship view”). Third, it studied the perspective of France (“French view”).

The main finding is that in spite of different approaches and sometimes seemingly conflicting stances, the three views converge on three enabling factors: the importance of knowledge sharing across boundaries, access to university scientists and facilities, and government intervention. However, each view also has its particularities: the “Green view” emphasizes the need for civil society inclusion, the “Entrepreneurship view” underlines the importance of early stage capital and entrepreneurial behaviour and the “French view” concentrates on the role of clusters.

The paper provides a theoretical framework and a starting point for further work on entrepreneurial nanotechnology facilitation. Its findings constitute a benchmark which may be tested in empirical cases. The focus on the French context may be seen as a limitation but also as a source of interesting comparative work focussing on other national or regional contexts.

The paper shows that public policy is an important element in the nascent field of enterprise development for nano-based materials. It outlines how different contexts create different barriers to entrepreneurship, and it proposes recommendations to overcome some of these barriers.

In this paper, findings result from an exploration of the nanotechnology literature that focusses solely on nanotechnology data sets and not on mixed data sets. The use of three different gauges leads to the construction of a holistic theoretical framework that includes enabling factors as well as the types of barriers that entrepreneurs have to overcome to succeed.