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Article
Publication date: 12 September 2023

Shumank Deep, Sushant Vishnoi, Radhika Malhotra, Smriti Mathur, Hrishikesh Yawale, Amit Kumar and Anju Singla

Augmented Reality (AR) and Virtual Reality (VR) technologies possess the potential to transform the scenario of making real estate investment decisions through the immersive…

Abstract

Purpose

Augmented Reality (AR) and Virtual Reality (VR) technologies possess the potential to transform the scenario of making real estate investment decisions through the immersive experience they offer. From the literature it was observed that the research in this domain is still emergent and there is a need to identify the latent variables that influence real estate investment decisions. Therefore, by examining the effects of these technologies on investment decision-making, the purpose of the study is to provide valuable insights into how AR and VR could be applied to enhance customers' property buying experiences and assist in their decision-making process.

Design/methodology/approach

From an extensive review of the literature four latent variables and their measure were identified, and based on these a survey instrument was developed. The survey was distributed online and received 300 responses from the respondents including home buyers, developers, AEC professionals and real estate agents. To validate the latent variables exploratory factor analysis was used whereas to establish their criticality second-order confirmatory factor analysis was used.

Findings

From the results, the four latent constructs were identified based on standard factor loadings (SFL) that is Confident Value Perception (CVP, SFL = 0.70), Innovative Investment Appeal (IIA, SFL = 0.60), Trusted Property Transactions (TPT, SFL = 0.58) and Effortless Property Engagement (EPE, SFL = 0.54), that significantly influence investor decision-making and property purchase experience.

Originality/value

This study contributes to the literature on real estate investment decisions by providing empirical evidence on the role of AR and VR technologies. The identified key variables provided practical guidelines for developers, investors and policymakers in understanding and leveraging the potential of AR and VR technologies in the real estate industry.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 28 February 2023

Alok Tewari, Ram Singh, Smriti Mathur and Sushil Pande

The current study employs a modified framework of the unified theory of acceptance and use of technology (UTAUT) to predict students' intention to adopt online learning in India…

Abstract

Purpose

The current study employs a modified framework of the unified theory of acceptance and use of technology (UTAUT) to predict students' intention to adopt online learning in India. The moderating role of openness to change in influencing the proposed relationships is also assessed.

Design/methodology/approach

A structured questionnaire was emailed to 650 students enrolled in various courses in public and private universities in India. In total 424 responses were considered for analysis using structural equation modeling (SEM). Moderation analysis was carried out with multi-group SEM and chi-square difference tests.

Findings

The results reveal that there is a significant impact of performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FS) and perceived security (PS) on students' intention to adopt online learning. Further, openness to change moderates the impact of PE, FS and PS on intention of students to opt for online learning.

Originality/value

This study is one of the initial efforts to examine the factors affecting students' intention to adopt online learning at the onset of third wave of coronavirus disease 2019 (COVID-19) pandemic in India. Besides the factors of the UTAUT model, this study highlights the importance of PS and openness to change in influencing students' intention to opt for online learning.

Details

The International Journal of Information and Learning Technology, vol. 40 no. 2
Type: Research Article
ISSN: 2056-4880

Keywords

Book part
Publication date: 31 July 2023

Ishani Deb

The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of…

Abstract

The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of literature in their mother tongue, Bengali. Involving cultural relevance and non-vulnerability, the chapter conceptualizes “leisure activities” and “leisure pursuits” of reading practice of the IXth and Xth graders from both Bengali and English medium schools in Kolkata. The discussion from the theoretical construction mentions the further conceptualization of reading habits and language choice. This is where adolescents derive their agency. Adolescents from the Indian and especially from the Bengali perspective have a path of colonial discourse. From historical standpoint, the change in Bengali language and its grammar structure has influenced the acceptance of Bengali literature among adolescents in varying degrees through generations. Using mixed methods and content analysis, the chapter focuses on young teenagers’ narration on the way they maneuver curriculum and literature in their respective homes. Authors, for example, Sunil Gangopadhyay, Satyajit Ray, and Bibhutibhushan Bandyopadhyay, form the Bengali identity construction in the present time. Rabindranath Tagore’s, Sarat Chandra Chattopadhyay’s and Bankim Chandra Chatterjee’s works are always prevalent in the Bengali language syllabus. These are considered the foundational modern literary figures of pre-independent India. These are taught from a nationalist and gender discourse perspective. The adolescents in this chapter also read those at a minimum level at home and attempt to juggle the difficult vocabulary involved. The simple language of post-independent literature is much sought after by teenagers compared to pre-independent literature. Sunil Gangopadhyay’s Kakababu series, Satyajit Ray’s Feluda and Professor Shanku series, and Bibhutibhushan Bandopadhyay’s Chander Pahar stand out among the adolescents from both English and Bengali medium unanimously in this chapter.

Details

The Social Construction of Adolescence in Contemporaneity
Type: Book
ISBN: 978-1-80117-449-7

Keywords

Article
Publication date: 4 December 2017

Bhabani Shankar Nayak

The paper aims to understand and expand the idea of capitalist accumulation process from social structures of accumulation theory to religious structures of accumulation within…

Abstract

Purpose

The paper aims to understand and expand the idea of capitalist accumulation process from social structures of accumulation theory to religious structures of accumulation within the Indian context. It analyses the philosophical tenets of Hindu religious philosophy as outlined in the Bhagavad Gita. It argues that the ideological narratives within the Bhagavad Gita are concomitant with the logic of capitalism.

Design/methodology/approach

The paper draws its methodological lineage to nonlinear historical narrative around the concept and construction of Asiatic modes of production debate. The paper follows discourse analysis to locate how the Hindu religion as outlined in Bhagavad Gita provides philosophical foundation to capitalism in India.

Findings

The Bhagavad Gita (Songs of God) gives social and spiritual legitimacy to a specific form of production and accumulation processes by rationalizing and justifying socio-economic stratification based on eternal inequality. The paper focuses on the interface between cardinal principles of Hindu religion as outlined in the Bhagavad Gita and capitalist modes of social and economic processes in India.

Originality/value

The paper aims to advance a new concept called “Hindu modes of accumulation” by advancing the theoretical understanding of the theological processes in the Hindu religion, which reinforces capitalism and capitalist social relations in India.

Details

Society and Business Review, vol. 13 no. 2
Type: Research Article
ISSN: 1746-5680

Keywords

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