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The purpose of this study is to investigate how consumer brand engagement (CBE) promotes brand love and eWOM within the influence of brand interactivity and consumer involvement, especially in the context of the smartphone industry and Chinese social media marketing. This study also examines the important role of brand love and gender in this relationship.

Data from 403 participants who are followers of the smartphone brand’s social media page was collected via an online survey. PLS-SEM was also used for examining the research model.

The findings of this research reveal that the (perceived) brand interactivity, and consumer involvement, are key factors influence CBE. As expected, brand love and consumers’ eWOM intention are significant outcomes of CBE. In particular, the relationship between CBE and consumers’ eWOM intention is mediated by brand love. However, gender did not moderate the proposed relationships.

By integrating social exchange theory and attribution theory, this study deepens the understanding of CBE and brand love by examining the relationship between brand interactivity, consumer involvement, CBE, brand love and eWOM in the context of smartphone and Chinese social media marketing.

The purpose of this paper is to assess the risk of controlled flight into terrain (CFIT) for airlines and to develop a practical method for evaluating and predicting CFIT risk to ensure safe and efficient airline operations.

In accordance with the monitoring project specification issued by the Flight Standards Department of the Civil Aviation Administration of China (CAAC), a preliminary draft of evaluation indicators for CFIT risk was developed based on the literature review and semi-structured interviews. Fifteen aviation experts were then selected and invited to participate in a Delphi method to revise the draft. Analytic hierarchy process (AHP) and entropy weight method were used to determine the combined weight of the indicators. The variable fuzzy set model and quick access recorder (QAR) data were applied to evaluate the CFIT risk of an airline from 2007 to 2018, and the classification results were compared with actual operational data.

The research findings reveal that the six most significant monitoring items affecting CFIT risk are incorrect configuration settings during landing, loss of altitude during climbing, ground proximity warning, G/S deviation, flap extension delay during landing and incorrect takeoff configuration. The CFIT risk of airlines has shown an increasing trend since 2015. The values in 2010, 2017 and 2018 were greater than 2 and less than 2.5, indicating that the CFIT risk is at Level 2, close to Level 3, and the risk is low but approaching medium.

Using the combination weight determined by AHP and entropy weight method to rank the weight of 15 monitoring items, airlines can take necessary measures (simulator training, knowledge training) to reduce the occurrence of monitoring items with high weight to reduce CFIT risk. This risk assessment method can quantitatively evaluate the CFIT risk of airlines and provide theoretical guidance and technical support for airlines to formulate safety management measures and flight training programs, enabling the interconnection between QAR data and flight quality.

The proposed method in this study differs from traditional approaches by offering a quantitative assessment of CFIT risk for airlines and enabling the interconnection between QAR data and flight quality.

3D printing technology has the characteristics of fast forming and low cost and can manufacture parts with complex structures. At present, it has been widely used in various manufacturing fields. However, traditional 3-axis printing has limitations of the support structure and step effect due to its low degree of freedom. The purpose of this paper is to propose a robotic 3D printing system that can realize support-free printing of parts with complex structures.

A robotic 3D printing system consisting of a 6-degrees of freedom robotic manipulator with a material extrusion system is proposed for multi-axis additive manufacturing applications. And the authors propose an approximation method for the extrusion value E based on the accumulated arc length of the already printed points, which is used to realize the synchronous movement between multiple systems. Compared with the traditional 3-axis printing system, the proposed robotic 3D printing system can provide greater flexibility when printing complex structures and even realize curved layer printing.

Two printing experiments show that compared with traditional 3D printing, a multi-axis 3D printing system saves 47% and 79% of materials, respectively, and the mechanical properties of curved layer printing using a multi-axis 3D printing system are also better than that of 3-axis printing.

This paper shows a simple and effective method to realize the synchronous movement between multiple systems so as to develop a robotic 3D printing system that can realize support-free printing and verifies the feasibility of the system through experiments.

This study explored how teachers change, what teachers learn and how they learn during the implementation of project-based learning through lesson study.

In this study, three university researchers, one doctoral student and six mathematics school teachers formed a lesson study team. Using a qualitative research method, this study employed a locally integrating networking strategy to combine the modified Interconnected Model of Teacher Professional Growth (IMTPG) and Bannister's framework to describe the teachers' knowledge change when participating in a lesson study on project-based learning.

The research revealed that the school teachers' knowledge about authenticity and assessment in the context of project-based learning was changed after the lesson study and how the changes were triggered.

The study demonstrates how the networking of two different theories—modified IMTPG and Bannister's framework—contributes to a better understanding of the process of teachers' collective practice, as well as the knowledge change in PjBL. This networking was done by combining the two theories, which were superimposed at the domain of practice.

It is unclear what constitutes the tourism live streaming (TLS) servicescape and how it affects users' travel intention (TI). The study aims to explore the composition of the TLS servicescape, the influence mechanism of the TLS servicescape on users' TI and the formation of users' TI.

Based on stimulus organism response theory (SOR), we develop a mediation model to explore the influence of TLS servicescape on users' TI. This study collected data from 432 Chinese TLS users through an online questionnaire, and we used the structural equation model and the SPSS PROCESS macro to test the proposed model. In addition, we tested the variable relationships using fuzzy-set qualitative comparative analysis (fsQCA).

TLS servicescape is a second-order variable that can be categorized into physical element (PE), social element (SOE), symbolic element (SYE) and natural element (NE). TLS servicescape influences TI by affecting social presence (SP) and customer engagement (CE). The fsQCA reveals seven combinations of PE, SOE, SYE, NE, SP and CE that form a high TI for TLS users.

Using multiple data analysis methods, the study emphasizes the significance of the TLS servicescape for TLS. It explores how to evoke users' TI in TLS and provides a reference for TLS marketing.

The purpose of this paper is to provide scientific guidance for the integration of industrialization and information (TIOII). In recent years, TIOII has promoted the development of intelligent manufacturing in China. However, many enterprises blindly invest in TIOII, which affects their normal production and operation.

This study establishes an efficiency evaluation model for TIOII. In this paper, entropy analytic hierarchy process (AHP) constraint cone and cross-efficiency are added based on traditional data envelopment analysis (DEA) model, and entropy AHP–cross-efficiency DEA model is proposed. Then, statistical analysis is carried out on the integration efficiency of enterprises in Guangzhou using cross-sectional data, and the traditional DEA model and entropy AHP–cross-efficiency DEA model are used to analyze the integration efficiency of enterprises.

The data show that the efficiency of enterprise integration is at a medium level in Guangzhou. The efficiency of enterprise integration has no significant relationship with enterprise size and production type but has a low negative correlation with the development level of enterprise integration. In addition, the improved DEA model can better reflect the real integration efficiency of enterprises and obtain complete ranking results.

By adding the entropy AHP constraint cone and cross-efficiency, the traditional DEA model is improved. The improved DEA model can better reflect the real efficiency of TIOII and obtain complete ranking results.

The purpose of this study is to examine the influence of firm performance on corporate social responsibility (CSR) and its possible moderating effect. Despite the significance of CSR, there remains an extensive debate about how it is affected by firm performance.

The conceptual model is mainly built on goal-setting theory. Based on archival data from multiple data sets on 1,650 companies, collected from 2010 to 2017, the hypotheses are tested using the two-stage instrumental variable regression method.

There is an inverted U-shaped relationship between firm performance and CSR that first increases and then decreases. In addition, considering the boundary conditions, state ownership makes the inverted U-shaped curve steeper, while high executive wage concentration makes the inverted U-shaped curve flatter.

This study harmonizes the traditional contradictory findings of the influence of firm performance on CSR, that is, it supports a positive, negative or neutral relationship between the two.

This research provides a necessary structure for the CSR literature. By delving deeply into the relationship between firm performance and CSR, it enables scholars to better address the critical management question of whether earning more will lead to doing good.

This study explores the influencing factors affecting smart supply chain innovation (SSCI) performance of commodity distribution enterprises, and proposes the corresponding framework from the perspective of the application of technology to improve the SSCI performance and make up the research gap in this field.

A multi-case study method is adopted in this study. Four distribution commodity distribution enterprises A, B, C and D in China are chosen as case enterprises. The interviews with senior management team members are used to collect data. The combination of open coding and axial coding are used to process the data. By testing the reliability and validity, the theoretical framework is summarized.

First, we find that the technology application cost inhibits SSCI and that the level of technology suitable for enterprise development will promote SSCI. Second, SSCI in structure, management and services can improve the performance and innovation ability of enterprises. Third, the quality of multi-channel integration and degree of customization around customer demand can significantly modify the above effects.

Compared with previous studies, this study reveals for the first time the correlation between the SSCI performance and technology application, SSCI in structure, management and service, providing new ideas for relevant researches on SSCI, and providing new theoretical support for managers' decision-making related to SSCI.

The purpose of this paper is to identify the key influencing factors of aviation accidents and to predict the aviation accidents caused by the factors.

This paper proposes an improved gray correlation analysis (IGCA) theory to make the relational analysis of aviation accidents and influencing factors and find out the critical causes of aviation accidents. The optimal varying weight combination model (OVW-CM) is constructed based on gradient boosted regression tree (GBRT), extreme gradient boosting (XGBoost) and support vector regression (SVR) to predict aviation accidents due to critical factors.

The global aviation accident data from 1919 to 2020 is selected as the experimental data. The airplane, takeoff/landing and unexpected results are the leading causes of the aviation accidents based on IGCA. Then GBRT, XGBoost, SVR, equal-weight combination model (EQ-CM), variance-covariance combination model (VCW-CM) and OVW-CM are used to predict aviation accidents caused by airplane, takeoff/landing and unexpected results, respectively. The experimental results show that OVW-CM has a better prediction effect, and the prediction accuracy and stability are higher than other models.

Unlike the traditional gray correlation analysis (GCA), IGCA weights the sample by distance analysis to more objectively reflect the degree of influence of different factors on aviation accidents. OVW-CM is built by minimizing the combined prediction error at sample points and assigns different weights to different individual models at different moments, which can make full use of the advantages of each model and has higher prediction accuracy. And the model parameters of GBRT, XGBoost and SVR are optimized by the particle swarm algorithm. The study can guide the analysis and prediction of aviation accidents and provide a scientific basis for aviation safety management.

The use of aviation incident data to carry out aviation risk prediction is of great significance for improving the initiative of accident prevention and reducing the occurrence of accidents. Because of the nonlinearity and periodicity of incident data, it is challenging to achieve accurate predictions. Therefore, this paper aims to provide a new method for aviation risk prediction with high accuracy.

This paper proposes a hybrid prediction model incorporating Prophet and long short-term memory (LSTM) network. The flight incident data are decomposed using Prophet to extract the feature components. Taking the decomposed time series as input, LSTM is employed for prediction and its output is used as the final prediction result.

The data of Chinese civil aviation incidents from 2002 to 2021 are used for validation, and Prophet, LSTM and two other typical prediction models are selected for comparison. The experimental results demonstrate that the Prophet–LSTM model is more stable, with higher prediction accuracy and better applicability.

This study can provide a new idea for aviation risk prediction and a scientific basis for aviation safety management.

The innovation of this work comes from combining Prophet and LSTM to capture the periodic features and temporal dependencies of incidents, effectively improving prediction accuracy.