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Corporate Social Responsibility, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case highlights the challenges that Society for Community Outreach and Training (SCOT) faced to be self-sustained in running the operation. SCOT is one of the non-government organizations (NGOs) in Brunei that aims to eradicate poverty in sustainable and creative ways. The founder of SCOT is Anwar Mohammad, one of the recipients of National Youth Leader in Brunei. The other 18 members of SCOT Board of Directors and Executive Committee also consist of youths who are committed in their mission of alleviating poverty in Brunei. Like many other NGOs, SCOT’s activities depend on fund from public or private organizations. One of the obstacles facing NGOs in Brunei including SCOT is the difficulty in obtaining funds for their projects. To be self-sustained, Anwar came up with a project idea named Xchange Project to encourage people to collect recyclable materials and exchange them for basic commodities. He thought this would help build the habit of recycling among Bruneians as well as help those with low income to have an extra source of income.

Using this case the students will be able to:

• understand the role of NGOs (such as SCOT) in performing corporate social responsibility (CSR);

• understand the challenges that are encountered by the NGOs in obtaining fund;

• understand the role of Green Xchange program to be self-sustained; and

• understand the role of NGOs (such as SCOT) in alleviating poverty level in Brunei.

understand the role of NGOs (such as SCOT) in performing corporate social responsibility (CSR);

understand the challenges that are encountered by the NGOs in obtaining fund;

understand the role of Green Xchange program to be self-sustained; and

understand the role of NGOs (such as SCOT) in alleviating poverty level in Brunei.

This case discusses Bank Islam Brunei Darussalam’s (BIBD) social responsibility initiative. Social marketers are committed to people’s health and well-being; they are not profit-oriented and are seeking a larger market share than commercial marketers. One such example is “Community for Brunei” the Corporate Social Responsibility (CSR) initiative by BIBD. It is an online marketplace designed to help small businesses, highlighting different social and philanthropic causes that are important to Bruneians’ nurturing identity. BIBD assists the country’s small, medium, and micro entrepreneurs to actively and competitively expand their businesses through the Brunei community. It aims to help ease and transform the marketplace for struggling entrepreneurs during the pandemic. The Brunei Community Platform uses technology to bring communities together and provide an online ecosystem with integrated digital payment gateways as part of their efforts to encourage a digital society driven by a cashless economy. Other than a digital marketplace, the Community for Brunei has evolved into a social charitable platform conducting charity drives in collaboration with other non-government organizations as well as a donation platform enabling the community to donate and give back to the nation in difficult times such as the COVID-19 pandemic. As part of BIBD’s overall commitment to maintain the United Nations Sustainable Development Goals, events related to Community for Brunei also guards urban areas to ensure its safety, resilience and sustainability. BIBD’s CSR projects also promotes sustainability in consumption and clean production patterns, and takes urgent action by responding to climate change and its impact. The key takeaways of BIBD’s digital platform Community for Brunei is not only to accept but to fully embrace digitization of today’s businesses to not only continue thriving in this very restricted and scarcely resourced environment but to also open up opportunities to enter their goods and services into the global market. It has also become a community-driven and socially responsible platform providing a place for the society to give back to the community.