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Article
Publication date: 28 September 2023

Samiha Siddiqui, Sujood, Naseem Bano and Sheeba Hamid

Ukraine hosts thousands of international students for educational tourism, of which more than 18,000 Indian medical students were compelled to escape Ukraine under emergency…

Abstract

Purpose

Ukraine hosts thousands of international students for educational tourism, of which more than 18,000 Indian medical students were compelled to escape Ukraine under emergency conditions of war. This paper aims to examine their intention to return to Ukraine to complete their education based on an integrated theory of planned behaviour (TPB) framework with added constructs, i.e. risk perception, career anxiety, rescue and relief memory.

Design/methodology/approach

The data were collected from 26 February 2022 to 30 June 2022 in two phases and two modes. It was ensured that the respondents were strictly confined to Indian medical students who had travelled to Ukraine for educational tourism. SPSS 25 and AMOS 23.0 were used to analyse the data. The hypotheses proposed were statistically tested.

Findings

The analysis reveals that the extended TPB model resulted in a strong model and the empirical findings corroborate that the students’ attitude, subjective norms, perceived behavioural control and career anxiety significantly and positively influence the students’ revisit intention (RI) while risk perception and rescue and relief memory have a negative influence on the RI.

Research limitations/implications

The study provides timely insights and implications to the Ukrainian tourism industry, particularly educational tourism business and medical institutions under the present turmoil, which can also act as blueprint research for destinations with a similar unstable political background.

Originality/value

The primary value of this research work is that it provides an understanding of the intention of medical students (educational tourists) towards revisiting the war-hit destination of Ukraine.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 10 July 2023

Sujood, Ruksar Ali, Saba Irfan and Sheeba Hamid

The aim of this paper is to review and categorise the body of existing research in order to better understand the state of food tourism. The primary objective of this study is to…

Abstract

Purpose

The aim of this paper is to review and categorise the body of existing research in order to better understand the state of food tourism. The primary objective of this study is to identify emerging themes in the area of food tourism and to highlight the relationships among them.

Design/methodology/approach

This research consists of a systematic literature review of academic articles from the Scopus and Web of Science databases.

Findings

Ten themes of Food Tourism emerged from the analysis, i.e. Food Tourism and Local Food, Food Tourism and Sustainability, Food Tourism and Economy, Food Tourism and Food waste management, Food Tourism and Culture, Food Tourism and Environment, Food Tourism and Information Technology, Food Tourism and COVID-19, Food Tourism and Post pandemic consumer trust and Food Tourism and Tourism and Hospitality sector.

Research limitations/implications

This study elaborates on the theoretical pieces of evidence on the connection between food and tourism. Not only limited to food tourism, but this paper also contributes to the literature in the area of economy, sustainability, post-COVID-19, food waste management, environment and technological innovations in food tourism.

Originality/value

This study contributes to a deeper understanding of the topic at hand. The study begins by systematically examining the topic to offer a thorough and in-depth analysis of food tourism. There is not a single study which has covered these many themes of food tourism, which makes it an important contribution to the literature.

Details

British Food Journal, vol. 126 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Content available
Article
Publication date: 15 September 2021

Sujood, Sheeba Hamid and Naseem Bano

This paper aims to examine travelers’ behavioral intention of traveling in the period of coronavirus by using the theory of planned behavior. The framework incorporates attitude…

3003

Abstract

Purpose

This paper aims to examine travelers’ behavioral intention of traveling in the period of coronavirus by using the theory of planned behavior. The framework incorporates attitude, subjective norms, perceived behavioral control and a very crucial construct, i.e. perceived risk, as per the current critical scenario of COVID-19.

Design/methodology/approach

Data was collected using a survey instrument on the internet by posting the questionnaire link over social network web pages of online traveling websites. The data was analyzed using structural equations modeling with AMOS 22.0 and SPSS software and the proposed hypotheses were statistically tested. The sample under consideration constitutes 417 responses.

Findings

Empirical findings suggest that attitude, perceived behavioral control and perceived risk are significant for predicting behavioral intention while subjective norms do not. Then, these variables explained about 35% of the variance in the behavioral intention of traveling in the period of coronavirus.

Research limitations/implications

This study can benefit travelers, the tourism and hospitality industry, governments, the aviation industry and other relevant organizations as this paper offers the latest updates and essential information regarding traveler’s intention of traveling in the period of coronavirus. The study mainly focuses on India, so the generalizations of results to other countries are unwanted.

Originality/value

The primary value of this paper is that it tested the theory of planned behavior by incorporating perceived risk in the context of COVID-19. To the best of the authors’ knowledge, in the Indian context, there is no study, which has tested the TPB by adding perceived risk in explaining the Indian citizens’ behavioral intention of traveling in the period of Coronavirus.

Details

International Journal of Tourism Cities, vol. 8 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 18 April 2022

Sujood, Sheeba Hamid and Naseem Bano

This study examines the economic crisis caused by coronavirus on the global tourism industry in general and the Indian tourism industry in particular. This paper highlights the…

Abstract

Purpose

This study examines the economic crisis caused by coronavirus on the global tourism industry in general and the Indian tourism industry in particular. This paper highlights the strategies that tourism companies should implement in times of crisis to reduce the negative impact. It also discovers the business opportunities which can be offered amid this deadly pandemic.

Design/methodology/approach

The study is based on a systematic literature review. The literature has been explored by utilizing the keywords “economic crises,” “coronavirus,” “Indian tourism industry,” “Global tourism industry” on the three most popular databases namely Scopus, Web of Science and Google Scholar. In this study, statistics, current events, published research papers and a synthesis of news transmitted by various media sources were used to assess the economic crisis caused by coronavirus.

Findings

The obtained findings demonstrate that coronavirus severely affected the economy of the world and India. The pandemic has hit the economies that are dependent on tourism the worst. These countries are expected to bear the brunt of the crisis's consequences for longer than other economies. This coronavirus outbreak indicates that the tourism industry was unprepared to deal with such a pandemic, which affected and crippled the economy.

Research limitations/implications

This study demonstrates economic crisis, management strategies and business opportunities during any crisis, chaos and disaster, in addition to its academic contribution to the existing body of the literature. Policymakers and industry practitioners might be offered suggestions based on the findings of current study to design futuristic strategies for better economic crisis management. The data given in this study is timely because taking an exact idea of tourism losses through the data is difficult, as the data changes as quickly as the virus spreads.

Originality/value

This paper forms its originality by concentrating on the aspects of economic crisis, strategies to mitigate the negative impact of coronavirus on the tourism economy and detailing the business opportunities which these crises can offer. This paper provides an evaluation of the current status of the tourism economy of the world and India as well.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 4
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 22 March 2022

Sheeba Hamid, Mohd Azhar and Sujood

This paper aims to examine consumers’ behavioral intention (BI) to order food and beverage items using e-commerce during COVID-19 by incorporating trust (TRU) with the theory of…

2442

Abstract

Purpose

This paper aims to examine consumers’ behavioral intention (BI) to order food and beverage items using e-commerce during COVID-19 by incorporating trust (TRU) with the theory of planned behavior (TPB).

Design/methodology/approach

Data were collected via an online questionnaire, and the study used a total of 306 accurate and usable responses. The population of the study includes Indian consumers. Data were analyzed using SPSS 25 and AMOS 22.0. The proposed hypotheses were statistically tested.

Findings

The empirical results show that attitude (ATT), subjective norms (SN) and trust significantly and positively influence behavioral intention, while perceived behavioral control (PBC) is insignificant. This study reveals that the proposed model explained approximately 51% of the variance in the behavioral intention.

Research limitations/implications

Several theoretical and practical implications are drawn on the basis of the findings of the current study that can be used to make recommendations to e-commerce companies and help them understand the behavioral intention of consumers during COVID-19. Since the research is primarily focused on India, it is difficult to extrapolate the findings to other countries.

Originality/value

To the best of researchers’ knowledge, no single study was carried out in the Indian context that tested the influence of trust on the behavioral intention of ordering food and beverage items using e-commerce during COVID-19. Hence, the present study attempts to understand the factors influencing purchase intention in e-commerce and analyzes the relationship between these factors in the backdrop of COVID-19.

Details

British Food Journal, vol. 125 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 28 October 2022

Sheeba Juliet S., Vidhya M. and Govindarajan A.

This study aims to investigate the effect of externally applied magnetic force and heat transfer with a heat source/sink on the Couette flow with viscous dissipation in a…

Abstract

Purpose

This study aims to investigate the effect of externally applied magnetic force and heat transfer with a heat source/sink on the Couette flow with viscous dissipation in a horizontal rotating channel. The magnetic force is added to the governing equations. The effects of fluid flow parameters are observed under the applied magnetic force. In this system, the magnetic force is applied perpendicular to the plane of the fluid flow. In recent years, the magnetic field has renewed interest in aerospace technology. The physical and theoretical approach in the multidisciplinary field of magneto fluid dynamics (MFD) is applied in the field of aerospace vehicle design.

Design/methodology/approach

Authors use the perturbation method to solve and find the approximate solutions of differential equations. First, convert the partial differential equation to ordinary differential equation and calculate the approximate solutions in two cases. The first solution got by assuming heat generating in the fluid and the second one got when heat absorbing. After applying the external magnetic force, the effects of various fluid parameters velocity, temperature, skin friction coefficient and Nusselt number are found and discussed using tables and graphs.

Findings

It is found that the velocity of the fluid has decreased tendency when the rotation of the fluid and magnetic force on the fluid increases. The temperature of the fluid, Prandtl value and Eckert number increased when the heat source generated heat. When heat absorbs the heat, sink parameter increases and the temperature of the fluid decreases. Also, while heat absorbs, the temperature increases when the Prandtl value and Eckert number increase.

Originality/value

The skin friction coefficient on the surface increases, when the rotation parameter and the magnetic force parameter of the fluid increase. In the case of heat generating, the Nusselt number increased, while the Eckert number and Prandtl numbers increased. Also, the Nusselt number has larger values when the heat source parameter has near the constant temperature, and it has smaller values when the temperature varies. In the case of heat-absorbing, the Nusselt number decreased when the Eckert and Prandtl numbers increased. Also, the Nusselt number varies up and down while the heat absorbing parameter increases.

Details

Aircraft Engineering and Aerospace Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1748-8842

Keywords

Article
Publication date: 3 June 2024

Frank Nana Kweku Otoo

A learning-focused culture promotes creativity, innovativeness and the acquisition of novel insights and competencies. The study aims to explore the relationship between human…

Abstract

Purpose

A learning-focused culture promotes creativity, innovativeness and the acquisition of novel insights and competencies. The study aims to explore the relationship between human resource development (HRD) practice and employee competencies using organizational learning culture as a mediating variable.

Design/methodology/approach

Data were collected from 828 employees of 37 health care institutions comprising 24 (internationally-owned) and 13 (indigenously-owned). Construct reliability and validity was established through a confirmatory factor analysis. The proposed model and hypotheses were evaluated using structural equation modeling.

Findings

Data supported the hypothesized relationships. The results show that training and development and employee competencies were significantly related. Career development and employee competencies were significantly related. Organizational learning culture mediates the relationship between training and development and employee competencies. However, organizational learning culture did not mediate the relationship between career development and employee competencies.

Research limitations/implications

The generalizability of the findings will be constrained due to the research’s health care focus and cross-sectional data.

Practical implications

The study’s findings will serve as valuable pointers to policy makers and stakeholders of health care institutions in developing system-level capacities that promote continuous learning and adaptive learning cultures to ensure sustainability and competitive advantage.

Originality/value

By evidencing empirically that organizational learning culture mediates the relationship between HRD practices and employee competencies the study extends the literature.

Details

African Journal of Economic and Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-0705

Keywords

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