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Based on the perspectives of social capital, image motivation and motivation affordances, this paper explores the direct and moderation effects of different kinds of motivations (i.e. relationship-based motivation, community-based motivation and individual-based motivation) on users' continuous knowledge contributions in social question and answer (Q&A) communities.

The authors collect the panel data of 10,193 users from a popular social Q&A community in China. Then, a negative binomial regression model is adopted to analyze the collected data.

The paper demonstrates that social learning, peer recognition and knowledge seeking positively affect users' continuous contribution behaviors. However, the results also show that social exposure has the opposite effect. In addition, self-presentation is found to moderate the influence of social factors on users' continuous use behaviors, while the moderation effect of motivation affordances has no significance.

First, this study develops a comprehensive motivation framework that helps gain deeper insights into the underlying mechanism of knowledge contribution in social Q&A communities. Second, this study conducts panel data analysis to capture the impacts of motivations over time, rather than intentions at a fixed time point. Third, the findings can help operators of social Q&A communities to optimize community norms and incentive mechanisms.

The purpose of this paper is to predict the effect of bra pad specifications on breast deformation during jumping using a finite element (FE) method. Breast deformation is a key concern for women during exercise and can be effectively controlled with sports bras. In most studies, the deformation of breasts when wearing a sports bra is measured using motion capture devices to judge their effectiveness. However, the operation of such devices is highly complex and time-consuming. Computer-aided technology is an efficient way to simulate these experiments.

In this study, the breast model was obtained using three-dimensional (3D) scanning. Assembling models were obtained for FE analysis using reverse engineering and computer-aided design (CAD) software. The breast deformation results were obtained by completing pre-processing, solving and post-processing in the FE simulation software. To extend the application of these models, pads of different sizes and thicknesses within the bra were constructed to simulate the effect of pads on breast deformation.

The calculated root mean square errors were <1%, which indicated good agreement between the FE and experimental data in all the models. Nipple deformation was always the largest in most models. The smallest deformation occurred at the superior position of breasts in all models. In addition, larger pads were not effective in reducing breast deformation; however, thicker pads were.

The method developed in this study provides an effective way to predict breast deformation in multiple positions and is convenient for designing compression bras.

The reviews submitted by users are the foundation of user-generated content (UGC) platforms. However, the rapid growth of users brings the problems of information overload and spotty content, which makes it necessary for UGC platforms to screen out reviews that are really helpful to users. The authors put forward in this paper the factors influencing review helpfulness voting from the perspective of review characteristics and reviewer characteristics.

This study uses 8,953 reviews from 20 movies listed on Douban.com with variables focusing on review characteristics and reviewer characteristics that affect review helpfulness. To verify the six hypotheses proposed in the study, Stata 14 was used to perform tobit regression.

Findings show that review helpfulness is significantly influenced by the length, valence, timeliness and deviation rating of the reviews. The results also underlie that a review submitted by a reviewer who has more followers and experience is more affected by review characteristics.

Previous literature has discussed the factors that affect the helpfulness of reviews; however, the authors have established a new model that explores more comprehensive review characteristics and the moderating effect reviewer characteristics have on helpfulness. In this empirical research, the authors selected a UGC community in China as the research object. The UGC community may encourage users to write more helpful reviews by highlighting the characteristics of users. Users in return can use this to establish his/her image in the community. Future research can explore more variables related to users.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2020-0186.

With the increasing popularity of online courses, their quality has become a public concern. Based on the perspective of knowledge management, this study aims to identify comprehensive and granular quality factors of online courses and analyze the relationships between the factors.

Following the principles of the grounded theory, interpretive structural modeling and cross-impact matrix multiplication applied to classification (MICMAC) analysis methods, this research uses reviews and comments garnered from Zhihu, which is the most popular online question-and-answer community in China, to conduct the analysis.

Based on the text data, 50 factors that potentially affect the quality of online courses are obtained. The analysis identifies the hierarchical relationships and dependent correlations between the factors.

The research uses the knowledge transformation model to classify content elements according to their degree of descriptiveness and provides practical and effective suggestions for improving the quality of online courses.

In crises such as the coronavirus disease 2019 (COVID-19) pandemic, governments need to act in time to lead citizens toward rational reactions and disclose information effectively to the public. This paper aims to understand the content published by the government and identify how citizen engagement relates to content type and emotional valence.

The grounded theory approach was adopted and nine types of content posted by the government were observed. The data were obtained from “People's Daily”, an official Sina Weibo account representing the voice of the Chinese government, from January 3 to June 22 in 2020.

The analysis shows that information related to emotional support and social mobilization were the most reposted, while those mentioning immoral and illegal incidents were the most liked and commented. Also, it was found that positive posts tend to attract more likes, yet with fewer reposts than neutral posts.

The authors adopted thematic analysis and focused on the impact of post content and valence on user participation behavior. This study expands the existing literature. The government can improve crises management capability by learning about citizen engagement behaviors on social media.

The purpose of this study is to extract the real requirements of the owner (or users) for the construction project in the operation and maintenance stage completely and accurately and carry out the construction based on the requirements, to make the project status and operation and maintenance requirements (RO&M) consistent after delivered.

This study creatively proposes the operation and maintenance functions deployment (OMFD) under RO&M. In addition, the OPAR (naming is made up of the initials of owners, project, analysis and result) model is constructed to fully identify the requirements of both owners and projects. In this study, three typical construction projects are taken as examples to calculate the correlation strength between project characteristics (PC) and operation and maintenance requirements through the Apriori algorithm, and order parameters are obtained from the cost chain.

This study found that there are significant differences in the correlation strength between 11 types of RO&M and PC, in which the “cost of types” (TC) correlation of residential housing and factory buildings is the largest, while the largest correlation demand of commercial buildings is “safety of types” (TS) and “system” (S). Simultaneously, through the calculation of order parameters, the most influential factors on project characteristics are obtained.

This study could effectively help the owner (or users) to check whether the delivered project fully satisfy their real requirements and also extract the key technical points to realize RO&M, which can guide the accurate construction of the same type of projects.

This research establishes OPAR model to accurately identify the requirements of the project in the operation and maintenance stage and establishes the association rules between the requirements and the construction scheme, which is helpful for the project to construct under the expected requirements.

Continuance usage of mobile applications (apps) has attracted much attention from scholars and enterprises, while the extant research mainly focuses on continuance intention. The inner effect mechanism of the characteristics of apps is still unclear. Under the tenet of continuance usage behaviour, through analysis of characteristics derived from online reviews, this paper aims to establish an effective model and discloses the commonalities and differences between two mainstream apps, which are entertainment and knowledge apps.

The authors collected reviews of TikTok and Zhihu, which are typical representatives of entertainment and knowledge apps, respectively, from 2018 to 2020. They then derive effect factors and establish the effect model using grounded theory. A deep comparison is then conducted. They analysed the similarities and differences in the general effect model, internal effect mechanism and detailed characteristics of the two types of apps.

Entertainment app and knowledge apps share the same general effect mechanism; that is, the effect chain of characteristics to perceived value then finally to continuance usage behaviour. However, obvious differences also exist in detailed and specific effects between the two apps.

The present research is among the first to have a deep analysis of the comparison of entertainment apps and knowledge apps under the context of continuance usage behaviour. The findings contribute to understanding continuance usage behaviours. Suggestions are proposed on how to promote apps, which may benefit app managers.

Enterprises build online product community to expect users to contribute: opinion sharing (content contribution) and product consumption (product contribution). Previous literature rarely focused on both. The purpose of this paper is to explain user contribution mechanism by identifying content contribution and product contribution.

This research chose Xiaomi-hosted online product community (bbs.xiaomi.cn) and Huawei-hosted online product community (club.huawei.com) where users can freely share ideas and buy products at the same time. Data were crawled from 109,665 community users to construct dependent variable measurement, and 611 questionnaires were used to verify research hypotheses.

The results indicate that both cognitive needs and personal integration needs have a significant positive impact on browse behavior; social integration needs and hedonic needs have a significant positive impact on content contribution behavior. Browse behavior not only directly affects but also indirectly influences product contribution through content contribution behavior.

Findings of this research provide community managers with useful insights into the relationship between content contribution and product contribution.

This study explains the formation mechanism of user product contribution and reveals the relationship between user content contribution and product contribution in online product community. This paper provides a different way of theorizing user contributions by incorporating uses and gratifications theory into the “Motivation-Behavior-Result” framework.

This research explores the appropriateness of using a digital learning system based on a multiplayer online animated game in firefighting education and training. Use of the game improved learning was effective. It can increase learners' understanding of the taught content and their willingness to learn.

The research applies digital learning based on a multiplayer online animated game coupled with 3D and virtual reality (VR) technology. To verify the effectiveness of this approach, participants were divided into two groups, an experimental group (using the game) and a control group (not using the game). T-tests were used to compare the learning of the two groups.

Firefighting knowledge was significantly better among the experimental group than the control group. Learning was explored in three different domains: basic firefighting knowledge, fire extinguisher operation and fire source identification; the latter two showed statistically significant differences. After learners acquired knowledge from multimedia, the addition of a VR exercise effectively helped them to remember what they learned and increased their understanding of the taught content.

The approach proposed in this study applies digital learning via a multiplayer online animated game to explore the appropriateness of such games in firefighting education and training. Use of the game improved learning and was effective. It can not only increase learners' understanding of the taught content, but also their willingness to learn.

This research aims to explore ways to build a corporate media reputation by sponsoring a sports event (i.e. a marathon), by examining the effects of communication intensity, CEO commitment and cause fit that are most conducive to helping a sponsor gain media reputation benefits.

An empirical study of 122 Chinese marathon title sponsorships is employed that explores the relationship between sponsorship attributes and media reputation construction from the perspective of cause-related marketing theory. Hypotheses are tested with hierarchical regression and interaction analysis.

The results show that a high level of sponsorship communication intensity, the proximity of the sponsor to a sport property, the level of CEO commitment and the level of cause fit contribute to the media reputation of enterprise sponsors. Further analysis also reveals the different interaction effects of technical fit and institutional fit in the process.

This research has practical implications related to sport sponsorship management for event organizers and business operators that seek to promote the healthy and dynamic operations of the sponsor market. Several suggestions for future studies and strategies to increase the media reputation benefits can be drawn from the results of this paper. Sports sponsoring is a process of system engineering and strategic planning, and the integration and coordination of various types of resources are needed.

This study advances the current research about the impact of sponsorship attributes on the media reputation of sports sponsors. The differentiation and exploration of the two kinds of cause fit (i.e. technical fit and institutional fit) expand the dimension of fit in the field of sponsorship. Furthermore, this research provides an in-depth understanding of the mechanism that determines the media reputation benefits that sponsors can reap from a property's activities.