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Life is changing very fast, and its impact is observed in food pattern, consumer behavior and its ultimate market. In these broad outlines, 300 customers were studied in Anand districts of Gujarat. The restaurants and parlors that were studied were franchise models of Gujarat state only. Here in this study, six franchise food retailers were purposively selected. Data were analyzed through cluster analysis techniques. At the end, it was found high quality, better service, convenient location, presentation of food in parlor and restaurants, and zero time delivery are playing key roles for getting customers for the food.