Search results

This study integrates previous research on the intention to use Airbnb to determine which antecedents provide a parsimonious explanation.

Meta-analyses based on 61 samples estimate how 8 antecedents are associated with the intention to use Airbnb. Subsequent analyses utilize meta-analyses to estimate a regression model to simultaneously estimate the relationship between the antecedents and the intention to use Airbnb. Relative weight analysis then determined each antecedent’s utility.

A parsimonious model with only four antecedents (hedonic motivation, price value, effort expectancy and social influence) was nearly as predictive as the full eight-antecedent model. Ten moderating variables were examined, but none were deemed to consistently influence the relationships between the antecedents and the intention to use Airbnb.

Relatively few measures (i.e. four) effectively explain customers’ intentions to use Airbnb. When these measures cannot be readily influenced, alternatives are also presented. Implications for the travel industry are considered and straightforward approaches to increasing users are presented.

This is the first integrative review of customers’ intentions to use Airbnb. We integrate what is currently known about customers’ intentions to use Airbnb and then provide a robust model for Airbnb use intentions that both researchers and practitioners can utilize.

Taking as a point of departure the edited collection Yaraana (1999), ostensibly the first mainstream publication on gay writing from India, the purpose of this article is to trace the way Indian authors have dealt with the growing visibility of nonnormative sexualities. It suggests that from the start this debate has centered on a dyad between local and culturally specific sexual identities vs its globalized opposite, which is held to threaten regionally specific expressions. The continuing struggle for recognition and equality is revealing for a growing divide between those whose sexuality can rely on growing representation in Indian popular media, and those who feel increasingly marginalized.

This article revisits important texts that were published and publicly accessible in India from 1999 onwards. All the text considered and discussed were accessible outside academic networks and thus, available in mainstream bookstores, produced by Indian authors or long-term residents and available in English. Considering the vast language diversity of India as well as the complexity of gaining access to locally published materials, the analysis does not include texts that are only available in a vernacular language. Besides this, the article benefits from the direct input of key activists and scholars from India working on this topic.

Even if homosexuality has now been decriminalized in India, what emerges from the writing is a concern that globally hegemonic expressions of alternate sexualities might impact, homogenize and eventually eradicate locally specific expressions. Considering socioeconomic equality in India, this raises serious questions about those whose precarious positions may see them further marginalized because of this.

While there have been various overviews and analyses of the fight for decriminalization of homosexuality in India, so far there has not been an analysis how this benefited from a growing awareness and discussion in popularly accessible texts. This analysis also raises concerns that the fight for decriminalization might have negative consequences for those in marginalized positions.

Marketing, Marketing environment, Marketing strategy.

Post Graduate (MBA), Executive Education Program.

The present case study deals with the marketing strategies of Punascha (meaning re-beginning), a publisher of Bengali non-textbooks based in Kolkata, India. This case is suitable for teaching in Marketing Management course in a Post Graduate Program in Business Management. It could also be taken up for an executive program in marketing strategy. The case study is a live case study, which was based on in-depth interviews with the company people and company site visit. The case study discusses how Punascha started from a humble beginning in 1988 and became one of the leading publishers of Bengali books in India. The key focus of the case is on how a company can use marketing tools effectively (and uniquely) and become successful.

Understanding the basics of 4Ps of marketing and how they are used in synchronisation with each other to achieve the marketing objectives. Understanding the role of marketing environment in marketing strategy. Realizing the need of a new product development strategy. Assessing the need of non-traditional modes of marketing communications and its role in product promotion.

Teaching notes.

On completion of the case, the students will be able to understand the concept and importance of sustainability; understand how triple bottom line can help a company make a transition towards sustainability; evaluate the tensions between the three pillars of triple bottom line approach; assess the role of circular economy model as opposed to the conventional linear model in the transition of a company towards sustainability; and understand the sustainability challenge in an emerging market context.

Despite the promising growth potential of the plastics industry in India, it is faced with sustainability challenges owing to its detrimental impact on environment. To preserve the environment and human kind, the government made a bold announcement in 2018 to eliminate the use of highly polluting single-use plastics (SUPs) in the country. Amid this growing sustainability threat against plastics and the fall in demand of SUP items, this case illustrates that Sandip Patel, the plant manager of Cello Plastotech, is entrusted by the CEO with the responsibility of adopting a triple bottom line approach encompassing its three pillars, that is, people, planet and profits, as a response to the sustainability challenge. The strategic rethinking towards adopting sustainability required Patel to face the challenge of striking a balance between the three pillars of triple bottom line while also taking some valuable insights for plastic waste management from the circular economy model. While making a transition to sustainability, he needed to evaluate different options like stopping the manufacture of SUPs and look for alternatives, use of biodegradable raw material which was expensive but environment friendly or manufacture such durable plastic products that would replace SUPs.

The case is aimed at teaching the topic Triple Bottom Line approach in the courses of business strategy and sustainability in under-graduate and post-graduate level courses in the discipline of Management. It can also be used as a supplementary reading in courses like Corporate Social Responsibility and Circular Economy. In emerging markets’ context, these topics are generally taught to MBA students in courses like strategic management, sustainable business and business ethics.

Teaching notes are available for educators only.

CSS 11: Strategy.

This study aims to investigate the influence of wall curvature in a semicircular thermal annular system on magneto-nanofluidic flow, heat transfer and entropy generation. The analysis is conducted under constant cooling surface and fluid volume constraints.

The mathematical equations describing the thermo-fluid flow in the semicircular system are solved using the finite element technique. Four different heating wall configurations are considered, varying the undulation numbers of the heated wall. Parametric variations of bottom wall undulation (f), buoyancy force characterized by the Rayleigh number (Ra), magnetic field strength represented by the Hartmann number (Ha) and inclination of the magnetic field (γ) on the overall thermal performance are studied extensively.

This study reveals that the fluid circulation strength is maximum in the case of a flat bottom wall. The analysis shows that the bottom wall contour and other control parameters significantly influence fluid flow, entropy production and heat transfer. The modified heated wall with a single undulation exhibits the highest entropy production and thermal convection, leading to a heat transfer enhancement of up to 21.85% compared to a flat bottom. The magnetic field intensity and orientation have a significant effect on heat transfer and irreversibility production.

Further research can explore a wider range of parameter values, alternative heating wall profiles and boundary conditions to expand the understanding of magneto-nanofluidic flow in semicircular thermal systems.

This study introduces a constraint-based analysis of magneto-nanofluidic thermal behavior in a complex semicircular thermal system, providing insights into the impact of wall curvature on heat transfer performance. The findings contribute to the design and optimization of thermal systems in various applications.

The chapter discusses how adolescents are moving beyond the dichotomy of biological and linguistic socialization, forming interpretive meanings at home through the reading of literature in their mother tongue, Bengali. Involving cultural relevance and non-vulnerability, the chapter conceptualizes “leisure activities” and “leisure pursuits” of reading practice of the IXth and Xth graders from both Bengali and English medium schools in Kolkata. The discussion from the theoretical construction mentions the further conceptualization of reading habits and language choice. This is where adolescents derive their agency. Adolescents from the Indian and especially from the Bengali perspective have a path of colonial discourse. From historical standpoint, the change in Bengali language and its grammar structure has influenced the acceptance of Bengali literature among adolescents in varying degrees through generations. Using mixed methods and content analysis, the chapter focuses on young teenagers’ narration on the way they maneuver curriculum and literature in their respective homes. Authors, for example, Sunil Gangopadhyay, Satyajit Ray, and Bibhutibhushan Bandyopadhyay, form the Bengali identity construction in the present time. Rabindranath Tagore’s, Sarat Chandra Chattopadhyay’s and Bankim Chandra Chatterjee’s works are always prevalent in the Bengali language syllabus. These are considered the foundational modern literary figures of pre-independent India. These are taught from a nationalist and gender discourse perspective. The adolescents in this chapter also read those at a minimum level at home and attempt to juggle the difficult vocabulary involved. The simple language of post-independent literature is much sought after by teenagers compared to pre-independent literature. Sunil Gangopadhyay’s Kakababu series, Satyajit Ray’s Feluda and Professor Shanku series, and Bibhutibhushan Bandopadhyay’s Chander Pahar stand out among the adolescents from both English and Bengali medium unanimously in this chapter.

India has the largest public distribution system (PDS) in the world, working through over five million fair price shops (FPS) to distribute food grains among its beneficiaries at a subsidized rate. In this paper, the authors study the inventory system of Indian FPS. The system involves a distributor, who is solely responsible for the replenishment of the FPS. In a real-world scenario, the distributor is subjected to random supply and transportation disruptions. The purpose of this paper is to investigate and minimize the impacts of such disruptions.

In this paper, the authors adopt a simulation-based technique to explore the impacts of various traits of disruptions like frequency and duration on the FPS inventory system. A simulation model for the Indian FPS is developed and the impacts of disruptions are investigated by a case study.

The authors use a simulation-based optimization technique to suggest a simple managerial change that can lead to a minimization of inventory shortage up to 60 per cent and system cost up to 21 per cent over the existing practice.

The present study addresses the FPS inventory system of Indian PDS, which is by its nature unique and has not been considered by any other previous literature. The findings of this study will be of particular interest to the policy-makers to build a more robust PDS in India.

The learning objectives are intended to stimulate the students’ comprehension of the various challenges faced by Indian startups in the digital ecosystem. With the changing working dynamics in organizations around the globe, managers are expected to explore unconventional business models to facilitate operational growth. The case study is a valuable resource for graduate students to enhance and evolve their critical thinking and solution-oriented skills as forthcoming managers of digital businesses. Students should be able to analyze the case, respond to the questions and evaluate the consequences of workplace flexibility, moonlighting and its applicability in an organizational context. With the Indian Government introducing schemes such as the Digital India initiative and Startup India, it is predicted that numerous startups will opt for digital business standards and a remote work approach. The case bridges classroom theories and a real-life digital company to help students connect with emerging market scenarios.

During the digital era, India witnessed a shift in companies’ work culture, which amplified when COVID-19 hit the country. Organizations started to work remotely and experienced the numerous benefits it brought. The comfort of working from home was greater for digital businesses whose significant operations could be performed online. However, is it really that productive for digital companies to telecommute? The case illustrates how a digital company, Career Pandit, formed in 2018, unfurls and expands its business and further highlights the challenges the pandemic raised concerning people management. In addition to the discussion, the purpose of the case is to determine the implication of workplace flexibility and moonlighting and how Indian startups cope with the uncertain future challenges it brings.

Under graduate and postgraduate students.

Teaching notes are available for educators only.

CSS 6: Human Resource Management.