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The global pandemic has been an issue of concern to every nation of the world. The effect of COVID-19 on entrepreneurial activities has engendered a lot of discussions in existing and ongoing literature. This chapter investigates the challenges, impact and opportunities available to social entrepreneurs in the Nigerian context. The study revealed the role of social entrepreneurs and COVID-19 pandemic incidence and effect in Nigeria. The state mechanism is deemed an accelerator and a stimulus needed to eventually steer investment and economy growth, taking into account the Nigerian social challenges complexities and dynamism; the challenges are too immense to be handled efficiently by the government. The idea of development in the Nigerian context remains an area of learning, which has evolved as a sub-set of entrepreneurship practices and theories. Therefore, it is recommended that the Nigerian government programmes be structured to build enabling environments to promote highly enthusiastic social entrepreneurs who are imaginative and revolutionary in contributing positively to achieve better socio-economic results while encouraging social entrepreneurs' emergence.

Most aspects of brand loyalty rely heavily on brand awareness. However, the information processing of brand awareness in customers, which is significant in buying decisions or customers' feedback experiences, is still unknown in the available literature. This study investigates how dynamic brands awareness affect customers in buying what they buy and how they buy them. The current study's entire goal is to comprehend the phenomenon of customer preferences and choices in the Nigerian context. The study asserts that there is a need to provide critical information that will improve customers' hypotheses testing in making a choice and preferences in creating brand awareness. It is necessary for brand builders and marketers to achieve and maintain the ultimate level of awareness through great gift items, pricing tactics, sales promotion, and sponsorship of programmes and events creatively and consistently. Meaningful customer relationship management programmes and activities must be established to constantly improve brand awareness.