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The purpose of this study is to explore the perception of medical undergraduate students regarding their behavior towards use and non-use of e-books. It also elucidates their preferences between print and electronic book format.

It is a quantitative study based on survey method. A semi-structured questionnaire was used to collect the data from final year medical students of three medical colleges of Lahore, Pakistan. Statistical package for social sciences (SPSS) was used to analyse 232 useable questionnaires.

The findings indicate that the use and non-use of e-books is almost equal among students. The students who use e-books mostly access them through Google books, and they used e-books for academic purpose. Users were convinced about the benefits of e-books such as easy access, 24/7 availability and up-to-date information. However, users and non-users of e-books preferred to use printed version of books. Non-users identified that e-books often distract them because of different links on the website, and they do not want to change their habit of reading printed books. Moreover, they are satisfied with printed books available in their libraries and hesitant to read on screen.

The present study is limited to the medical sciences; its results cannot be generalizing to other academic disciplines.

The findings of the study will assist the medical libraries to improve their e-books collection and also negotiate the publishers for its licence issues. The study will also encourage the librarians to acquire handheld devices and load them with e-books for their users.

This is believed to be the first study on the use of e-books in the perspective of medical students in Pakistan.

The COVID-19 outbreak has disrupted the habits of customers as well as their shopping behavior. This study aims to critically examine the associated benefits and challenges of online shopping from the perspective of customers in the COVID-19 pandemic.

A systematic review of the relevant literature published between 2020 and 2022 was conducted via performing comprehensive search query in leading scholarly databases “Scopus and Web of Science” with the restriction of their predefined subject category of “Business.” Overall, 30 research studies were selected for the review and a significant number of studies were published in 2021 (n = 15).

The research findings revealed that customers are motivated to shop online because of perceived benefits such as time-saving, convenience, 24/7 accessibility, interactive services without physical boundaries, trust, website attractiveness and cost-saving. However, challenging factors such as financial scams, privacy concerns, poor quality of products and services, fake promotions and reduced social interaction have hindered the growth of online shopping. The recommendations regarding designing marketing strategies, secured transaction, multiple payment options, trust building, protection of privacy, promotion via social media, effective mechanism to secure and timely delivery of product are helpful to improve the service quality of online shopping.

The outcomes of this research are valuable to online retailers and policymakers, as it highlights how the benefits can enhance customers’ shopping intentions and minimize the impact of associated challenges. This study also recommends the redesigning of user-friendly interfaces of online shopping websites and ensures their privacy, security and performance on a regular basis.

Open access (OA) has emerged as a modern academic publishing paradigm that strives to provide all members of society with free access to scholarly knowledge. This study aims to assess the behavior of faculty members to publish in OA journals from the perspective of the decomposed theory of planned behavior (DTPB).

A quantitative survey research design based on a cross-sectional survey approach was applied to investigate the phenomenon. The data were collected through a structured questionnaire from 338 faculty members of two large universities in Pakistan.

The findings of the study indicate that behavioral intentions (β = 0.664, p < 0.01), subjective norms (β = 0.159, p < 0.01) and perceived behavioral control (β = 0.238, p < 0.01) positively while attitude toward behavior negatively affected the actual behavior of the university faculty members to publish in OA journals.

The study offers theoretical implications for researchers and practical implications for educational authorities, policymakers and funding agencies.

The study fills the literature gap and offers insight into the OA publishing behavior of academicians from the perspective of DTPB.

The purpose of this study is to investigate the impact of technology orientation (TO) on firm performance (FP). This study also aims to identify the mediating role of firm innovativeness (FI) in the relation between TO and FP.

Quantitative approach has been adopted for analyzing the impact of TO on FP in software houses located in two big cities of Pakistan. Mean, standard deviation, correlation and regression analysis were used.

Results proved that of TO predicts FP and FI mediate the relationship between TO and FP.

This study used cross-sectional further studies may be conducted using longitudinal research design for achieving in-depth insights.

Software houses should focus on TO and innovativeness for improving their performance.

This research guides the way to improve performance TO and innovativeness of software houses based on the empirical results.

objective of the present investigation is to examine the influence of Hall on the peristaltic mechanism of Johnson-Segalman fluid in a heated channel with elastic walls. The transmission of heat is carried out. Relevant equations are computed for heat transfer coefficient, temperature and velocity. Low Reynolds number assumptions and long wavelength are employed. The interpretation of various parameters is analyzed. The results indicate that the heat transfer coefficient, temperature and velocity are larger for viscous material in comparison with Johnson-Segalman material.

The transmission of heat is carried out. Relevant equations are computed for heat transfer coefficient, temperature and velocity. Low Reynolds number assumptions and long wavelength are employed. The interpretation of various parameters is analyzed. The results indicate that the heat transfer coefficient, temperature and velocity are larger for viscous material in comparison with Johnson-Segalman material.

The formulation of paper is executed as follows. Section 2 comprises problem summary and mathematical design. Solution methodology is discussed, and expressions for temperature, velocity and coefficient of heat transfer are derived in Section 3. Graphical outcomes for the parameters are reported in Section 4. Conclusions are outlined in Section 5.

Peristaltic phenomenon of fluids has a definite role in many physiological, industrial and engineering processes. The mechanical devices for instance finger and roller pumps operate via this process, and it is quite significant for vasomotion of blood vessels, consumption of food via esophagus, chyme flow in gastrointestinal zone, toxic liquid flow in nuclear industry and transport of corrosive fluids.

Literature review witnesses that information about peristalsis of conducting fluid in a heated channel with flexible walls and Hall effect is scarce. So, our goal is to discuss the peristaltic activity of non-Newtonian fluids in flexible channel. Johnson-Segalman fluid is taken into account. This model is used to allow non-affine deformations. Experimentalists relate “spurt” with wall slip. That is why the work presented is original.

The novel mechanical, chemical and thermodynamics characteristics of both single- and multi-wall carbon nanotubes (CNTs) make them a subject of much attention for the scientists and engineers from all domains. Fluid flows subject to CNTs are significant in biomedical engineering, energy storage systems, domestic and industrial cooling, automobile industries and solar energy collectors, etc. Keeping such effectiveness of CNTs in mind, this paper aims to examine peristaltic flow subject to CNTs in an asymmetric tapered channel. Both single and multiple walls CNTs are considered. The viscosity of nanomaterial depends on nanoparticles volume fraction and temperature. Total entropy rate through second law of thermodynamics is calculated. Heat source/sink and nonlinear heat flux are accounted.

The complicated flow expressions are simplified through lubrication approach. The velocity, temperature and entropy expressions are numerically solved by the built-in-shooting method.

The solutions for entropy generation, temperature and velocity are plotted, and the influences of pertinent variables are examined. The authors noticed that entropy generation is an increasing function of the Brinkman number.

The originality of this work is to communicate peristaltic CNTs-based nanomaterial peristaltic flow of viscous fluid in an asymmetric channel. No such consideration is yet published in the literature.