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1 – 9 of 9S. Christofle, C. Papetti and M. Ferry
To know the role of online social media (OSM) on the experience and communication of a gay film festival (ZeFestival) in a tourist destination: Nice, France
Abstract
Purpose
To know the role of online social media (OSM) on the experience and communication of a gay film festival (ZeFestival) in a tourist destination: Nice, France
Methodology/approach
Literature review accompanied with a qualitative study and netnographic analysis.
Findings
Informs on the use of OSMs by both organizers and festival goers, with a much poorer involvement of stakeholders than was envisaged. Proposes avenues for finding the causes of this lack of communication and sharing of the online experience.
Research limitations/implications
An exploratory study of a single gay film festival. The research work should be extended to other gay cultural events in Nice and France as a whole.
Practical implications
Recommendations for online experience sharing and communication before, during, and after the event.
Originality/value
This theme has been hardly broached on an international scale and never in a French context.
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Catherine Papetti, Sylvie Christofle and Vanessa Guerrier-Buisine
The aim of this chapter is to present in a pedagogical way the main digital tools used by tourism-related businesses, especially by hospitality businesses. The main purpose of…
Abstract
Purpose
The aim of this chapter is to present in a pedagogical way the main digital tools used by tourism-related businesses, especially by hospitality businesses. The main purpose of this chapter is to illustrate our discussion with concrete examples and to give a set of advices for efficient use of those tools.
Methodology/approach
Literature review was conducted on conceptual issues, as well as managerial and marketing aspects of digital tools, their value and use in the hospitality industry.
Findings
This chapter highlights the fact that needs in terms of digitalisation depend on the size of the hotel. The main differences can be explained by differences in terms of hotel capacity, and digital technologies should be customised to different types of structures.
Research limitations/implications
This chapter is exploratory in nature, based on a literature review.
Practical implications
It provides clear and practical guidance about the way independent hospitality businesses could use digital tools for marketing purposes. It also suggests the most efficient digital technologies to improve their performance in the field of marketing and customer relationship management.
Originality/value
The chapter demonstrates the huge gap between best practices in the hospitality industry and the way independent enterprises really use, in practice, the digital tools for marketing purposes. It shows how digital technologies could be used in a more efficient way, to take advantage of their full potential.
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Abstract
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Solange Montagné Villette and Irene Hardill
The purpose of this paper is to seek to conribute to debates on disadvantage and social exclusion by examining the evolution of the concept of “periphery”, with specific reference…
Abstract
Purpose
The purpose of this paper is to seek to conribute to debates on disadvantage and social exclusion by examining the evolution of the concept of “periphery”, with specific reference to Paris.
Design/methodology/approach
The paper draws on research undertaken on the “suburbs” of Paris in order to highlight some of the socio‐spatial dimensions of social exclusion.
Findings
The notion of periphery has evolved from being a purely spatial concept, to a functional concept, and during the crises of the 1980s it became a key social concept in France.
Originality/value
Today, it is the absence of employment, or common values which characterises those who make up a social periphery. It is the unwaged, or the poor (in waged work or retirees), and immigrants, who live in the Parisian socio‐suburban periphery.
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This chapter treats the luxury hotel concept and practice and its recent trends in the tourism industry. This niche market is expanding rapidly with changing global income…
Abstract
This chapter treats the luxury hotel concept and practice and its recent trends in the tourism industry. This niche market is expanding rapidly with changing global income structures and increasing complexity of the hospitality sector. Its clientele comprises quality-seeking, prestige-striving, and high-spending customers. The chapter first explores the concept of luxury in relation to hotels. It further groups various associated assets into tangibles and intangibles to discuss their recent trends across the world. It is suggested that companies and destinations active in the luxury hotel market or contemplating entry take these trends into account to gain and/or maintain competitiveness.
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