Search results
1 – 10 of 54The purpose of this paper is to explore the prospect of using neurophenomenology to understand, design and test phygital consumer experiences. It aims to clarify interpretivist…
Abstract
Purpose
The purpose of this paper is to explore the prospect of using neurophenomenology to understand, design and test phygital consumer experiences. It aims to clarify interpretivist approaches to consumer neuroscience, wherein theoretical models of individual phenomenology can be combined with modern neuroimaging techniques to detect and interpret the first-person accounts of phygital experiences.
Design/methodology/approach
The argument is conceptual in nature, building its position through synthesizing insights from phenomenology, phygital marketing, theoretical neuroscience and other related fields.
Findings
Ultimately, the paper presents the argument that interpretivist neuroscience in general, and neurophenomenology specifically, provides a valuable new perspective on phygital marketing experiences. In particular, we argue that the approach to studying first-personal experiences within the phygital domain can be significantly refined by adopting this perspective.
Research limitations/implications
One of the primary goals of this paper is to stimulate a novel approach to interpretivist phygital research, and in doing so, provide a foundation by which the impact of phygital interventions can be empirically tested through neuroscience, and through which future research into this topic can be developed. As such, the success of such an approach is yet untested.
Originality/value
Phygital marketing is distinguished by its focus on the quality of subjective first-personal consumer experiences, but few papers to date have explored how neuroscience can be used as a tool for exploring these inner landscapes. This paper addresses this lacuna by providing a novel perspective on “interpretivist neuroscience” and proposes ways that current neuroscientific models can be used as a practical methodology for addressing these questions.
Details
Keywords
Andi Rahadiyan Wijaya, Jan Lundberg and Uday Kumar
A common model in the age‐based replacement policy is based on the cost attribute and assumes that the model parameters are known. In practice, the model parameters are estimated…
Abstract
Purpose
A common model in the age‐based replacement policy is based on the cost attribute and assumes that the model parameters are known. In practice, the model parameters are estimated from limited historical data, which brings uncertainty into the model. Moreover, minimizing the cost is not the only goal of the maintenance activity. From the decision maker's point of view, the multi‐attributes and the uncertainty of the age‐based replacement policy are two important aspects to take into consideration in the decision‐making process. The purpose of this paper is to propose an approach for a robust‐optimum multi‐attribute age‐based replacement policy.
Design/methodology/approach
The proposed approach is based on a combination of the multi‐attribute age‐based replacement policy and robust design problem philosophy. A case study is provided for illustrating the application of the proposed method.
Findings
It is found that the proposed approach can determine the interval time for preventive replacement that provides a robust and optimum solution for a multi‐attribute age‐based replacement policy.
Practical implications
The proposed approach can be used by the decision maker in determining a robust‐optimum interval time for preventive replacement of multi‐attribute age‐based replacement, a time interval which is not only optimum, but also robust.
Originality/value
This paper presents an approach that simultaneously considers the multi‐attributes and the uncertainty in the age‐based replacement policy which is, to date, not available.
Details
Keywords
This chapter draws on feminist theorizing on rape culture and victim blaming, and proposes a concept, racialized victim blaming, as a useful tool for understanding discourse on…
Abstract
Purpose
This chapter draws on feminist theorizing on rape culture and victim blaming, and proposes a concept, racialized victim blaming, as a useful tool for understanding discourse on state violence.
Methodology/approach
The concept of racialized victim blaming is applied to historically analyze the genesis of the carceral state, and deconstruct public debates on police shootings and immigration crises.
Findings
This chapter argues that racialized victim blaming is used as a discursive tool to legitimize and mystify state violence projects. Officials and the media use racialized logics and narratives to blame the victims of state violence for their own suffering, justifying continued or increased state violence.
Originality/value
The concept of victim blaming is most often associated with violence against women. Here I demonstrate that victim blaming is also a useful tool for understanding state violence, particularly when attention is given to the place of racializing narratives.
Details
Keywords
MANY and sundry are the worries which fall to the lot of the librarian, and the matter of book‐repair is not the least among them. The very limited book‐fund at the disposal of…
Abstract
MANY and sundry are the worries which fall to the lot of the librarian, and the matter of book‐repair is not the least among them. The very limited book‐fund at the disposal of most public library authorities makes it imperative on the part of the librarian to keep the books in his charge in circulation as long as possible, and to do this at a comparatively small cost, in spite of poor paper, poor binding, careless repairing, and unqualified assistants. This presents a problem which to some extent can be solved by the establishment of a small bindery or repairing department, under the control of an assistant who understands the technique of bookbinding.
C.W. Von Bergen, Barlow Soper and John A. Parnell
Many managers and scholars agree that diversity is a positive factor that leads to competitive economic advantage for organisations. However, this assertion remains largely…
Abstract
Many managers and scholars agree that diversity is a positive factor that leads to competitive economic advantage for organisations. However, this assertion remains largely untested. To examine the implied relationship between firm performance and diversity, performance at minority‐friendly organisations was compared to that at other organisations within the same industry. Results indicated that minority friendly firms significantly outperformed the market, indicating that diversity in organisations may be related to economic success. This finding has significant strategic implications.
Details
Keywords
James A. Pinder, Rob Schmidt, Simon A. Austin, Alistair Gibb and Jim Saker
Despite being a common term in the literature, there is little agreement about what the word “adaptability” means in the context of the built environment and very little evidence…
Abstract
Purpose
Despite being a common term in the literature, there is little agreement about what the word “adaptability” means in the context of the built environment and very little evidence regarding practitioners’ understanding of adaptability. This paper aims to examine what practitioners in the building industry mean when they talk about “adaptability”.
Design/methodology/approach
This study adopted a qualitative approach, involving 82 unstructured face-to-face interviews with practitioners from a range of professional disciplines in the construction industry, including architects, engineers, facilities managers, property agents and planners. The interview transcripts were coded inductively to identify themes in the qualitative data.
Findings
The interview data revealed a wide range of perspectives on adaptability, particularly regarding terminology, the meanings practitioners associate with adaptability and the way in which these meanings are communicated to others in the industry. The applied meaning of adaptability varied depending on context.
Practical implications
Conflicting language, and different interpretations of adaptability, is a potential barrier to the development of adaptable buildings. A clearer articulation of the meaning of adaptability (particularly by clients) during briefing and design could give rise to a more appropriate level of adaptability in the built environment.
Originality/value
This study has addressed a gap in the existing literature by foregrounding the voices of industry practitioners and exploring their (sometimes very different) interpretations of adaptability in buildings.
Details
Keywords
Andy Turner, Bethan Williams and Julie Barlow
Notes that living with arthritis involves pain and fatigue, physical limitations, problems with social relationships and loss of social and leisure activities. Describes the…
Abstract
Notes that living with arthritis involves pain and fatigue, physical limitations, problems with social relationships and loss of social and leisure activities. Describes the psychosocial challenges associated with living with arthritis and examines whether, as a result of attending an arthritis self‐management programme (ASMP), participants felt more capable of meeting those challenges. Interviews were conducted with 16 participants before they attended the ASMP; two weeks after completing the course; and at eight months. During the ASMP, participants benefited from developing an empathic relationship with their peers, thereby reducing feelings of isolation. The ASMP also promoted positive behavioural changes such as exercise, relaxation and pain management. A greater sense of personal control served as a precursor for involvement in initiatives aimed at providing solutions for their local arthritis communities. Suggests a self‐management programme can provide a forum that facilitates peer support and improves coping skills.
Details
Keywords
Rob Buckingham and Peter Davey CBE
Examines Robofish, a prototype high speed, vision guided robot with anend‐effector that is able to grasp slippery fish and accurately placethem within a deheading machine…
Abstract
Examines Robofish, a prototype high speed, vision guided robot with an end‐effector that is able to grasp slippery fish and accurately place them within a deheading machine. Describes the vision system, the two fingered gripper and the robot which has two rotating arms. Outlines the software for the robot and gives results of initial trials. Concludes that with careful design, a fish can be grasped reliably and with the necessary accuracy in order to achieve yield improvements on fish deheading exceeding 1 per cent.
Details