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In today's world, events are used as a mean to achieve an array of objectives including changing behaviours. This chapter asserts the importance of marketing in encouraging sustainable behaviours by children through events. Thus, it examines the most effective way of marketing to contribute to shift behaviours in a young age having events as an ally. The question that poses is how marketing and more specifically social marketing can help to plan, create, design and promote sustainable events for children. Bearing that in mind, and based on a semi-systematic literature review, one developed a comprehensive conceptual framework intending to show how it is possible to encourage sustainable children's behaviour through events. Results suggest that social marketing can play a significant role in changing children's behaviour towards sustainability. It is argued that there is a creation of ‘value’ even that behaviour change is only temporary. Furthermore, it is suggested that social marketing represents a viable approach when seeking to educate children and change their behaviours towards the adoption of more sustainable practices. This chapter advances theoretical knowledge by offering a conceptual framework and by suggesting a way forward in marketing sustainable events for children.

Agribusiness has stood out in the economy sector as a form of countryside-city interaction due to its productive chain characterized by modernization coming from cities, especially in the industrial area. Thus, the present study analyzed corporate social responsibility (CSR) in the context of agribusiness, based on a survey of articles published in the Scopus database. The main objective of the research is to analyze whether the agribusiness sector has incorporated CSR into its internal policy.

For this, the methodology used was researching through a systematic literature review, in which 14,720 documents on CSR were found. When restricting the search for CSR in agribusiness, 44 articles were found, and it was noticed that three were based on analysis in Latin America, which were the object of the study.

From this, it was realized that the literature on the subject is scarce, but of fundamental importance for its adoption in the sector, as it brings economic and environmental benefits not only to companies but also to society as a whole.

Although CSR is not yet the total solution to socioeconomic and environmental problems, it can be used as a strategy for raising companies’ awareness, based on the development of an organizational environmental culture, which brings competitive advantages over competitors who adopt them.

The topic of CSR is a recent discussion in the academic field, which is why it has few studies. Thus initially, we sought to analyze it in the scenario in Latin America, as presented in the present work. However, as a future stage of research in the area of CSR, this topic will be analyzed as an academic master’s degree in the context of the BRIC countries.

The increase of foreign investment in industrial activities has accelerated the restructuring of production and new ways of managing the workforce in Brazil, especially in the car industry. Based on the investigation of new auto plants in Rio de Janeiro state in the 1990s, this text intends to bring more arguments to a general discussion about the relationship between the global and the local, emphasizing the point of view of localities that receive foreign direct investments, and suggesting that transnational companies benefit from the conditions offered to attract investments, but also stimulate the creation of new political and economical structures that may produce new forms of participation from local and regional political actors.