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Every second, vast amounts of data are generated and stored on the Internet. Data scraping makes these data accessible and usable for business and scientific purposes. Web-scraped data are of high value to businesses as they can be used to inform many strategic decisions such as pricing or market positioning. Although it is not difficult to scrape data, particularly when they come from public websites, there are six key steps that analysts should ideally consider and follow. Following these steps can help to better harness the business value of online data.