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This study aims to examine the perceptions of political figures and campaign strategists in Kuwait regarding the adoption of virtual political campaigns during the COVID-19 pandemic. By using an enhanced version of the technology acceptance model (TAM), it seeks to understand and quantify their attitudes toward these digital campaign methods. This study can be considered as a bold contribution to the discussion on digital transformation of virtual channels for the promotion of bold innovation and social impact in Kuwait.

Data was gathered from 82 participants, comprising 47 politicians and 35 campaign managers in Kuwait. A comprehensive method involving both questionnaires and face-to-face interactions was implemented to ensure a thorough collection of relevant data, aiming to support the research’s objectives effectively.

The results underscore the significant influence of perceived ease of use, perceived usefulness and the newly integrated factor of perceived convenience on the attitudes toward virtual political campaigns. These factors collectively shape the willingness and approach of political entities in embracing digital campaigning avenues. The findings also indicate that digital transformation in the design and implementation of virtual campaigns can be grounded on positive attitudes and perceptions.

The research fills a critical gap in existing literature by examining large-scale attitudes toward virtual political campaigns in Kuwait’s unique context. It offers novel understandings of how political figures and campaign managers perceive and adapt to technological advancements in campaign strategies, mainly during unprecedented crisis times like the COVID-19 pandemic. This study contributes to academic discourse and has practical implications for the evolution of political campaigning strategies in a digital age. A direct implication of our study is also the need to promote further future research on the capacity of digitally transformed channels for political campaigns to be venues of bold innovation. It also highlights the need to provide citizens with training and awareness for this new era of prompt responses to their requirements toward sustainable development and innovation.

This study aims to examine the attitudes of the Kuwaiti public towards governmental campaigns on social media (GCSM) regarding the country’s Vision 2035. Specifically, it investigates the effect of GCSM on three attitudinal dimensions (i.e. cognitive, emotional and behavioural).

This study is designed using random sampling. Responses from 630 social media users were obtained using a survey questionnaire (Appendix). The results of data analysis indicate that GCSM had a positive impact on the attitudes of participants towards Vision 2035.

Based on the findings, recommendations are outlined to increase the efficiency of GCSM. This study is unique because no other study has examined the attitudes of Kuwaiti citizens towards GCSM or investigated the effects of these campaigns on citizens’ attitudes in terms of cognitive, emotional and behavioural components. The results can assist decision makers in identifying the effectiveness of such campaigns and taking measures accordingly.

This research provides a new evaluation of the role of virtual campaigns in Kuwait. It highlights the crucial and increasing role of virtual campaigns on citizens’ attitudes Towards Kuwait’s Vision 2035, and it found that virtual campaigns should be used as an addendum to conventional political campaigns in Kuwait.

This study aims to focus on how virtual campaigns are affecting voters in the elections of Kuwait, as well as whether such virtual campaigns will replace traditional campaigns in the post-COVID era.

This qualitative research adopts a purposeful sample when selecting participants from candidates and the managers of electoral campaigns in Kuwait. Fifteen participants were selected, which has been sufficient to achieve data saturation, and then, textual data were collected via semistructured interviews from 15 candidates and the managers of electoral campaigns in Kuwait during the COVID-19 pandemic.

The findings indicate that candidates preferred using virtual campaigns which enabled them to reach voters during the time of COVID-19’s lockdown. Majority of responses underlined that social media platforms do direct political messages to the voters. Hence, social media platforms should be perceived as preferred medium for communicating with supporters, especially in the post-COVID-19 era. However, some responses uphold the importance of keeping traditional political campaigns due to the peculiar nature of the Kuwaiti community where there is a need for socialization and meeting face-to-face with voters.

This research provides a new evaluation about the role of virtual political campaigns in Kuwait. It highlights the crucial and increasing role of virtual political campaigns in attracting voters; nevertheless, it found that virtual campaigns should be used as addendum to conventional political campaigns in the post-COVID-19 era in Kuwait.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Kuwait is looking to transition from its current position in the global economy into a forward-thinking hub of trade and commerce. To do this Kuwait is relying on a social media campaign to get the population on board.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

The present study is intended to assess the risk factors associated with digital buying. Also aims to design and develop an instrument to assess the digital buyers risk factor score (DBRFS) in light of pandemic.

Present investigation uses a quantitative approach to achieve the stated objectives. The survey instrument for the purpose of assessing risk factors associated with digital buying was developed in two phases. The present study adopts theory of planned behaviour (TPB), built based on the theory of reasoned action (TRA). The data were collected and analysed considering 500 valid responses, sampling unit being digital buyers using social media platforms in tyre-II city of India. The data collection was undertaken between June 2021 and August 2021. The instrument is designed and validated using exploratory factor analysis (EFA) followed by confirmatory factor analysis (CFA).

The present research identified six perceived risk factors that are associated with digital buying; contractual risk, social risk, psychological risk, perceived quality risk, financial risk and time risk. The DBRFS of male is 3.7585, while female is 3.7137. Thus, risk taking by the male and female is at par. For the age group 15–30, DBRFS is 3.6761, while age group 31–45 noted as 3.7889 and for the 46–50 age groups it is measured as 3.9649.

The marketers are expected to have the knowledge about how people responds to the pandemic. The outcome of the research helps to understand consumer behaviour but disentangling consumer’s “black box” is challenging especially during global distress. The present study outcome helps the digital shopkeepers to respond positively to meet the needs of digital buying.

The scale development and to quantify the DBRFS. A deeper understanding of about digital consumers during pandemics will help digital shopkeepers to connect issues related digital buying.