Search results

Metaverse technology is of interest to researchers and practitioners in tourism and hospitality. The metaverse offers tourists the capacity to enjoy unprecedented tourism experiences. These opportunities may radically change the tourism and hospitality landscape. This study aims to examine how metaverse experiences affect tourists' cognitive processing, satisfaction and loyalty toward metaverse tourism using the stimulus-organism-response paradigm and cognitive experiential self-theory.

An online survey was undertaken to gather information from 329 respondents who were frequent users of different metaverse applications to meet the study's objectives. Data were evaluated through partial least squares structural equation modelling.

The findings revealed that metaverse experiences, such as immersion, escapism and enjoyment, had a significant positive impact on metaverse organismic experience. Additionally, metaverse cognitive processing positively influenced metaverse tourist responses, including satisfaction and loyalty, with tourist involvement acting as a moderator.

This study provides guidelines for metaverse developers and travel industry professionals to encourage visitor satisfaction and loyalty to metaverse tourism.

Metaverse 技术引起了旅游和酒店业的研究人员和从业人员的兴趣。 元宇宙为游客提供了享受前所未有的旅游体验的能力。 这些机会可能会从根本上改变旅游业和酒店业的格局。 本研究旨在使用刺激-有机体-反应 (S-O-R) 范式和认知体验自我理论 (CEST) 研究虚拟世界体验如何影响游客的认知处理、满意度和对虚拟世界旅游的忠诚度。

为了实现研究目标, 我们开展了一项在线调查, 从 329 名经常使用不同元宇宙应用程序的受访者那里收集信息。 通过偏最小二乘结构方程模型 (PLS-SEM) 评估数据。

研究结果表明, 虚拟世界体验, 如沉浸、逃避现实和享受, 对虚拟世界有机体体验有显着的积极影响。 此外, 虚拟世界的认知处理对虚拟世界游客的反应产生了积极影响, 包括满意度和忠诚度, 游客的参与起到了调节作用。

这项研究为元宇宙开发人员和旅游行业专业人士提供指导方针, 以鼓励游客对元宇宙旅游的满意度和忠诚度。

El Metaverso esta siendo de de interés para investigadores y profesionales en turismo y hotelería. Este avance tecnológico ofrece al turista la capacidad de disfrutar de experiencias turísticas inéditas, generando oportunidades que pueden cambiar radicalmente el panorama de la industria del turismo. Este estudio tiene la intención de examinar cómo las experiencias del metaverso afectan el procesamiento cognitivo, la satisfacción y la lealtad de los turistas hacia el turismo del metaverso utilizando el paradigma de estímulo-organismo-respuesta (S-O-R) y la auto-teoría cognitiva experiencial (CEST).

Se realizó una encuesta en línea para recopilar información de 329 encuestados que eran usuarios frecuentes de diferentes aplicaciones de metaverso para cumplir con los objetivos del estudio. Los datos se evaluaron a través de modelos de ecuaciones estructurales de mínimos cuadrados parciales (PLS-SEM).

Los hallazgos revelaron que las experiencias del metaverso, como la inmersión, el escapismo y el disfrute, tuvieron un impacto positivo significativo en la experiencia organísmica del metaverso. Además, el procesamiento cognitivo del metaverso influyó positivamente en las respuestas de los turistas del metaverso, incluidas la satisfacción y la lealtad, y la participación del turista actuó como moderador.

Este estudio proporciona pautas para los desarrolladores de metaversos y los profesionales de la industria de viajes para fomentar la satisfacción y la lealtad de los visitantes al turismo de metaversos.

This era is an era of social media (SM); thus, it is an essential tool for communication among individuals and organizations. The excessive use of SM by employees has raised many questions about their job performance. Therefore, there is a dire need to investigate the effects of SM use on an employee’s job performance mediated by knowledge exchange. Furthermore, the purpose of this paper is to examine how the organization’s SM rules can moderate the relationship between personal and work-related use of SM with information sharing and obtaining information.

Quantitative methodology was used and randomly 1,200 questionnaires data were collected physically from the employees of the public and private sectors in Pakistan. To examine the hypothesized relationships, partial least squares (PLS), rather than covariance-based structural equation modeling, was used to analyze the data. For this reason, multivariate technique, Smart PLS-3.2.1, was used for data analysis.

The findings of this study demonstrated that personal and work-related use of SM could enhance employees’ job performance through knowledge exchange, and SM rules have adverse impacts on the relationships between SM use and knowledge exchange.

This study provides a novel model for the investigation of whether SM use affects employees’ job performance. Furthermore, it will help the policy makers and researchers regarding the management of SM use at work.

The sources and platforms utilized for environmental communication have been significantly expanded by the emergence of social media. The validity, form, and content of environmental communication processes are particularly radical departures from conventional media, making personal green blogs important of study as areas of everyday culture politics where people make understanding of environmental challenges. There is currently a lack of research on how social media might encourage green behaviours. This research reveals the impact of social media use and green blogging on green purchasing behaviour, which is supported by the social learning theory. Present study shows that social media use and green blogging have a substantial positive connection, drawing on a sample of 580 respondents from Pakistan examined using structural equation modelling. Both notions have a considerable impact on consumers' intentions to make green purchases, and social media trust plays a moderating role in this relationship. Furthermore, social media trust considerably modifies the connections between green blogging and social media use that is related to green behaviour. The current study is novel and offers important information to understand how social media might promote eco-friendly habits and behaviour.

The environmental performance of organizations has come under public policy limelight since the phenomenal increase of natural resource degradation and industrial waste. Thus, green concepts have been put forward, but the implementation of green practices faces many barriers and challenges. These barriers require attention as organizational practices are negatively affecting the environment leading to global warming and climate change. Therefore, this chapter systematically identifies four internal barriers including inadequate management commitment and support, insufficient technology competence and infrastructure, financial constraints, the uncertainty of economic benefits, and eight sub barriers within an organization concerning green concepts implementation. Moreover, this chapter also identifies four external barriers including lack of stakeholder's interest, inadequate environmental administrative support, scarce academic research, and lack of green collaborative practices, and eight sub barriers outside an organizational context concerning green concept implementation. The barriers in this research were identified by reviewing the existing literature on the topic. This chapter advances the green literature by identifying multiple barriers and challenges to the successful implementation of green concepts in organizations. This is of significance as if these barriers are tackled strategically, it would reduce environmental degradation problems and help make financial gains. Moreover, this research can help managers understand the key barriers to green concept implementation and provide guidance to them when attempting to implement green practices in their organizations. This research would also motivate researchers to extend further investigation on how to overcome such barriers and find out strategies to mitigate the barriers to green concept implementation to effectively address environmental issues.