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International Journal of Social Economics, vol. 32 no. 5
Type: Research Article
ISSN: 0306-8293

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Mastering Business for Strategic Communicators
Type: Book
ISBN: 978-1-78714-503-0

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Book part
Publication date: 19 October 2017

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Mastering Business for Strategic Communicators
Type: Book
ISBN: 978-1-78714-503-0

Content available
Book part
Publication date: 19 October 2017

Abstract

Details

Mastering Business for Strategic Communicators
Type: Book
ISBN: 978-1-78714-503-0

Content available
Book part
Publication date: 19 October 2017

Abstract

Details

Mastering Business for Strategic Communicators
Type: Book
ISBN: 978-1-78714-503-0

Content available

Abstract

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International Journal of Sports Marketing and Sponsorship, vol. 1 no. 2
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 2 November 2021

Cong Zhao, Abu Hanifa Md. Noman and Kaveh Asiaei

The development and maintenance of a long-term relationship with customers are essential for banks to bolster their profits and thrive in a competitive environment. This study…

1302

Abstract

Purpose

The development and maintenance of a long-term relationship with customers are essential for banks to bolster their profits and thrive in a competitive environment. This study aims to explore the key factors that influence individuals' bank-switching behavior in the Malaysian retail banking industry to provide insights to bank managers to develop effective customer retention strategies.

Design/methodology/approach

A convenient sampling technique was used to distribute questionnaires to bank customers in Malaysia. A total of 312 utilizable questionnaires were obtained for further analysis. For the data analysis, the authors used explanatory factor analysis (EFA), confirmatory factor analysis (CFA) and logit and probit models to identify the determinants of bank-switching behavior of bank customers in Malaysia.

Findings

This study revealed that switching costs, effective advertising from competitors, inconvenience, price factor and service failures significantly influence customers' retail bank-switching behavior in the Malaysian context. The findings bring some significant policy implications for bank management decisions.

Research limitations/implications

The non-probability, convenience online sampling method may not be generalized to the population. However, the descriptive demographic statistics show that the findings provide a reasonable representation of the Malaysian population.

Originality/value

This study empirically investigates the determinants of individual customers' retail bank-switching behavior in the Malaysian context. This study is the first of its kind to observe the unique feature of price factor as a determinant of individual customers' switching behavior in the Malaysian retail banking industry, contrasting previous similar studies in different countries.

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International Journal of Bank Marketing, vol. 40 no. 2
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 April 1987

Raymond Gerrard

Four years ago there assembled in the Manchester Club a hundred people representing the construction industry, along with those concerned with development both public and private…

Abstract

Four years ago there assembled in the Manchester Club a hundred people representing the construction industry, along with those concerned with development both public and private. The North West Regional Group of Eight who promoted this half‐day conference posed the question ‘What can be done to increase demand for the construction industry's services in the North West?’. Begging bowls to London were out of the question, any revival had to be promoted from within the region; these were the clear conclusions of the conference. A Working Party was set up to develop the theme and this resulted in the publication of a report, ‘Renaissance North West’, in May 1987 produced on behalf of the Group of Eight by the North West Civic Trust and financed by the Interbuild Fund, the Building Centre Trust, the National Council of Building Material Producers, the Manchester Society of Architects, the Building Employers Confederation and the Builders Merchants Federation. Two thousand copies of this report are already in circulation — it draws attention to the history of the region, its massive contribution to the country's wealth, the high quality of life; and, above all, the prospects for those who will live, work and play in the region in the future.

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Property Management, vol. 5 no. 4
Type: Research Article
ISSN: 0263-7472

Book part
Publication date: 13 March 2019

Steven Gerrard

Up until the turn of the millennium, there had been very little positive representation of women and women in action characters in the action film genre. Two notable exceptions…

Abstract

Up until the turn of the millennium, there had been very little positive representation of women and women in action characters in the action film genre. Two notable exceptions were Ellen Ripley in the Alien movies and Sarah Connor in the Terminator franchise. Whilst this has certainly changed over the last 20 years, one action/horror/science fiction heroine remains neglected: Project Alice in the six Resident Evil films. Portrayed by Milla Jovovich, and loosely based on the platform game character, Project Alice is strong, driven, motivated and tough. This chapter will, through detailed analysis of character, her physical presence through the clothing she wears, psychogeographical aspects, her use of weapons and narrative arc, clearly demonstrate the importance of Project Alice to the horror genre.

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Gender and Contemporary Horror in Film
Type: Book
ISBN: 978-1-78769-898-7

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Article
Publication date: 13 November 2019

Maurizio Massaro, Francesca Dal Mas, Nick Bontis and Bill Gerrard

The purpose of this paper is to deepen resource-based view theory by analyzing how intellectual capital (IC) affects performance in temporary teams and by showing the moderating…

Abstract

Purpose

The purpose of this paper is to deepen resource-based view theory by analyzing how intellectual capital (IC) affects performance in temporary teams and by showing the moderating role of integrative mechanisms.

Design/methodology/approach

The research context focuses on 153 national teams of football (NTF), also referred to as national soccer teams, as an example of temporary groups. A partial least squares (PLS) methodology was utilized on a data set built from transfermarkt.com and FIFA world rankings. Three main hypotheses were developed and tested using first a PLS and then an OLS approach.

Findings

The results show how IC contributes to performance, extending the findings of previous studies to the context of temporary teams. Additionally, the results show how some integrative mechanisms such as assembly decisions and team leader experience influence temporary team performance by creating an interaction effect with existing IC.

Originality/value

This study contributes to IC theories for three reasons. First, it applies IC research to a specific research context: temporary teams, where specific organizational capabilities are required to coordinate resources. Second, the study analyzes the role of integrative mechanisms as moderators of the relationship between IC and performance in temporary teams. Third, the study focuses on NTF as an example of temporary teams.

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