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The present study addresses the literature gap on cultural linkages, traditions, cultural recognition and the perceived benefits of consumers in the orange economy. The article focuses on analyzing the impact of traditions and cultural linkages on the relationship between cultural recognition and the perceived benefits of consumers.

The empirical study is conducted on a sample of 393 consumers from the city of Arequipa, Peru utilizing structural equation modeling (SEM) with Smart PLS software.

The research results demonstrate that traditions and cultural ties are important factors that entrepreneurs must consider in the production and marketing process to enhance the benefits perceived by consumers by providing cultural identity within the products.

The study provides theoretical implications that fill the existing gap in understanding the relationship between cultural recognition and perceived benefits. Additionally, it offers practical implications for the development of the cultural ecosystem, involving artisans, artists, cultural managers, entrepreneurs, businessmen, government authorities, non-governmental organizations and international organizations.

The purpose of this study is to analyze the moderating effect of adaptability on the relationship between cognitive social capital and innovation capacity in companies in the tourism sector. The study aims to contribute to a better understanding of the direct and indirect linkage generated between these variables.

The research was designed under the quantitative approach, and an empirical study was carried out by applying a questionnaire to 300 companies located in Arequipa, Perú. Data processing was conducted using partial least squares structural equation modeling using Smart PLS software.

The results demonstrate the existence of a positive and significant direct relationship between cognitive social capital and innovation capacity. Furthermore, it was found that adaptability moderates this relationship, improving the results. The study shows that shared goals and culture facilitate the transfer of knowledge, which allows the exploration of new opportunities, and that the accommodation of business resources enables companies to respond quickly to new market requirements, promoting the capacity for innovation.

Organizations operate in an environment of intense competition. Therefore, developing the capacity for innovation is essential to stay competitive. Managers must strengthen cognitive relationships by sharing objectives and culture with their contacts, in addition to developing the ability to respond to market changes. This will stimulate the creation of new products and services.

This document adds value to the literature on social capital and innovation, demonstrating the importance of adaptability and its moderating effect on the relationship between cognitive social capital and innovation capacity. This has not been explored before. The research shows how these three variables act synergistically in a model, improving results, which is essential to achieve the competitiveness of companies in the tourism sector of an emerging country.