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Article
Publication date: 30 December 2022

Sunil Tiwari, Patita Paban Mohanty, Imali N. Fernando, Ibrahim Cifci and Mahendra Babu Kuruva

This paper aims to investigate the specific tea tourism (TT) determinants. This paper uses the Porter’s Diamond model to critically examine how India and Sri Lanka gained a…

Abstract

Purpose

This paper aims to investigate the specific tea tourism (TT) determinants. This paper uses the Porter’s Diamond model to critically examine how India and Sri Lanka gained a competitive advantage in the international market.

Design/methodology/approach

A cross-country study was conducted in which TT destinations in both India and Sri Lanka were considered for study. TT stakeholder perspectives were assessed through the Porter Diamond model, whereas data collection was based on a structured questionnaire that adopted the conceptual model (refer to the questionnaire as annex 1).

Findings

This study revealed that each determinant of Porter’s Diamond model (i.e. Factor Conditions – FC, Demand Conditions – DC, Related and Supporting Industry – RSI, Firm Strategy, Structure and Rivalry – SSR, Government – GO and Situational Force – SF) is playing a significant role in TT and India has an edge on Sri Lanka as a TT destination over each determinant of Porter Diamond model.

Research limitations/implications

This study restricts its scope to the present TT stakeholders of India and Sri Lanka, comprising 6 latent variables and 31 indicators, offering opportunities for future research to tourists and local residents in TT using the same model variables, and indicators.

Practical implications

This study highlights the emerging TT destinations in India and Sri Lanka by sensitizing the competitiveness and comparativeness using Porter’s Diamond model through the partial least squares structural equation modeling.

Originality/value

This study reflects a unique way of exploring emerging TT destinations through Porter’s Diamond model, signifying the competitive advantage.

目的

为了研究茶旅游的具体决定因素, 本文采用波特钻石模型批判性地检验印度和斯里兰卡如何在国际市场上获得竞争优势。

设计/方法论/方法

以印度和斯里兰卡作为茶旅游目的地进行的一项跨国研究。基于一项结构化问卷(附件1)进行数据收集, 并通过波特钻石模型评估茶旅游利益相关者的观点。

发现

研究表明, 波特钻石模型的每个决定因素:因子条件(FC)、需求条件(DC)、相关和支持产业(RSI)、企业战略、结构和竞争(SSR)、政府(GO)和情境力量(SF)都在茶旅游中发挥着重要作用。作为茶旅游目的地, 印度比斯里兰卡在波特钻石模型的每个决定因素方面都更具有优势。

研究局限/启示

目前的研究范围仅限于印度和斯里兰卡目前的茶旅游利益相关者, 包括六个潜在变量和31个指标, 为未来研究茶旅游中游客和当地居民的未来研究使用相同的模型变量和指标提供了可能。

实践启示

本研究使用波特钻石模型和PLS-SEM模型来突出印度和斯里兰卡作为新兴茶旅游目的地的竞争力和可比性。

创意/价值

这项研究展现了一种通过波特钻石模型来探索新兴茶旅游目的地的独特方法, 表明了它的竞争优势。

Propósito

Para investigar los determinantes específicos del turismo del té, el documento actual emplea el modelo del Diamante de Porter, examinando de forma crítica, cómo India y Sri Lanka obtuvieron una ventaja competitiva en el mercado internacional.

Diseño/metodología/enfoque

Este estudio se llevó a cabo en dos destinos turísticos del té como India y Sri Lanka. Las perspectivas de las partes interesadas en el turismo del té se evaluaron a través del modelo del Diamante de Porter, mientras que la recopilación de datos se basó en un cuestionario estructurado, adaptado del modelo conceptual (consulte el cuestionario como anexo 1).

Conclusiones

El estudio reveló que cada determinante del modelo del Diamante de Porter; Las condiciones de los factores (FC), las condiciones de la demanda (DC), la industria relacionada y de apoyo (RSI), la estrategia, la estructura y la rivalidad de la empresa (SSR), el gobierno (GO) y la fuerza situacional (SF) están desempeñando un papel importante en el turismo del té e India tiene una ventaja sobre Sri Lanka como destino de turismo de té sobre cada determinante del modelo de Porter.

Limitaciones/implicaciones de la investigación

El estudio actual restringe su alcance a las partes interesadas en el turismo del té de la India y Sri Lanka, que comprende seis variables latentes y 31 indicadores, ofreciendo oportunidades para futuras investigaciones a los turistas y residentes locales en el turismo del té utilizando las mismas variables e indicadores del modelo.

Implicaciones prácticas

El presente estudio destaca los destinos emergentes del turismo del té en India y Sri Lanka, sensibilizando la competitividad y la comparabilidad, utilizando el modelo del diamante de Porter y el modelo PLS-SEM.

Originalidad/valor

Este estudio refleja una forma única de explorar los destinos emergentes del turismo del té a través del modelo de diamante de Porter, lo que significa la ventaja competitiva.

Book part
Publication date: 7 March 2022

Vanessa GB Gowreesunkar, Patita Paban Mohanty and Shem Wambugu Maingi

This chapter proposes an insight of the involvement of children in sustainability activities at the African Network for Policy Research and Advocacy for Sustainability (ANPRAS), a…

Abstract

This chapter proposes an insight of the involvement of children in sustainability activities at the African Network for Policy Research and Advocacy for Sustainability (ANPRAS), a non-governmental organisation (NGO) established in Mauritius and affiliated with the African Union. The objective is to demonstrate that children, as ambassadors, and through civic actions, can assume leading positions to remind communities of their responsibilities towards the achievement of sustainability goals. The methodology is based on desk-based research, archived documents at ANPRAS office and information from its website. Data were analysed using the interpretivist paradigms. The overall findings show that children, as sustainability ambassadors, can act as potential agents of change, as they play pivotal roles in decision-making of their parents. Engaging children in sustainability actions transforms children into sustainability advocates and in return, they are empowered to rope in their parents, relatives, friends and peers. Children as sustainability transformers have successfully demonstrated how they aligned themselves with the philosophy of ANPRAS: a small step in sustainability, a significant step in philanthropy. Unlike a number of studies which portray children as undermined members of the community, this chapter by shows that children in Mauritius occupy a leading position in civic actions and sustainability activities organised by ANPRAS provide anecdotal evidence on children's pivotal roles in attaining sustainability goals. The chapter advocates for children empowerment which should be a core component of sustainability initiatives, as children's support is required to achieving the Sustainable Development Goals (SDGs). As a result, recommendations from this chapter give sufficient substance to explain that children are neither passive nor powerless. The conclusion of this chapter serves as inspiration to other NGOs and organisations seeking to engage children, as ambassador in sustainability initiatives.

Details

Children in Sustainable and Responsible Tourism
Type: Book
ISBN: 978-1-80117-657-6

Keywords

Content available
Book part
Publication date: 7 March 2022

Abstract

Details

Children in Sustainable and Responsible Tourism
Type: Book
ISBN: 978-1-80117-657-6

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