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The purpose of this research is to analyze the shifting perceptions of international tourists to Jeju Island and provide practical lessons to the tourism industry. Specifically, in regard to three United Nations Educational, Scientific and Cultural Organization (UNESCO) natural World Heritage sites in Jeju, this research measures the most salient topics mentioned by tourists to inform a more accurate perception of the island’s most valuable natural assets as reported by tourism experiences.

This study used a Web crawler to gather over 1,500 English language reviews from international tourists from a famous travel information website. The collected data were then preprocessed for stemming and lemmatization. After this, the processed text data were analyzed through a latent Dirichlet allocation (LDA)-based topic modeling approach to identify the most prominent clusters of ideas mentioned and represent them visually through graphs, tables and charts.

The findings from this research suggest that there are ten identifiable topics. Topics focusing on “adventure,” “summits” and “winter” showed noticeable increases, whereas topics focusing on “sunrise peak” and “UNESCO” have decreased over time. There is a trend for international tourists to be ever more conscious of the adventurous and rugged aspects of Jeju, and the novelty of mentioning UNESCO status seems to have worn off. Furthermore, there is the proclivity for tourists to mention “worth” and “enjoy” more as time goes on.

This study applies LDA-based topic modeling and LDAvis using user-generated online reviews with time-series analyses. Consequently, it provides unique insights into the changing perceptions of ecotourism on Jeju today, as well as contribution to smart tourism fields.

This study aims to disclose the antecedent factors for predicting support for cruise tourism in the Bahamas. It investigated the relationship between residents’ support for cruise tourism and the four indicators that were the positive/negative impact of cruise tourism on the community, perceived conflicts in sharing information and concerns about the COVID-19 pandemic.

Using 278 surveys of local residents near major cruise ports in the Bahamas, this study identified the salient variables in tourism impact and conflict factors. The survey questionnaire was adapted and developed from relevant studies and modified to suit the context of cruise tourism.

The results revealed that residents’ perceived conflict was insignificantly associated with their support for cruise tourism. In contrast, their concerns about COVID-19 and perceptions of the positive and negative cruise tourism impacts were statistically significant in predicting the likelihood of support for tourism.

This study suggests implications for enhancing the long-term growth of the cruise industry, which is vulnerable to environmental threats such as Covid-19.

Collaboration has become a key paradigm in community-based tourism literature. Yet, it has not been well understood in destination branding. This chapter delineates a conceptual model to better describe and explain the nature and dynamism of collaborative branding for destinations. The model is based on a review of theoretical constructs of interorganizational collaboration process and the reconciliation of two product branding models. It suggests that the model begins in a context of environmental forces and evolves sequentially through the phrases of problem-setting, direction-setting, implementation, evaluation, and outcome.

Julio Aramberri, Ph.D., is Professor of Tourism at Drexel University (Philadelphia, Pennsylvania, USA. Email: ja43@drexel.edu). Previously, he worked for the Spanish Tourist Office in different capacities including the CEO position (1987–1990). He has recently been appointed to be the dean of the School of Cultural Studies at Hoa Sen University, Ho Chi Minh City, Vietnam. His areas of research are marketing, consumer behavior, and the sociology of travel and tourism. He has also published in other areas such as political sociology, US life and culture, and global challenges.