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Article
Publication date: 27 February 2024

Heriberta Heriberta, Nurdiana Gaus, Muhammad Azwar Paramma and Nursita Utami

Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self…

Abstract

Purpose

Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self, it must be intentionally managed to obtain its optimum results. This study aims to illustrate how personal branding may also pose unintentional and unconscious strategic tool for women academics in academia to help them get wider visibility and increase their chances of getting into leadership positions.

Design/methodology/approach

We employed a case study approach and convenience sampling to select our unit of analysis. Three universities in both public and private universities in the eastern regions of Indonesia were purposefully selected, and interviews were held with 30 female leaders occupying and occupied middle and lower leadership hierarchies.

Findings

Our research shows that, despite their unintentional, unplanned and poorly designed personal branding, women have been able to advance to their current leadership positions by building their own rooms for practising their own preferred leadership values to get them visible and heard. This way is performed through a gendered networking, previous leadership experience and bureaucratic requirements. The consequence of such a practice may limit the range of visibility to getting noticed as worthy individuals for senior leadership roles. This might be one reason why women are scarcely found in senior leadership positions.

Originality/value

We propose that natural strategies of constructing, narrating and marketing or communicating personal branding in academia through authentic actions can also be helpful for the success of women to get to leadership roles in a smaller and ambient environment.

Details

Qualitative Research Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 18 June 2020

Nurdiana Gaus, Jasruddin Daud Malago, Muhammad Basri, Mustaking Mustaking, Muhammad Azwar Paramma, Nina Maharani and Retno Angraeni

This paper aims to examine factors influencing the productivity in research and publication between science and social science.

Abstract

Purpose

This paper aims to examine factors influencing the productivity in research and publication between science and social science.

Design/methodology/approach

A qualitative approach with interviews for 40 academics in four public universities in Indonesia was applied to get an in-depth understanding of the issues.

Findings

The results of this study demonstrated that individual factors instead of institutional factors that contributed to the productivity of academics in science as compared to academics in social science.

Originality/value

Despite there were influential effects of institutions in which the socializing process of internalizing the values, norms and scientific roles under the auspice of qualified supervisors or advisors, there seemed to be an individual capacity that comes in between. The implications of this study are discussed in the article.

Details

Journal of Applied Research in Higher Education, vol. 13 no. 2
Type: Research Article
ISSN: 2050-7003

Keywords

Article
Publication date: 10 April 2019

Nurdiana Gaus

The purpose of this paper is to examine the impacts of the politicisation of women academics body in higher education as a result of the implementation of audit culture of new…

Abstract

Purpose

The purpose of this paper is to examine the impacts of the politicisation of women academics body in higher education as a result of the implementation of audit culture of new public management.

Design/methodology/approach

The research was conducted in Indonesian universities, by conducting interviews to collect data from 20 women academics from two universities in eastern regions of Indonesia.

Findings

The impacts of audit culture on women academics’ body in this study can be understood from the constraints told by them, reflected on the creation of several types of bodies.

Research limitations/implications

This paper, though, has some limitations in terms of the inclusion of only women academics, exclusion of male academics and of their limitations of addressing important constructs to elaborate the politicisation of the women body, such as culture, religion, patriarchy, and academic tribes and territories.

Practical implications

The results of this study are important for the policy maker of Indonesia to take into account “gender perspective” on research productivity and publication policy to effectively obtain the political objectives of the government. For higher education in Indonesia, the result of this study may give an indication of the importance to establish different and distinctive standards of work performance evaluation on research and publication for female and male academics.

Originality/value

The analysis of this issue is framed within the bipolar diagram of power that seeks to gain political-economic function of the body (bio-power), via a set of control mechanisms of sovereign power to regulate and manipulate the population (bio-politics), developed by Foucault (1984).

Details

Journal of Applied Research in Higher Education, vol. 11 no. 4
Type: Research Article
ISSN: 2050-7003

Keywords

Article
Publication date: 4 June 2019

Nurdiana Gaus

The purpose of this paper, which is drawn on Indonesian academic women’s experiences, is to examine the extent to which the aesthetics of existence or true life of women academics…

Abstract

Purpose

The purpose of this paper, which is drawn on Indonesian academic women’s experiences, is to examine the extent to which the aesthetics of existence or true life of women academics in relation to the truth telling, played out within the interaction between philosophy and politics, is affected by the application of NPM in research and publication productivities, and the way in which women academics are voicing their opinions toward this issue.

Design/methodology/approach

In total, 30 women academics across two geographical region (east and west) universities took part in this research, sharing their perceptions and the way they criticize this policy to the audiences (Indonesian government), framed within the concept of parrhesia (truth telling), parrhesiastes (truth teller) of Foucault and the pariah of Arendt.

Findings

Using semi-structured interviews, this research finds that women academics in Indonesian universities have shown discursive voices and stances to the extent to which they agree and oppose this policy, showing the patterns similar to those of parhesiastes and pariah. The implication of this study is addressed in this paper.

Originality/value

This research, via the lenses of Parrhesia and Pariah, finds several kinds of philosopher roles of women academics in Indonesian universities, such as apathetic philosophers or depraved orators and Schlemihl figure of Pariah, and Parrhesiastic philosophers of Socrates and a conscious figure of Pariah.

Details

Qualitative Research Journal, vol. 19 no. 3
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 2 May 2017

Nurdiana Gaus

The purpose of this paper is to show the research process which is laid on the interrelated aspects of paradigm-research-based approaches and research designs.

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Abstract

Purpose

The purpose of this paper is to show the research process which is laid on the interrelated aspects of paradigm-research-based approaches and research designs.

Design/methodology/approach

It draws on my PhD research project experience, where I deployed these interrelated aspects informing my methodological perspective to produce quality research via the generation of legitimate research findings.

Findings

From this practice, my chosen held paradigm, constructionism, has guided me to proceed with my research process, leading to the selection of a research approach (qualitative case study) and research designs (interviews, observation, and document analysis).

Originality/value

This conduct helps valorise the legitimacy of my research findings to produce legitimate knowledge. This reflective account of the research process can become a lesson for others who wish to go through a legitimate process of selecting the research approaches and research designs, particularly, in social sciences.

Details

Qualitative Research Journal, vol. 17 no. 2
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 28 February 2023

Husni Thamrin, Nurdiana Gaus, Fajar Utama Ritonga and Sultan Baa

New Public Management (NPM) has been assumed to be a challenge to patronage and paternalism. However, feminist scholars have challenged such an image and argued that NPM has been…

Abstract

Purpose

New Public Management (NPM) has been assumed to be a challenge to patronage and paternalism. However, feminist scholars have challenged such an image and argued that NPM has been the representation of men's languages and bodies from which gender inequality is perpetuated. This paper examines how NPM introduced in academia has perpetuated gender inequality, examined through the abjected meaning of women's languages and bodies to conform to NPM's defined ideal bodies of abstract workers.

Design/methodology/approach

Indonesian universities from two different geographical locations were chosen as sites to conduct the research, using interviews with 30 women academics.

Findings

This study revealed that gender inequality in Indonesian universities is persistent because women academics have practiced “an adapting stance” via employing a gendered strategy of adaptation toward two patriarchal systems: the abjection of maternal bodies and its associated discourse of motherhood, and the religious-driven roles and expectations interpreted in cultural norms and traditions.

Originality/value

This research has brought forward a new way of understanding the persistence of gender inequality in academia via the “adapting stance” of women academics through the lenses of the abjected body and language of women, coupled with religious aspects that regulate that body.

Details

Journal of Applied Research in Higher Education, vol. 15 no. 5
Type: Research Article
ISSN: 2050-7003

Keywords

Article
Publication date: 8 September 2015

Nurdiana Gaus and David Hall

The purpose of this paper is to examine how academics resisted and accommodated changes towards the reform process in higher education institutions in Indonesia which has…

Abstract

Purpose

The purpose of this paper is to examine how academics resisted and accommodated changes towards the reform process in higher education institutions in Indonesia which has introduced market-driven principle of new public management and the principle of Neo-Weberian model. Using the theory developed by Scott concerning the resistance patterns by powerless or subordinated groups through “weapon of the weak”, this study aimed at mapping the resistance exhibited by Indonesian academics.

Design/methodology/approach

This study was a case study using semi-structured interviews conducted with 30 academics in three state universities in Indonesia.

Findings

The results of this study demonstrated that academics in Indonesian universities resisted and accommodated the policy reform using their discursive, unobtrusive tactics of resisting.

Research limitations/implications

The method of data collection used in this research was based on the interview alone. It would be useful to consider to deploy other forms of data collection such as, observation to allow the building up of strong trusthworthiness of the findings of this research.

Practical implications

The authors believed that this study may be useful to give better understandings for policy makers on implementing policies by considering aspects of behaviours of academics as street level bureaucrats in accepting, interpreting, and implementing policy imperatives. These results might also be beneficial for policy makers from other sectors outside higher education in effectuating policy imperatives.

Originality/value

The authors argued that, academics actively responded to external pressures which contradicted their own values and beliefs with their unique intellectual strategies by which have been overlooked in the formulation of policy.

Details

International Journal of Sociology and Social Policy, vol. 35 no. 9/10
Type: Research Article
ISSN: 0144-333X

Keywords

Article
Publication date: 8 September 2015

Nurdiana Gaus and David Hall

The purpose of this paper is to understand the under life of Indonesian academics during ongoing implementation of government-driven policy enacted in higher education…

Abstract

Purpose

The purpose of this paper is to understand the under life of Indonesian academics during ongoing implementation of government-driven policy enacted in higher education instititutions in Indonesia. The attention was specifically focused on the new programme of accountability and quality assurance moderated by the implementation of online assessment system to monitor and evaluate the perfromance of lecturers directly and how this system impacted upon the meaning of academic identity perceived by them.

Design/methodology/approach

This study was drawn from a qualitative research of case study approach. Semi-structured interviews were utilised to collect data and conducted with 30 academics from three state universities.

Findings

This study revealed that academics were grappling to balance their schism between keeping their existing identity tenable and excercising new prescribed roles from external environment. However, academics were still able to practice their preceived identity through their principled personal project that legitimate them to become academics and pursue their success rather than use instrumental means.

Practical implications

The results of this study will be expected to contribute to a better understanding on the dynamics of academics’ world as it is encountered against government-driven policy, and provide indications for policy makers to take into account this issue in the formulation and enactment of their policy.

Originality/value

A new aspect of identity in academic profession was found, that is to say religion.

Details

International Journal of Sociology and Social Policy, vol. 35 no. 9/10
Type: Research Article
ISSN: 0144-333X

Keywords

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