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By the end of this chapter, you should be able to demonstrate an understanding of:

Understand the complex and nuanced nature of relationship marketing.

Define the relationship dimensions in human relationships and the variables relationship marketing which develop the customer–company relationship.

Develop a conceptual understanding of how these dimensions and variables build customer–company relationships.

Understand how the key characteristics of social media can be leveraged to build customer–company relationships.

The purpose of the research is to identify the various factors affecting bread wastage and bread consumption of consumers in Isparta, Turkey.

This study uses the categorical regression (CATREG) model to estimate the driving forces of bread waste and consumption. The study concentrates on data obtained from 384 respondents speaking for the same number of households placed in the province of Isparta in Turkey.

The results indicate that both models are statistically significant at the 1% level. Parents' profession, storage method, type of bread consumed, daily bread expenditure, monthly income and the idea of “bread is cheap” are the most important variables affecting bread wastage. Regarding bread consumption, parents' profession, fathers' education level, monthly income, inadequate control in bakeries, household size and the idea of “bread makes people fat” are found to play significant roles.

The results could be helpful to develop influential policies on healthy eating and aiming plans to reduce bread consumption to healthy levels and prevent bread waste.

This research contributes to knowledge regarding the underlying causes of the bread consumption and wastage of Turkish consumers in the light of the data analysis for Isparta province.

This paper contains unique and original understandings concerning bread consumption and wastage attitudes and determinants for consumers from Isparta, Turkey. The novel findings of this research have conduced to a better understanding of the key factors that affect bread consumption and waste. The paper also applies an econometric analysis using a CATREG model to analyse the factors influencing consumers' bread waste and consumption behaviour in Isparta province, Turkey.

Climate change poses effect on banking sector’s risks and profitability through adaptation of green technology. This study aims to incorporates green technology adaptation in three sectors: green banking, green entrepreneurial innovation (EI) and green human resource (HR), in a model of bank’s performance. And determines the impact of climate change on bank risk and profitability.

An assessment of profitability and risk profile of commercial banks is done for 27 European countries for 2013–2022, employing a two-step difference system-generalized method of moments estimation technique with a moderate effect of climate change by including interaction between climate change and green technology adaptation.

The results indicate that green banking increases profitability, reduces credit risk and increases liquidity risk. The results also show that green human resource increases profitability and becomes a source of credit and liquidity risks for the banks. Green EI increases credit risk and liquidity risk, while the effects of green EI on profitability vary with the use of two proxies: Green patents increase profitability and environment, social and corporate governance (ESG) scores decrease profitability.

Supportive government initiatives, including subsidies and tax rebates to green borrowers, may take the burden of green transition off the banking sector.

This paper observes the impact of green technology adaptation in three sectors: banks, EI and HR, moderated by climate change, adding substantially to the existing literature in conceptual framework and methodology.

This paper aims to identify the opportunities for them to manage this type of company within the Indonesian context.

This paper features descriptive multi-case analyses with a qualitative approach being used to gather and analyze data through in-depth interviews with several Indonesian family business owners having experience of succession.

The participation of women in family business management in several major Indonesian cities is quite extensive, especially for those who are highly educated. Similarly, the benefits of involving women in the management of family businesses are quite high because of their personal traits of patience, fastidiousness, tenacity and thriftiness. What is required is to provide wider access for Indonesian women to corporate management positions, broaden their participation in family businesses, secure a controlling role for women and increase women’s knowledge and skills so as to increase the benefit to family company management and its ability to face global competition.

A conceptual framework demonstrating the various stages of succession planning related to gender equality, which provide women with an opportunity to form the next generation of family business leaders is provided.