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The aim of this study was to conduct a systematic literature review (SLR) on vlog marketing. The focus was to analyse the major themes in this field and provide insights for future research directions.

The authors reviewed a total of 49 peer-reviewed publications that include the search terms “vlog” or “video blog” in their titles, keywords and abstracts, retrieved from digital databases Scopus and Web of Science, up to the end of July 2023. Thematic analysis was used to examine and synthesise the articles.

The authors found 19 sub-themes and identified four major themes that emerged from the literature: (1) endorsement outcomes, (2) vlogger characteristics, (3) consumer credibility and (4) vlog content crafting.

There are many unanswered questions in the literature, suggesting that vlog marketing research is still in its infancy, and that in-depth further studies are required for a more comprehensive understanding of the field. This study has identified potential avenues for future research that may contribute to the existing body of knowledge and valuable insights on vlog marketing.

Despite the enormous potential of mobile health (mHealth), identifying the asymmetric relationship among the predictors towards intention to use (ITU) of mHealth tends to remain unresolved. This study aims to investigate the predictors and their asymmetric effects on ITU of mHealth through patients and healthcare professionals.

An integrated information systems (IS) model with four additional constructs has been developed to analyze symmetric and asymmetric effects on ITU of mHealth. An exploratory survey on 452 mHealth users with prior experience was conducted to evaluate the model using a mixed-method approach including partial least squares-based structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) technique.

The findings show that facilitating conditions, personal awareness building, perceived enjoyment, effort expectancy and perceived usefulness have predictive power for ITU of mHealth. In contrast, fsQCA reveals four more alternative solutions, including the main drivers explored by PLS-SEM. The results indicate that various conditions that were not crucial in PLS-SEM analysis are shown to be sufficient conditions in fsQCA.

This study contributes to theory by integrating self-actualization factors (i.e. personal awareness building, patients as decision support unit) into the IS model. And practically, this study makes an essential contribution to users' ITU of mHealth, enabling relevant stakeholders to build strategies to implement mHealth successfully.

While mHealth has revolutionized healthcare and the prior literature only showed linear relationships, this empirical study revealed asymmetrical relationships among the determinants of ITU of mHealth. Thus, this study extends to the growing body of literature on the use of mHealth technology in the least developing nation.

Although wearable health-monitoring technology (WHMT) has become a stimulus for public health, women’s acceptance rate of this technology appears to be low. Thus, this study intends to investigate the factors affecting women’s adoption of WHMT.

The unified theory of acceptance and use of technology–2 model has been used in this study as a research framework that has been extended to include lifestyle and attitude. The proposed extended framework is validated using primary data (n = 314) collected from female respondents using a structured questionnaire; the partial least square-based structural equation modeling technique is subsequently used to test the proposed hypothesis.

The results show that effort expectancy, social influence, price value, habit, attitude and lifestyle have significant positive effects on women’s behavioral intention to use WHMT and accelerate actual usage behavior. Notably, effort expectancy and habit exhibit the largest impact on behavioral intention. However, performance expectancy, facilitating conditions and hedonic motivation are not significantly associated with behavioral intentions.

The findings of this study are important for healthcare practitioners and service providers to comprehensively understand the factors that affect women’s behavioral intentions in line with their actual usage behavior. This insight will help policymakers design viable strategies regarding WHMT to promote its sustainable usage in least developed countries.

This study contributes novelty by using an extended model that links women’s attitudes and lifestyles to their adoption of WHMT. This study also fills the gaps in the existing literature on women’s behavioral intentions in the context of WHMT by showing novel associations in the domain of WHMT uptake.

The primary objective of this study is to examine the nexus between transformational leadership (TL) and followers' radical creativity (FRC). In contrast, creative process engagement (CPE) and leader creativity expectation (LCE) was employed as a mediating and a moderator role, respectively.

A quantitative exploratory survey was applied as a research design, and 293 valid responses were collected from industry-university collaborative team leaders-followers. The authors performed descriptive and partial least square based structural equation modeling (PLS-SEM) analysis using the SPSS 23 and Smart-PLS 3.0 package program to test the hypothesis.

Empirical results revealed that the TL positively and significantly influences the FRC. Therefore, the mediation of CPE bridges the relationship between TL and FRC, while the moderating role of LCE was insignificant. TL with higher CPE indirectly enhances the FRC.

Unlike the prior conventional componential theory of creativity (CTC), this study extends the scope of CTC addressing CPE and LCE to investigate the nexus between TL and FRC and contributes to the current literature leaders-followers relationship.

Practically, this research contributes to the growing body of the literature demonstrating how organizations might foster radical creativity in their employees and how to inspire followers to participate in radical creativity activities that might enhance organizational performance.

This study has broadened the scope of the CTC by emphasizing the mediating function of CPE in promoting particular aspects of followers' creativity.

This study aims to investigate the effects of leaders’ stewardship behavior (LSB) on followers’ radical innovation (RI). Followers’ knowledge management dynamic capability (KMDC) has been a mediating role, while environmental uncertainty (EU) acted as a moderating factor in the context of the textile and apparel industry in the developing country.

A cross-sectional quantitative study has been designed to evaluate the conceptual framework. Data were collected from the relevant stakeholders with a structured survey questionnaire – a total of 304 responses considered from industry–university collaborative leaders and followers. A partial least square-based structural equation modeling technique was applied to test the hypothesis using Smart-PLS 3.8 package program.

The result reveals that the KMDC has a significant mediating impact between LSB and RI. Similarly, the EU significantly moderates the relationship between KMDC and RI, especially as the intensity of environmental instability increases–decreases, LSB and adherents of KMDC is likely to enhance RI performances.

This study contributes to the current literature extending the scope of steward leadership behavior and the theory of knowledge-based view incorporating EU factors.

While industries have invested a lot of money and resources to improve the followers’ radical creative thinking, skills and abilities, this study provides specific implications for the textile industry managers, leaders, policymakers and practitioners to comprehend and implement the strategy of RI.

Overall, the current research contributes to the LSB literature by highlighting significant complementarities between KMDC and RI under the EU.

The purpose of this study is to assess the key determinants of sustainability practices and policy adoption in small- and medium-sized tourism accommodation firms and its possible impact on the firm’s competitive advantages.

A combined model has been developed and tested with a set of relevant hypotheses based on primary data collected from tourism firm’s owners and personnel. Structural equation modeling has been used to test and validate the hypotheses.

The key results indicate that collaboration and innovation of tourism firms, employee culture, technological infrastructure, tourism intermediary’s sustainability practices and top management support have a significant impact on sustainability practices adoption, whereas government sustainable tourism policy and local’s attitude toward sustainability have an insignificant impact.

The findings assist managers and owners of tourism accommodation firms to re-address their policy and operational processes toward sustainability. This study is an endeavor to bridge the knowledge gap of current literature on sustainable practice adoption and tourism accommodation firm. This would be ensured through encouraging the economic aspect of sustainability practices and also facilitate social well-being, which is a real contribution that ought to practice to other countries where the tourist area is environmentally adverse tremendous.

Considering sustainability is a social commitment, this study positively changes tourists’ behavioral approach reducing the undesirable use of social resources and maximizing the enduring socio-economic and environmental development for social well-being.

The novelty of this empirical study is that sustainability practices and policies adoption is entirely a new phenomenon. However, the mediating impact of the construct on the competitive advantage of small and medium tourism accommodation firms enhances the effectiveness of emerging tourism economy.

Zakah is an important ethico‐economic institution in the Islamic code of life. It provides a mandatory mechanism for sharing societal resources in a Muslim community. It redistributes income and wealth, plays an important role in poverty alleviation, and thus can contribute to grassroot development. This paper analyzes Zakah's role in this context, and suggests how this institution can be made an instrument of self‐reliance and sustainable development of those who live below poverty line.

Government employees must comply with policies on information security regulations, online security practices, social networking usage, internet addiction, online cyberthreats and other related habits. These activities are considered cybersecurity behaviors. Government social media (GSM) accounts are increasingly used to educate employees about cybersecurity risks. To support the effectiveness of cybersecurity practices in government organizations, the purpose of this study is to investigate the impacts of GSM and organizational policy compliance on employees’ cybersecurity awareness, motivation and behaviors.

Data were obtained by administering a questionnaire survey to public personnel in Vietnam. A total of 330 valid responses were obtained, and the research hypotheses were tested using partial least squares–structural equation modeling.

First, cybersecurity awareness enhances information protection motivation and employee protective behavior. Second, GSM has positive impacts on cybersecurity knowledge and information protection motivation. Third, there is a strong positive association between information protection motivation and employee protective behavior. Finally, while organizational compliance significantly increases cybersecurity awareness, its impact on employee protective behavior is ind irect.

This research enhances the literature on the behavioral dimension of cybersecurity. The primary objective of this study is to assess the influence of cybersecurity awareness on protective behaviors rather than intents and attitudes alone. Furthermore, this research integrates protection motivation theory and cultivation theory to provide a more thorough assessment of cybersecurity awareness and protective behavior. By investigating the impact of GSM on the level of cybersecurity awareness among employees within government organizations, this study provides valuable insights into the efficacy of recent governmental initiatives aimed at fostering cybersecurity.

In both developed and developing countries, the COVID-19 pandemic has created a new generation of first-time online shoppers. More significantly, academics and practitioners believe that the shift to online shopping will continue in the years to come. Therefore, the purpose of this study was to examine the role of digital marketing tools as a moderator variable between the independent variables (i.e. consumption patterns, lifestyle, level of income, and payment methods) and dependent variable (i.e. the consumer's attitude towards online shopping) during the COVID-19 pandemic time in Arab countries.

A structured and self-administered online survey has targeted online shopping users in six different Arab countries based on a snowball and convenience sample. In total, 577 useable questionnaires were analyzed.

The findings show a significant positive relationship between the independent variables (i.e. consumption patterns, lifestyle, level of income, and payment methods) and the dependent variable (i.e. consumer attitude towards online shopping). Furthermore, the results reveal that the positive relationship between the independent and dependent variables is strengthened by the existence of the moderator variable, the digital marketing tools.

This study was based on cross-sectional data collection, rather than a longitudinal study and collected data from six Arab countries. It is suggested that future research should expand the survey in more similar countries to broaden the database for further generalizations and use a longitudinal approach to better assess changes in attitudes over time. In addition, this study focused on the issue from a consumer's viewpoint, so it is recommended that future research could be conducted, but from the viewpoint of marketing managers.

This study represents a further deeper insight into consumer behaviour; it advocates giving more emphasis on organizations' awareness of their customers' consumption pattern, lifestyle, level of income, and payment method. The findings of this study can help managers and marketers to design a promotional mix to improve consumer's behaviour towards online shopping. The results suggest paying more attention to the high relevant effect of the consumption pattern, lifestyle, level of income, and payment method on the consumer attitude towards online shopping.

This paper is one of the few attempts that investigated consumer attitudes toward online shopping in the Arab world. Importantly, it identified the drivers of online shoppers' attitudes in the Arab world. This may be used to develop and implement e-marketing strategies. Furthermore, this paper examines the role of digital marketing as a moderator variable to provide empirical evidence to the body of knowledge of these drivers during the COVID-19 pandemic time in the Arab countries.