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1 – 4 of 4Dk Siti Rozaidah Pg Hj Idris, Muhammad Syazwan Gadong, Mohd Izwan Redzuan Morni and Ak Mohd Fakhrul Syafiq Pg Wahab
Marketing Management, Consumer Behavior.
Abstract
Subject Area
Marketing Management, Consumer Behavior.
Study Level
This case is suitable to be used in advanced undergraduate and MBA/MSc level.
Case Overview
This case teaches about the issues and challenges of promoting ecotourism. Sumbiling Eco Village (SEV) in Brunei is an example of ecotourism spot. Leslie Chiang, SEV’s owner, understands that running a successful tourism business and conserving the environment is not an easy task. At the heart of Brunei’s pristine jungle, ecotourism brings economic opportunities for local people, long struggling to find a path to prosperity. This noble feat is not without its challenges. One of SEV’s dilemma is their promotion strategy specifically the difficulty of raising awareness of energy conservation and environment preservation for e.g. discouraging tourists’ plastic use. Another dilemma SEV’s is Mother Nature’s impact on SEV’s green building and infrastructure.
Expected Learning Outcomes
This case illustrates:
the concept of ecotourism such as SEV;
the features and benefits of ecotourism; and
the challenges that are faced by an Asian ecotourist spot and its ways to overcome those challenges.
the concept of ecotourism such as SEV;
the features and benefits of ecotourism; and
the challenges that are faced by an Asian ecotourist spot and its ways to overcome those challenges.
Details
Keywords
Mohamed Syazwan Ab Talib and Mohd Hafiz Zulfakar
There is limited knowledge of the sustainable halal food supply management in Brunei Darussalam (Brunei), although it is reputable in the halal economy and advocates the United…
Abstract
Purpose
There is limited knowledge of the sustainable halal food supply management in Brunei Darussalam (Brunei), although it is reputable in the halal economy and advocates the United Nations (UN) Sustainable Development Goals (SDGs). Therefore, this paper highlights issues faced in a small, rentier halal market and proposes sustainable supply chain management (SSCM) initiatives for halal-certified food companies in Brunei.
Design/methodology/approach
This paper draws data from published academic research and employs a normative and narrative assessment of SSCM and halal supply chain literature.
Findings
Four normative SSCM initiatives and propositions that could be implemented by Brunei halal-certified food businesses in achieving the SDGs are highlighted: responsible sourcing, environmental purchasing, sustainable packaging and green transportation.
Practical implications
This viewpoint paper provides a basis for achieving the “Brunei Vision 2035” through a sustainable supply chain lens that may increase well-being and develop a productive and sustainable economy. It also lays a foundation for realising the SDGs, specifically Goal 12 of Sustainable Consumption and Production.
Originality/value
The dedicated attention to smaller halal markets, such as Brunei, would enrich the literature, reveal unforeseen issues or address gaps in the domains of SSCM and halal food supply chains.
Details
Keywords
Mohamed Syazwan Ab Talib and Siti Norida Wahab
Brunei Darussalam, a rentier state, aims to be one of the leading nations in the global halal industry, and logistics play a key role in realising the goal. However, even though…
Abstract
Purpose
Brunei Darussalam, a rentier state, aims to be one of the leading nations in the global halal industry, and logistics play a key role in realising the goal. However, even though logistics is a vital aspect of the halal supply chain, little is known about the halal logistics scene in Brunei. Therefore, this paper aims to discuss and uncover the various strengths, weaknesses, opportunities and threats surrounding the country's halal logistics sector.
Design/methodology/approach
The paper employs a subjective environmental scanning approach and a SWOT analysis technique through the author's observation of Brunei's halal logistics ecosystem from both intrinsic and extrinsic lenses.
Findings
The paper argues that substantial institutional support is an apparent strength, but the lack of halal logistics experts is a distinct weakness. Meanwhile, the growing use of technology presents an opportunity for the industry, but formidable regional competition poses a significant threat.
Research limitations/implications
Despite the paper's qualitative approach, insights from it could offer a better understanding of halal logistics in Brunei and serve a platform for future research endeavours.
Originality/value
Being a rentier state that depends on a non-renewable source, this paper offers an alternative strategy to diversify the economy and venture into the halal economy.
Details