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1 – 2 of 2Dk Siti Rozaidah Pg Hj Idris, Muhammad Syazwan Gadong, Mohd Izwan Redzuan Morni and Ak Mohd Fakhrul Syafiq Pg Wahab
Marketing Management, Consumer Behavior.
Abstract
Subject Area
Marketing Management, Consumer Behavior.
Study Level
This case is suitable to be used in advanced undergraduate and MBA/MSc level.
Case Overview
This case teaches about the issues and challenges of promoting ecotourism. Sumbiling Eco Village (SEV) in Brunei is an example of ecotourism spot. Leslie Chiang, SEV’s owner, understands that running a successful tourism business and conserving the environment is not an easy task. At the heart of Brunei’s pristine jungle, ecotourism brings economic opportunities for local people, long struggling to find a path to prosperity. This noble feat is not without its challenges. One of SEV’s dilemma is their promotion strategy specifically the difficulty of raising awareness of energy conservation and environment preservation for e.g. discouraging tourists’ plastic use. Another dilemma SEV’s is Mother Nature’s impact on SEV’s green building and infrastructure.
Expected Learning Outcomes
This case illustrates:
the concept of ecotourism such as SEV;
the features and benefits of ecotourism; and
the challenges that are faced by an Asian ecotourist spot and its ways to overcome those challenges.
the concept of ecotourism such as SEV;
the features and benefits of ecotourism; and
the challenges that are faced by an Asian ecotourist spot and its ways to overcome those challenges.
Details