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This paper aims to explore the relationships between participants’ perceived benefits of sharing knowledge privately, within a group or with the general public within an organisational knowledge network. The quality and quantity of knowledge shared are explored in relation to the level of knowledge sharing visibility (both content and participants’ profiles).

A research framework of perceived benefits of knowledge sharing is designed; survey and content analysis are used to explore influences of perceived benefits on the quantity and quality of knowledge shared by participants for each level of knowledge sharing within an organisation. The research model is empirically tested using a questionnaire survey with 205 participants and content analysis of their contributions in a high-tech corporate group. This study uses the partial least squares path-modelling method to explore relationships between constructs of the research model.

The current research results show that intrinsic benefits are more influential than extrinsic benefits for private knowledge sharing, while extrinsic rewards play an important role at the public knowledge sharing within organisations. In addition, results indicate that both the quality and quantity of knowledge sharing at the group-level knowledge sharing are significantly higher than at the private and the public levels.

Contemporary knowledge management systems are developed by integrating communication channels in different visibility levels of knowledge exchange. Managers of knowledge management systems are advised to use the research outcome for developing incentive strategies in different levels.

In contrast to previous studies that focus on only one level of knowledge sharing, this paper explores relationships between perceived benefits of knowledge sharing with the quantity and quality of shared knowledge for three distinct levels of knowledge sharing.

This paper aims to explore participants’ perceived benefits and costs that influence the quantity and the quality of voluntary participation in knowledge networks in a resources-constrained economy.

A conceptual model of perceived benefits and costs of knowledge sharing is designed on the basis of literature. The influence of perceived benefit and cost on perceived quantity and quality of knowledge sharing are assessed on the basis of a survey with 283 participants in a business context within a resource-restrained economy.

The results indicate that reputation, reciprocity and altruism are perceived to benefit quantity of participation, whereas reciprocity, altruism and knowledge self-efficacy are perceived to benefit the quality of participation in knowledge networks. Effort and time have a negative impact on both quantity and quality of participation in knowledge sharing.

This study provides insights into the factors that influence acceptance and use of knowledge networks and can thus influence business policies.

This exploratory study explores both perceived benefits and costs of participation in knowledge sharing in a resource-constrained economy.

This research aims to fill the research gaps regarding customer preferences for digitalisation to create value for retailers and customers, as well as focus on retail change and shopping behaviour in grocery retail stores in the emerging market.

This paper contributes to the research in this area by evaluating customers' and retailers' attitudes towards digital transformation in retailing through interviews. Methodologically, 200 questionnaires were gathered, and data were analysed with the partial least squared structural equation modelling method.

The findings of this study reveal that the effect of digital transformation in the retail industry will be more apparent in an emerging market.

The paper's originality consists in understanding the future retail structure in an emerging market. Notably, focussing on business-to-consumer businesses appears helpful in distinguishing between behavioural (buying) intention and online buying behaviour (actual usage) in an emerging market.